Business credit cards in the United Kingdom:Which are most popular?

Name: Business credit cards in the United Kingdom: Which are searched most?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, Capital on Tap was the most searched business credit card brand in the United Kingdom, accounting for 86.1% of all searches among the six brands we track. When we checked with ChatGPT and Google AI Overviews, Barclaycard showed up in every answer. Capital on Tap was recommended most often, coming first in all three responses that gave a list.

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Top business credit cards in ChatGPT and Google AI Overviews

In Brandwave's three ChatGPT questions and one Google AI Overview, Barclaycard appeared every time. Capital on Tap was recommended most often, coming first in all three answers that gave a list. Barclaycard was second, and NatWest was third. HSBC, which ranked fifth in searches, was not mentioned at all.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
Barclaycard	Named in 3 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	4 of 4
Capital on Tap	Named in 2 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	3 of 4
NatWest	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
Lloyds Bank	Named in 1 of 3 ChatGPT answers	Named in 1 of 1 Google AI Overviews	2 of 4
HSBC	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4
American Express	Named in 0 of 3 ChatGPT answers	Named in 0 of 1 Google AI Overviews	0 of 4

Barclaycard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Capital on Tap3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NatWest2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lloyds Bank2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HSBC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about business credit cards

4 answers

Asked ChatGPT
“What's the best business credit card in the UK?”
1. 1Capital on Tap
2. 2Barclaycard
Asked ChatGPT
“Which business credit card should a sole trader get?”
Asked ChatGPT
“Which UK business credit card has the best cashback?”
1. 1Capital on Tap
2. 2Barclaycard
Searched Google, AI Overview
“business credit card”

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Which business credit cards do people search for most?

This chart shows how often people search Google for each business credit card brand by name. Each line represents a brand's share of searches for all six business credit card brands we track, month by month, from searches in United Kingdom.

Share of searches among business credit cards in the United Kingdom, by month

Month	Capital on Tap	Barclaycard	NatWest	Lloyds Bank	HSBC	American Express
Oct 2025	83.6%	13.7%	1.2%	0.66%	0.66%	0.19%
Nov 2025	83.6%	13.7%	1.2%	0.66%	0.66%	0.15%
Dec 2025	80.9%	16.2%	1.2%	0.78%	0.78%	0.15%
Jan 2026	83.2%	13.6%	1.4%	0.81%	0.81%	0.19%
Feb 2026	83.5%	13.7%	1.2%	0.66%	0.81%	0.15%
Mar 2026	83.4%	13.7%	1.2%	0.66%	0.81%	0.23%
Apr 2026	85.7%	11.5%	1.2%	0.68%	0.68%	0.2%
May 2026	85.9%	11.5%	1%	0.68%	0.68%	0.16%
Jun 2026	85.9%	11.5%	1%	0.68%	0.68%	0.16%
Jul 2026	86.4%	11.6%	0.84%	0.56%	0.56%	0.13%
Aug 2026	88.2%	9.6%	0.86%	0.57%	0.57%	0.13%
Sep 2026	86.1%	11.5%	1%	0.68%	0.55%	0.16%

Rank	Brand	Share of searches	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Capital on Tap	86.1%	60.5K	0%	-2.2 points
2, held 2nd	Barclaycard	11.5%	8.1K	+22.7%	+1.9 points
3, held 3rd	NatWest	1%	720	+22%	+0.2 points
4, moved from 5th to 4th	Lloyds Bank Lloyds Banking Group	0.68%	480	+23.1%	+0.1 pointsmoved from 5th to 4th
5, moved from 4th to 5th	HSBC	0.55%	390	0%	0 pointsmoved from 4th to 5th
6, held 6th	American Express	0.16%	110	+22.2%	0 points

1.Capital on Tap
86.1%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -2.2 points.
2.Barclaycard
11.5%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.9 points.
3.NatWest
1%
Held 3rd. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.
4.Lloyds Bank
0.68%
Moved from 5th to 4th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.
5.HSBC
0.55%
Moved from 4th to 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
6.American Express
0.16%
Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.

Barclaycard, NatWest and 3 other brands sell other things too, so only their searches that name this product count here, like “barclaycard business”.

Which brand is most popular in search among business credit cards in the United Kingdom?

6 brands

In September 2026, Capital on Tap was the most searched among business credit card brands in the United Kingdom, with an estimated 60.5K branded searches, 86.1% of all searches for the six we track. Barclaycard is in 2nd place, 74.5 percentage points behind at 11.5%.

United Kingdom business credit cards, last 12 months ending September 2026
Brand	Share of searches	Peak	Low	Rank
Capital on Tap	83.6% → 86.1%	88.2%Aug 2026	80.9%Dec 2025	1st
Barclaycard	13.7% → 11.5%	16.2%Dec 2025	9.6%Aug 2026	2nd
NatWest	1.2% → 1%	1.4%Jan 2026	0.84%Jul 2026	3rd
Lloyds Bank	0.66% → 0.68%	0.81%Jan 2026	0.56%Jul 2026	5th → 4th
HSBC	0.66% → 0.55%	0.81%Feb 2026	0.55%Sep 2026	4th → 5th
American Express	0.19% → 0.16%	0.23%Mar 2026	0.13%Jul 2026	6th

Each finding as a sentence

Across the 12 months ending September 2026, Capital on Tap’s share of searches among business credit cards in the United Kingdom increased from 83.6% to 86.1%.
Across the 12 months ending September 2026, Barclaycard’s share of searches among business credit cards in the United Kingdom decreased from 13.7% to 11.5%.
Across the 12 months ending September 2026, Capital on Tap’s share of searches among business credit cards in the United Kingdom peaked at 88.2% in August 2026 and was lowest at 80.9% in December 2025.
Across the 12 months ending September 2026, Barclaycard’s share of searches among business credit cards in the United Kingdom peaked at 16.2% in December 2025 and was lowest at 9.6% in August 2026.
Across the 12 months ending September 2026, Lloyds Bank rose from 5th to 4th among business credit cards in the United Kingdom.
Across the 12 months ending September 2026, HSBC fell from 4th to 5th among business credit cards in the United Kingdom.
Across the 12 months ending September 2026, NatWest and American Express held steady: their share of searches among business credit cards in the United Kingdom each moved less than 0.5 percentage points.

How did search popularity change for United Kingdom business credit cards in September 2026?

6 changes

In September 2026, Barclaycard gained share of searches among business credit cards in the United Kingdom, from 9.6% to 11.5%.
In September 2026, Capital on Tap lost share of searches among business credit cards in the United Kingdom, from 88.2% to 86.1%.
In September 2026, Lloyds Bank rose from 5th to 4th among business credit cards in the United Kingdom.
In September 2026, HSBC fell from 4th to 5th among business credit cards in the United Kingdom.
Estimated monthly branded searches for American Express in the United Kingdom fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
Estimated monthly branded searches for NatWest in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted for business credit cards?

6 search terms

Each brand's share of searches among business credit cards comes from the terms listed under its name. When people mostly search for a brand because of something else it sells, only the searches that name this product count here.