How popular isLloyds Bank?
In September 2026, people searched for Lloyds Bank by name about 3.6 million times in the United Kingdom, about the same as the previous year. These searches made up 0.68% of all United Kingdom business credit card searches, placing Lloyds Bank fourth out of six brands. When we asked both ChatGPT and Google AI Overviews about business credit cards, Lloyds Bank appeared in two of the four answers and was the fourth most recommended of the six.
Lloyds Bank is the fourth most searched of 6 competitors and the fourth most recommended in AI answers.
Capital on TapShare of searches 86.1%Mentioned in 3 of 4 AI answersPlace in AI recommendations 1st
BarclaycardShare of searches 11.5%Mentioned in 4 of 4 AI answersPlace in AI recommendations 2nd
NatWestShare of searches 1%Mentioned in 2 of 4 AI answersPlace in AI recommendations 3rd
Lloyds BankShare of searches 0.68%Mentioned in 2 of 4 AI answersPlace in AI recommendations 4th
HSBCShare of searches 0.55%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
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Top business credit cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Lloyds Bank was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. Lloyds Bank is the fourth most recommended of the six.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barclaycard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Capital on Tap3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- NatWest2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Lloyds Bank2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- HSBC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about business credit cards
4 answers
Asked ChatGPT
“What's the best business credit card in the UK?”
Asked ChatGPT
“Which business credit card should a sole trader get?”
Asked ChatGPT
“Which UK business credit card has the best cashback?”
Searched Google, AI Overview
“business credit card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which business credit cards compete with Lloyds Bank?
Share of searches by month for Capital on Tap, Barclaycard, Lloyds Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital on Tap | Barclaycard | NatWest | Lloyds Bank | HSBC | American Express |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.19% |
| Nov 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.15% |
| Dec 2025 | 80.9% | 16.2% | 1.2% | 0.78% | 0.78% | 0.15% |
| Jan 2026 | 83.2% | 13.6% | 1.4% | 0.81% | 0.81% | 0.19% |
| Feb 2026 | 83.5% | 13.7% | 1.2% | 0.66% | 0.81% | 0.15% |
| Mar 2026 | 83.4% | 13.7% | 1.2% | 0.66% | 0.81% | 0.23% |
| Apr 2026 | 85.7% | 11.5% | 1.2% | 0.68% | 0.68% | 0.2% |
| May 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jun 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jul 2026 | 86.4% | 11.6% | 0.84% | 0.56% | 0.56% | 0.13% |
| Aug 2026 | 88.2% | 9.6% | 0.86% | 0.57% | 0.57% | 0.13% |
| Sep 2026 | 86.1% | 11.5% | 1% | 0.68% | 0.55% | 0.16% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 86.1% | 60.5K | 0% | -2.2 points | |
| 2, held 2nd | 11.5% | 8.1K | +22.7% | +1.9 points | |
| 3, held 3rd | 1% | 720 | +22% | +0.2 points | |
| 4, moved from 5th to 4th | 0.68% | 480 | +23.1% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.55% | 390 | 0% | 0 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.16% | 110 | +22.2% | 0 points |
86.1%
Held 1st. 60.5K estimated branded searches, 0% vs prior month. Share -2.2 points.
11.5%
Held 2nd. 8.1K estimated branded searches, +22.7% vs prior month. Share +1.9 points.
3.
NatWest1%
Held 3rd. 720 estimated branded searches, +22% vs prior month. Share +0.2 points.
0.68%
Moved from 5th to 4th. 480 estimated branded searches, +23.1% vs prior month. Share +0.1 points.
5.
HSBC0.55%
Moved from 4th to 5th. 390 estimated branded searches, 0% vs prior month. Share 0 points.
0.16%
Held 6th. 110 estimated branded searches, +22.2% vs prior month. Share 0 points.
Lloyds Bank, Barclaycard and 3 other brands sell other things too, so only their searches that name this product count here, like “lloyds business credit card”.
Compare popularity between Lloyds Bank and its closest rivals
Every comparison with Lloyds Bank
20 comparisons
- Lloyds Bank vs Santander
- Barclays vs Lloyds Bank
- Lloyds Bank vs NatWest
- HSBC vs Lloyds Bank
- Lloyds Bank vs Nationwide
- Halifax vs Lloyds Bank
- Lloyds Bank vs Monzo
- First Direct vs Lloyds Bank
- Lloyds Bank vs TSB
- Lloyds Bank vs Starling Bank
- Chase UK vs Lloyds Bank
- Admiral vs Lloyds Bank
- Lloyds Bank vs M&S Bank
- Lloyds Bank vs Novuna
- Lloyds Bank vs Tesco Bank
- Lloyds Bank vs Zopa
- Lloyds Bank vs Sainsbury's Bank
- Barclaycard vs Lloyds Bank
- Capital on Tap vs Lloyds Bank
- American Express vs Lloyds Bank
How has branded search demand for Lloyds Bank changed in the United Kingdom over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Lloyds Bank in the United Kingdom held steady, from 3.7M to 3.6M.
- Across the 12 months ending September 2026, Lloyds Bank rose from 5th to 4th among business credit cards in the United Kingdom.
How did search popularity change for United Kingdom business credit cards in September 2026?
6 changes
In September 2026, Barclaycard gained share of searches among business credit cards in the United Kingdom, from 9.6% to 11.5%.
In September 2026, Capital on Tap lost share of searches among business credit cards in the United Kingdom, from 88.2% to 86.1%.
In September 2026, Lloyds Bank rose from 5th to 4th among business credit cards in the United Kingdom.
In September 2026, HSBC fell from 4th to 5th among business credit cards in the United Kingdom.
Estimated monthly branded searches for American Express in the United Kingdom fell 21.4% over 12 measured months, from 140 to 110 in September 2026.
Estimated monthly branded searches for NatWest in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026.
How are Lloyds Bank’s branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Lloyds Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- lloyds
- lloyds bank
- lloyds business credit card
- lloyds loan
- lloyds personal loan
Who owns Lloyds Bank?
Lloyds Bank is owned by Lloyds Banking Group. Brandwave also tracks 
Black Horse and 
Halifax, owned by the same company, in the United Kingdom.
Do you work for Lloyds Bank? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Lloyds Bank compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Banks | 1st of 12 | 35.9% | Show ranking |
| Personal loan lenders | 11th of 15 | 2.1% | Show ranking |
| Business credit cards | 4th of 6 | 0.68% | Shown above |
Is Lloyds Bank your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.