Stair climber brands in New Zealand:Which are most popular?
In September 2026, StairMaster was the most searched stair climber brand in New Zealand, accounting for 36.2% of all searches among the four brands we track. When we checked with ChatGPT and Google AI Overviews, StairMaster showed up in every answer.
- StairMasterShare of searches 36.2%Mentioned in 5 of 5 AI answers
PelotonShare of searches 35.5%Mentioned in 0 of 5 AI answers
TechnogymShare of searches 23.1%Mentioned in 0 of 5 AI answers
NordicTrackShare of searches 5.2%Mentioned in 1 of 5 AI answers
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Top stair climber brands in ChatGPT and Google AI Overviews
In Brandwave's three ChatGPT questions and two Google AI Overviews, StairMaster appeared every time. Peloton, which ranked second in searches, was not mentioned at all.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StairMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair climber brands
5 answers
Asked ChatGPT
“Which stair climber brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stair climber brands in New Zealand?”
Asked ChatGPT
“What's the best stair climber brand in New Zealand for home cardio workouts?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“home stair climber”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which stair climber brands do people search for most?
This chart shows how often people search Google for each stair climber brand by name. Each line represents a brand's share of searches for all four stair climber brands we track, month by month, from searches in New Zealand.
Share of searches by month for StairMaster, Peloton, Technogym, NordicTrack. The figures are in the table below the chart.
View monthly share of searches table
| Month | StairMaster | Peloton | Technogym | NordicTrack |
|---|---|---|---|---|
| Oct 2025 | 27.1% | 47.4% | 17.5% | 7.9% |
| Nov 2025 | 32.3% | 41.8% | 20.1% | 5.7% |
| Dec 2025 | 29.9% | 39.1% | 20.3% | 10.7% |
| Jan 2026 | 31.5% | 39.6% | 16.3% | 12.6% |
| Feb 2026 | 29.7% | 40.5% | 19.5% | 10.3% |
| Mar 2026 | 29.7% | 38.4% | 19% | 12.8% |
| Apr 2026 | 25% | 41.4% | 19.8% | 13.7% |
| May 2026 | 25.3% | 39.9% | 22% | 12.8% |
| Jun 2026 | 28.3% | 38.3% | 18.3% | 15% |
| Jul 2026 | 28.4% | 38.6% | 19% | 14% |
| Aug 2026 | 33.9% | 36% | 21.4% | 8.7% |
| Sep 2026 | 36.2% | 35.5% | 23.1% | 5.2% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, moved from 2nd to 1st | 36.2% | 1.6K | 0% | +2.3 pointsmoved from 2nd to 1st | |
| 2, moved from 1st to 2nd | 35.5% | 1.6K | -7.6% | -0.5 pointsmoved from 1st to 2nd | |
| 3, held 3rd | 23.1% | 1K | +0.99% | +1.7 points | |
| 4, held 4th | 5.2% | 230 | -43.9% | -3.5 points |
36.2%
Moved from 2nd to 1st. 1.6K estimated branded searches, 0% vs prior month. Share +2.3 points.
2.
Peloton35.5%
Moved from 1st to 2nd. 1.6K estimated branded searches, -7.6% vs prior month. Share -0.5 points.
23.1%
Held 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +1.7 points.
5.2%
Held 4th. 230 estimated branded searches, -43.9% vs prior month. Share -3.5 points.
Which brand is most popular in search among stair climber brands in New Zealand?
4 brands
In September 2026, StairMaster was the most searched among stair climber brands in New Zealand, with an estimated 1.6K branded searches, 36.2% of all searches for the four we track. Peloton is in 2nd place, 0.7 percentage points behind at 35.5%.
| Brand | Share of searches | Peak | Low | Rank |
|---|---|---|---|---|
| StairMaster | 27.1% → 36.2% | 36.2%Sep 2026 | 25%Apr 2026 | 2nd → 1st |
| Peloton | 47.4% → 35.5% | 47.4%Oct 2025 | 35.5%Sep 2026 | 1st → 2nd |
| Technogym | 17.5% → 23.1% | 23.1%Sep 2026 | 16.3%Jan 2026 | 3rd |
| NordicTrack | 7.9% → 5.2% | 15%Jun 2026 | 5.2%Sep 2026 | 4th |
Each finding as a sentence
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand increased from 27.1% to 36.2%.
- Across the 12 months ending September 2026, Peloton’s share of searches among stair climber brands in New Zealand decreased from 47.4% to 35.5%.
- Across the 12 months ending September 2026, Technogym’s share of searches among stair climber brands in New Zealand increased from 17.5% to 23.1%.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands in New Zealand decreased from 7.9% to 5.2%.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand peaked at 36.2% in September 2026 and was lowest at 25% in April 2026.
- Across the 12 months ending September 2026, Technogym’s share of searches among stair climber brands in New Zealand peaked at 23.1% in September 2026 and was lowest at 16.3% in January 2026.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands in New Zealand peaked at 15% in June 2026 and was lowest at 5.2% in September 2026.
- Across the 12 months ending September 2026, StairMaster rose from 2nd to 1st among stair climber brands in New Zealand.
- Across the 12 months ending September 2026, Peloton fell from 1st to 2nd among stair climber brands in New Zealand.
How did search popularity change for New Zealand stair climber brands in September 2026?
4 changes
In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches.
In September 2026, Technogym gained share of searches among stair climber brands in New Zealand, from 21.4% to 23.1%.
In September 2026, NordicTrack lost share of searches among stair climber brands in New Zealand, from 8.7% to 5.2%.
Estimated monthly branded searches for Peloton in New Zealand fell 30.8% over 12 measured months, from 2.3K to 1.6K in September 2026.
Compare popularity between leading brands
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