Brandwave

American Express vs NatWest:Which is more popular?

In September 2026, NatWest had more branded searches than American Express among business credit cards in the United Kingdom. NatWest had about 720 branded searches, while American Express had 110. NatWest made up 1% of all business credit card searches we track, and American Express accounted for 0.16%. When we asked ChatGPT and Google AI Overviews about business credit cards, NatWest appeared in two of the four answers and American Express in none.

Among business credit cards in the United Kingdom in September 2026

Who do people search for more?

NatWest, about 7 searches for every 1 for American Express

NatWest 720 searchesAmerican Express 110 searches

Who does AI mention more?

NatWest, mentioned in 2 of 4 answers, American Express in 0

NatWest in 2 of 4American Express in 0 of 4

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Top business credit cards in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, NatWest was mentioned in two out of four: in one of the three ChatGPT answers and in the Google AI Overview. American Express did not appear in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Capital on Tap1st
  2. Barclaycard2nd
  3. NatWest3rd
  4. Lloyds Bank4th
  5. HSBC–
  6. American Express–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Barclaycard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Capital on Tap3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • NatWest2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Lloyds Bank2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • HSBC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • American Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about business credit cards

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.

Is American Express or NatWest more popular in search?

This chart shows how often people search Google for American Express and NatWest by name. Each line represents a brand's share of searches for all six business credit card brands we track, month by month, from searches in United Kingdom.

American Express and NatWest among business credit cards in the United Kingdom, by month

Share of searches by month for NatWest, American Express. The figures are in the table below the chart.

View monthly share of searches table
MonthCapital on TapBarclaycardNatWestLloyds BankHSBCAmerican Express
Oct 202583.6%13.7%1.2%0.66%0.66%0.19%
Nov 202583.6%13.7%1.2%0.66%0.66%0.15%
Dec 202580.9%16.2%1.2%0.78%0.78%0.15%
Jan 202683.2%13.6%1.4%0.81%0.81%0.19%
Feb 202683.5%13.7%1.2%0.66%0.81%0.15%
Mar 202683.4%13.7%1.2%0.66%0.81%0.23%
Apr 202685.7%11.5%1.2%0.68%0.68%0.2%
May 202685.9%11.5%1%0.68%0.68%0.16%
Jun 202685.9%11.5%1%0.68%0.68%0.16%
Jul 202686.4%11.6%0.84%0.56%0.56%0.13%
Aug 202688.2%9.6%0.86%0.57%0.57%0.13%
Sep 202686.1%11.5%1%0.68%0.55%0.16%

NatWest and American Express sell other things too, so only their searches that name this product count here, like “natwest business credit card”.

How has the American Express and NatWest comparison changed over the last 12 months?

3 findings

How did search popularity change for United Kingdom business credit cards in September 2026?

2 changes

  1. Estimated monthly branded searches for American Express in the United Kingdom fell 21.4% over 12 measured months, from 140 to 110 in September 2026.

  2. Estimated monthly branded searches for NatWest in the United Kingdom fell 18.2% over 12 measured months, from 880 to 720 in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using American Express’ and NatWest’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

American Express

1 branded search term

  • amex business card uk

NatWest

1 branded search term

  • natwest business credit card

How the Brand Demand Index is measured

Other head-to-heads among business credit cards

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