Brandwave

How popular isPeloton?

In September 2026, people searched for Peloton by name about 1,630 times in New Zealand, a 30.3% decrease from the previous year. These searches made up 24.3% of all New Zealand spin bike brand searches, placing Peloton second out of five brands. When we asked both ChatGPT and Google AI Overviews about spin bike brands, Peloton appeared in one of the five answers.

Search and AI answers in September 2026

Peloton is the second most searched of 5 competitors and not listed in any AI answer.

  1. Elite FitnessShare of searches 55.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PelotonShare of searches 24.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. TechnogymShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NordicTrackShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. LifeSpanShare of searches 0.77%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top spin bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peloton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elite Fitness1st
  2. NordicTrack2nd
  3. LifeSpan3rd
  4. Peloton–
  5. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elite Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LifeSpan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spin bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which spin bike brands compete with Peloton?

Peloton against spin bike brands in New Zealand, by month

Share of searches by month for Elite Fitness, Peloton, Technogym, NordicTrack. The figures are in the table below the chart.

View monthly share of searches table
MonthElite FitnessPelotonTechnogymNordicTrackLifeSpan
Oct 202555.7%28.7%10.6%4.8%0.13%
Nov 202561.7%23.6%11.4%3.2%0.14%
Dec 202560.4%22%11.4%6%0.17%
Jan 202655.8%25.5%10.5%8.1%0.13%
Feb 202653.9%26.5%12.7%6.7%0.15%
Mar 202653.9%25.1%12.4%8.4%0.15%
Apr 202653%25.9%12.4%8.6%0.12%
May 202653.3%24.8%13.7%8%0.24%
Jun 202657.1%22.9%10.9%9%0.13%
Jul 202657.2%23%11.3%8.3%0.13%
Aug 202658.4%22.6%13.4%5.4%0.13%
Sep 202655.6%24.3%15.8%3.6%0.77%

  1. 1.Elite Fitness

    55.6%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  2. 2.Peloton

    24.3%

    Held 2nd. 1.6K estimated branded searches, -7.6% vs prior month. Share +1.7 points.

  3. 3.Technogym

    15.8%

    Held 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +2.4 points.

  4. 4.NordicTrack

    3.6%

    Held 4th. 230 estimated branded searches, -43.9% vs prior month. Share -1.9 points.

  5. 5.LifeSpan

    0.77%

    Held 5th. 50 estimated branded searches, +400% vs prior month. Share +0.6 points.

Compare popularity between Peloton and its closest rivals

Every comparison with Peloton

15 comparisons

How has branded search demand for Peloton changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Peloton in New Zealand fell from 2.3K to 1.6K.
  • Across the 12 months ending September 2026, Peloton’s share of searches among spin bike brands in New Zealand decreased from 28.7% to 24.3%.
  • Across the 12 months ending September 2026, Peloton’s share of searches among spin bike brands in New Zealand peaked at 28.7% in October 2025 and was lowest at 22% in December 2025.

How did search popularity change for New Zealand spin bike brands in September 2026?

5 changes

  1. In September 2026, Technogym gained share of searches among spin bike brands in New Zealand, from 13.4% to 15.8%.

  2. In September 2026, Peloton gained share of searches among spin bike brands in New Zealand, from 22.6% to 24.3%.

  3. In September 2026, LifeSpan gained share of searches among spin bike brands in New Zealand, from 0.13% to 0.77%.

  4. In September 2026, Elite Fitness lost share of searches among spin bike brands in New Zealand, from 58.4% to 55.6%.

  5. In September 2026, NordicTrack lost share of searches among spin bike brands in New Zealand, from 5.4% to 3.6%.

How are Peloton’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peloton
  • peloton app
  • peloton bike
  • peloton exercise bike
  • peloton fitness
  • peloton rower
  • peloton spin bike
  • peloton treadmill

Do you work for Peloton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Peloton compete?

Peloton is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness apps4th of 94.1%Show ranking
Home fitness equipment brands2nd of 817.3%Show ranking
Spin bike brands2nd of 524.3%Shown above
Stair climber brands2nd of 435.5%Show ranking
Creator with pink hair and a pink jacket

Is Peloton your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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