Barclaycard vs Capital on Tap:Which is more popular?
In September 2026, Capital on Tap had more branded searches than Barclaycard among business credit cards in the United Kingdom. Capital on Tap had about 60,500 branded searches, while Barclaycard had 8,100. Capital on Tap made up 86.1% of all business credit card searches we track, and Barclaycard accounted for 11.5%. When we asked ChatGPT and Google AI Overviews about business credit cards, Barclaycard appeared in all four answers and Capital on Tap in three. Capital on Tap was mentioned before Barclaycard in every answer.
Who do people search for more?
Capital on Tap, about 7 searches for every 1 for Barclaycard
Who does AI mention more?
Barclaycard, mentioned in every answer we collected
Who does AI recommend more?
Capital on Tap, named ahead of Barclaycard in every answer
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Top business credit cards in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, Barclaycard appeared in all four answers. Capital on Tap was mentioned in three out of four: in two of the three ChatGPT answers and in the Google AI Overview. Capital on Tap was listed before Barclaycard in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Barclaycard4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- Capital on Tap3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
NatWest2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Lloyds Bank2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
HSBC0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
American Express0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about business credit cards
4 answers
Asked ChatGPT
“What's the best business credit card in the UK?”
Asked ChatGPT
“Which business credit card should a sole trader get?”
Asked ChatGPT
“Which UK business credit card has the best cashback?”
Searched Google, AI Overview
“business credit card”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Is Barclaycard or Capital on Tap more popular in search?
This chart shows how often people search Google for Barclaycard and Capital on Tap by name. Each line represents a brand's share of searches for all six business credit card brands we track, month by month, from searches in United Kingdom.
Share of searches by month for Capital on Tap, Barclaycard. The figures are in the table below the chart.
View monthly share of searches table
| Month | Capital on Tap | Barclaycard | NatWest | Lloyds Bank | HSBC | American Express |
|---|---|---|---|---|---|---|
| Oct 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.19% |
| Nov 2025 | 83.6% | 13.7% | 1.2% | 0.66% | 0.66% | 0.15% |
| Dec 2025 | 80.9% | 16.2% | 1.2% | 0.78% | 0.78% | 0.15% |
| Jan 2026 | 83.2% | 13.6% | 1.4% | 0.81% | 0.81% | 0.19% |
| Feb 2026 | 83.5% | 13.7% | 1.2% | 0.66% | 0.81% | 0.15% |
| Mar 2026 | 83.4% | 13.7% | 1.2% | 0.66% | 0.81% | 0.23% |
| Apr 2026 | 85.7% | 11.5% | 1.2% | 0.68% | 0.68% | 0.2% |
| May 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jun 2026 | 85.9% | 11.5% | 1% | 0.68% | 0.68% | 0.16% |
| Jul 2026 | 86.4% | 11.6% | 0.84% | 0.56% | 0.56% | 0.13% |
| Aug 2026 | 88.2% | 9.6% | 0.86% | 0.57% | 0.57% | 0.13% |
| Sep 2026 | 86.1% | 11.5% | 1% | 0.68% | 0.55% | 0.16% |
Barclaycard sells other things too, so only its searches that name this product count here, like “barclaycard business”.
How has the Barclaycard and Capital on Tap comparison changed over the last 12 months?
3 findings
- Capital on Tap was ahead of Barclaycard in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Barclaycard’s share of searches among business credit cards in the United Kingdom moved from 13.7% to 11.5%, and its estimated monthly branded searches moved from 9.9K to 8.1K.
- Across the 12 months ending September 2026, Capital on Tap’s share of searches among business credit cards in the United Kingdom moved from 83.6% to 86.1%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for United Kingdom business credit cards in September 2026?
2 changes
In September 2026, Barclaycard gained share of searches among business credit cards in the United Kingdom, from 9.6% to 11.5%.
In September 2026, Capital on Tap lost share of searches among business credit cards in the United Kingdom, from 88.2% to 86.1%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Barclaycard’s and Capital on Tap’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Barclaycard
1 branded search term
- barclaycard business
Capital on Tap
1 branded search term
- capital on tap
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