How popular isTesco Bank?
In September 2026, people searched for Tesco Bank by name about 171,000 times in the United Kingdom, a 7.9% decrease from the previous year. These searches made up 31.9% of all United Kingdom personal loan lender searches, placing Tesco Bank first out of 15 lenders. When we asked both ChatGPT and Google AI Overviews about personal loan lenders, Tesco Bank appeared in two of the five answers and was the fifth most recommended of the 15.
Tesco Bank is the most searched of 15 competitors and the fifth most recommended in AI answers.
Tesco BankShare of searches 31.9%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
NovunaShare of searches 18.5%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
M&S BankShare of searches 10.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
NationwideShare of searches 5.5%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
AdmiralShare of searches 5.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
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Top personal loan lenders in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Tesco Bank was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Tesco Bank is the fifth most recommended of the 15.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- M&S Bank1st
First Direct2nd- Nationwide3rd
Santander4th- Tesco Bank5th
HSBC6th
Sainsbury's Bank7th
Lloyds Bank8th
Zopa9th- Novuna–
- +5 more
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- M&S Bank3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Santander3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- First Direct3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Tesco Bank2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nationwide2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Zopa1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- HSBC1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Lloyds Bank1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Sainsbury's Bank1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Novuna0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about personal loan lenders
5 answers
Asked ChatGPT
“Where can I get the best personal loan in the UK?”
Asked ChatGPT
“Which UK lenders have the lowest rates on a £10,000 loan?”
Asked ChatGPT
“What's the best way to borrow money for a car or home improvements in the UK?”
Searched Google, AI Overview
“personal loan”
Searched Google, AI Overview
“best personal loans”
Brands are shown in the order each answer named them. The survey took place in United Kingdom on October 27, 2026.
Which personal loan lenders compete with Tesco Bank?
Share of searches by month for Tesco Bank, Novuna, M&S Bank, Nationwide, Admiral, Zopa, Santander, Barclays, HSBC, NatWest, Lloyds Bank, Sainsbury's Bank. The figures are in the table below the chart.
View monthly share of searches table
| Month | Tesco Bank | Novuna | M&S Bank | Nationwide | Admiral | Zopa | Santander | Barclays | HSBC | NatWest | Lloyds Bank | Sainsbury's Bank | Monzo | First Direct | Halifax |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 34.4% | 14.6% | 6.5% | 5.7% | 4.8% | 3.2% | 5.4% | 3.8% | 4.1% | 4.3% | 2.2% | 5.1% | 2.2% | 1.1% | 2.5% |
| Nov 2025 | 32.9% | 16.6% | 6.6% | 5.2% | 5.4% | 3.6% | 5.1% | 4.1% | 4.5% | 4.8% | 2.1% | 3.7% | 2.1% | 1% | 2.3% |
| Dec 2025 | 34.6% | 16.7% | 6.8% | 4.8% | 5.8% | 3.9% | 4.6% | 3.8% | 4.2% | 4.3% | 2.2% | 2.7% | 2.2% | 1.1% | 2.2% |
| Jan 2026 | 30.8% | 17.5% | 7.5% | 6% | 6.1% | 3.4% | 4.9% | 3.9% | 4.4% | 4.6% | 2.3% | 2.9% | 1.9% | 1.2% | 2.7% |
| Feb 2026 | 34.3% | 16% | 6.7% | 5.5% | 5.6% | 3.7% | 5.3% | 3.7% | 4% | 4.2% | 2.2% | 3.2% | 2.1% | 1.1% | 2.4% |
| Mar 2026 | 33% | 18.6% | 6.5% | 5.3% | 5.4% | 3.6% | 5.1% | 3.4% | 3.9% | 4.9% | 2.1% | 3.1% | 1.7% | 1.3% | 2.3% |
| Apr 2026 | 33.4% | 17.9% | 8.1% | 5.4% | 5.5% | 3.7% | 4.4% | 3.5% | 4% | 4.1% | 2.1% | 2.7% | 1.7% | 1.1% | 2.4% |
| May 2026 | 33.6% | 16.1% | 8.8% | 5.6% | 5.7% | 3.8% | 4.5% | 3.6% | 3.9% | 4.2% | 2.1% | 2.7% | 1.8% | 1.1% | 2.5% |
| Jun 2026 | 30.6% | 16.6% | 9.4% | 4.9% | 6.1% | 4.9% | 4.7% | 3.8% | 4.4% | 4.5% | 2.4% | 2.3% | 1.9% | 1.2% | 2.2% |
| Jul 2026 | 34.1% | 15.8% | 8.8% | 5.4% | 5.8% | 4.7% | 4.6% | 3.6% | 3.4% | 4.3% | 2.2% | 2.1% | 1.8% | 1.3% | 2.1% |
| Aug 2026 | 31.3% | 21.4% | 8.2% | 5.2% | 5.3% | 5.2% | 4.1% | 3.3% | 3.6% | 3.3% | 2.1% | 2% | 1.7% | 1.4% | 1.8% |
| Sep 2026 | 31.9% | 18.5% | 10.2% | 5.5% | 5.4% | 5.3% | 4.2% | 3.4% | 3.4% | 3.3% | 2.1% | 2.1% | 1.7% | 1.5% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 31.9% | 111K | 0% | +0.6 points | |
| 2, held 2nd | 18.5% | 64.3K | -14.8% | -2.8 points | |
| 3, held 3rd | 10.2% | 35.4K | +22.1% | +2 points | |
| 4, moved from 6th to 4th | 5.5% | 19.2K | +4.3% | +0.3 pointsmoved from 6th to 4th | |
| 5, moved from 4th to 5th | 5.4% | 18.8K | 0% | +0.1 pointsmoved from 4th to 5th | |
| 6, moved from 5th to 6th | 5.3% | 18.4K | 0% | +0.1 pointsmoved from 5th to 6th | |
| 7, held 7th | 4.2% | 14.5K | 0% | +0.1 points | |
| 8, moved from 9th to 8th | 3.4% | 11.8K | 0% | +0.1 pointsmoved from 9th to 8th | |
| 9, moved from 8th to 9th | 3.4% | 11.7K | -8.6% | -0.3 pointsmoved from 8th to 9th | |
| 10, held 10th | 3.3% | 11.5K | -2.5% | 0 points | |
| 11, held 11th | 2.1% | 7.3K | 0% | 0 points | |
| 12, held 12th | 2.1% | 7.3K | +1.5% | +0.1 points | |
| 13, moved from 14th to 13th | 1.7% | 5.9K | 0% | 0 pointsmoved from 14th to 13th | |
| 14, moved from 15th to 14th | 1.5% | 5.2K | +6.1% | +0.1 pointsmoved from 15th to 14th | |
| 15, moved from 13th to 15th | 1.5% | 5.1K | -20% | -0.3 pointsmoved from 13th to 15th |
31.9%
Held 1st. 111K estimated branded searches, 0% vs prior month. Share +0.6 points.
2.
Novuna18.5%
Held 2nd. 64.3K estimated branded searches, -14.8% vs prior month. Share -2.8 points.
3.
M&S Bank10.2%
Held 3rd. 35.4K estimated branded searches, +22.1% vs prior month. Share +2 points.
5.5%
Moved from 6th to 4th. 19.2K estimated branded searches, +4.3% vs prior month. Share +0.3 points.
5.
Admiral5.4%
Moved from 4th to 5th. 18.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
6.
Zopa5.3%
Moved from 5th to 6th. 18.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.2%
Held 7th. 14.5K estimated branded searches, 0% vs prior month. Share +0.1 points.
8.
Barclays3.4%
Moved from 9th to 8th. 11.8K estimated branded searches, 0% vs prior month. Share +0.1 points.
9.
HSBC3.4%
Moved from 8th to 9th. 11.7K estimated branded searches, -8.6% vs prior month. Share -0.3 points.
10.
NatWest3.3%
Held 10th. 11.5K estimated branded searches, -2.5% vs prior month. Share 0 points.
11.
Lloyds Bank2.1%
Held 11th. 7.3K estimated branded searches, 0% vs prior month. Share 0 points.
2.1%
Held 12th. 7.3K estimated branded searches, +1.5% vs prior month. Share +0.1 points.
13.
Monzo1.7%
Moved from 14th to 13th. 5.9K estimated branded searches, 0% vs prior month. Share 0 points.
14.
First Direct1.5%
Moved from 15th to 14th. 5.2K estimated branded searches, +6.1% vs prior month. Share +0.1 points.
15.
Halifax1.5%
Moved from 13th to 15th. 5.1K estimated branded searches, -20% vs prior month. Share -0.3 points.
Santander, Barclays and 5 other brands sell other things too, so only their searches that name this product count here, like “santander loan”.
Compare popularity between Tesco Bank and its closest rivals
Every comparison with Tesco Bank
21 comparisons
- Novuna vs Tesco Bank
- American Express vs Tesco Bank
- Barclaycard vs Tesco Bank
- Capital One vs Tesco Bank
- MBNA vs Tesco Bank
- Aqua vs Tesco Bank
- M&S Bank vs Tesco Bank
- Tesco Bank vs Vanquis
- Nationwide vs Tesco Bank
- Admiral vs Tesco Bank
- Santander vs Tesco Bank
- Barclays vs Tesco Bank
- HSBC vs Tesco Bank
- NatWest vs Tesco Bank
- Tesco Bank vs Virgin Money
- Tesco Bank vs Zopa
- Lloyds Bank vs Tesco Bank
- Sainsbury's Bank vs Tesco Bank
- Monzo vs Tesco Bank
- First Direct vs Tesco Bank
- Halifax vs Tesco Bank
How has branded search demand for Tesco Bank changed in the United Kingdom over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Tesco Bank in the United Kingdom fell from 186K to 171K.
- Across the 12 months ending September 2026, Tesco Bank’s share of searches among personal loan lenders in the United Kingdom decreased from 34.4% to 31.9%.
- Across the 12 months ending September 2026, Tesco Bank’s share of searches among personal loan lenders in the United Kingdom peaked at 34.6% in December 2025 and was lowest at 30.6% in June 2026.
How did search popularity change for United Kingdom personal loan lenders in September 2026?
6 changes
In September 2026, M&S Bank gained share of searches among personal loan lenders in the United Kingdom, from 8.2% to 10.2%.
In September 2026, Tesco Bank gained share of searches among personal loan lenders in the United Kingdom, from 31.3% to 31.9%.
In September 2026, Novuna lost share of searches among personal loan lenders in the United Kingdom, from 21.4% to 18.5%.
NatWest’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 4.5% to 3.3% in September 2026.
Halifax’s share of searches among personal loan lenders in the United Kingdom has lost ground for 3 months in a row, from 2.2% to 1.5% in September 2026.
In September 2026, Nationwide rose from 6th to 4th among personal loan lenders in the United Kingdom.
How are Tesco Bank’s branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Tesco Bank’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- tesco bank loan
- tesco credit card
- tesco loan
- tesco personal loan
Do you work for Tesco Bank? To request corrections or removal please contact us via our support page and we will be happy to assist.
Where does Tesco Bank compete?
| Competitor set | Rank | Share of searches | Ranking |
|---|---|---|---|
| Credit cards | 5th of 9 | 7.1% | Show ranking |
| Personal loan lenders | 1st of 15 | 31.9% | Shown above |
Is Tesco Bank your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.