Brandwave

How popular isNordicTrack?

In September 2026, people searched for NordicTrack by name about 390 times in New Zealand, a 27.8% decrease from the previous year. These searches made up 5.2% of all New Zealand stair climber brand searches, placing NordicTrack fourth out of four brands. When we asked both ChatGPT and Google AI Overviews about stair climber brands, NordicTrack appeared in one of the five answers.

Search and AI answers in September 2026

NordicTrack is the fourth most searched of 4 competitors.

  1. StairMasterShare of searches 36.2%Mentioned in 5 of 5 AI answers
  2. PelotonShare of searches 35.5%Mentioned in 0 of 5 AI answers
  3. TechnogymShare of searches 23.1%Mentioned in 0 of 5 AI answers
  4. NordicTrackShare of searches 5.2%Mentioned in 1 of 5 AI answers
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Top stair climber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, NordicTrack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StairMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair climber brands

5 answers

  • Asked ChatGPT

    “Which stair climber brand should I buy in New Zealand?”

    1. 1StairMaster

  • Asked ChatGPT

    “What are the best stair climber brands in New Zealand?”

    1. 1StairMaster
    2. 2NordicTrack

  • Asked ChatGPT

    “What's the best stair climber brand in New Zealand for home cardio workouts?”

    1. 1StairMaster

  • Searched Google, AI Overview

    “best stair climber”

    1. 1StairMaster

  • Searched Google, AI Overview

    “home stair climber”

    1. 1StairMaster

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stair climber brands compete with NordicTrack?

NordicTrack against stair climber brands in New Zealand, by month

Share of searches by month for StairMaster, Peloton, Technogym, NordicTrack. The figures are in the table below the chart.

View monthly share of searches table
MonthStairMasterPelotonTechnogymNordicTrack
Oct 202527.1%47.4%17.5%7.9%
Nov 202532.3%41.8%20.1%5.7%
Dec 202529.9%39.1%20.3%10.7%
Jan 202631.5%39.6%16.3%12.6%
Feb 202629.7%40.5%19.5%10.3%
Mar 202629.7%38.4%19%12.8%
Apr 202625%41.4%19.8%13.7%
May 202625.3%39.9%22%12.8%
Jun 202628.3%38.3%18.3%15%
Jul 202628.4%38.6%19%14%
Aug 202633.9%36%21.4%8.7%
Sep 202636.2%35.5%23.1%5.2%

  1. 1.StairMaster

    36.2%

    Moved from 2nd to 1st. 1.6K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Peloton

    35.5%

    Moved from 1st to 2nd. 1.6K estimated branded searches, -7.6% vs prior month. Share -0.5 points.

  3. 3.Technogym

    23.1%

    Held 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +1.7 points.

  4. 4.NordicTrack

    5.2%

    Held 4th. 230 estimated branded searches, -43.9% vs prior month. Share -3.5 points.

Compare popularity between NordicTrack and its closest rivals

Every comparison with NordicTrack

7 comparisons

How has branded search demand for NordicTrack changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for NordicTrack in New Zealand fell from 540 to 390.
  • Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands in New Zealand decreased from 7.9% to 5.2%.
  • Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands in New Zealand peaked at 15% in June 2026 and was lowest at 5.2% in September 2026.

How did search popularity change for New Zealand stair climber brands in September 2026?

4 changes

  1. In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches.

  2. In September 2026, Technogym gained share of searches among stair climber brands in New Zealand, from 21.4% to 23.1%.

  3. In September 2026, NordicTrack lost share of searches among stair climber brands in New Zealand, from 8.7% to 5.2%.

  4. Estimated monthly branded searches for Peloton in New Zealand fell 30.8% over 12 measured months, from 2.3K to 1.6K in September 2026.

How are NordicTrack’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nordictrack
  • nordictrack 1750
  • nordictrack 2450
  • nordictrack commercial 1750
  • nordictrack exercise bike
  • nordictrack home gym
  • nordictrack rower
  • nordictrack treadmill

Do you work for NordicTrack? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does NordicTrack compete?

NordicTrack is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Home fitness equipment brands6th of 84.3%Show ranking
Spin bike brands4th of 53.6%Show ranking
Stair climber brands4th of 45.2%Shown above
Creator with pink hair and a pink jacket

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