NordicTrack vs Rogue Fitness:Which is more popular by branded search in New Zealand?
In August 2026, NordicTrack had more branded searches than Rogue Fitness among home fitness equipment brands in New Zealand. NordicTrack was estimated to have 710 branded searches compared to Rogue Fitness’ 260, and held an 8.7% Share of Search versus Rogue Fitness’ 3.2%.
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Which is more popular in search, NordicTrack or Rogue Fitness?
Compare the treadmill, rower and home gym brands New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for NordicTrack, Rogue Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Concept2 | Peloton | Technogym | NordicTrack | Rogue Fitness | Lifespan Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 38.1% | 21.6% | 9.6% | 3.4% | 0.61% |
| Nov 2025 | 31.7% | 32.4% | 24.2% | 7.6% | 3.6% | 0.51% |
| Dec 2025 | 36.4% | 26.8% | 21.2% | 11.4% | 3.5% | 0.7% |
| Jan 2026 | 35.6% | 30.2% | 18.2% | 12.8% | 2.9% | 0.4% |
| Feb 2026 | 36.7% | 27.9% | 18.8% | 12.7% | 3.3% | 0.57% |
| Mar 2026 | 34.9% | 25.7% | 18.3% | 15.5% | 4.9% | 0.79% |
| Apr 2026 | 30% | 29.3% | 18.7% | 14.1% | 7.5% | 0.49% |
| May 2026 | 33.6% | 25.2% | 18.9% | 11.3% | 10.5% | 0.45% |
| Jun 2026 | 40.7% | 20.6% | 15.5% | 10.7% | 12.3% | 0.32% |
| Jul 2026 | 42.1% | 21.2% | 16.9% | 9.9% | 9.5% | 0.44% |
| Aug 2026 | 43.6% | 23% | 20.9% | 8.7% | 3.2% | 0.61% |
| Sep 2026 | — | — | — | — | — | — |
How has the NordicTrack and Rogue Fitness comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Rogue Fitness took it in June 2026, NordicTrack took it in July 2026.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand moved from 9.6% to 8.7%, and its estimated monthly branded searches moved from 630 to 710.
- Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands in New Zealand moved from 3.4% to 3.2%, and its estimated monthly branded searches moved from 220 to 260.
How did search popularity change for New Zealand home fitness equipment brands in August 2026?
2 changes
In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%.
In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using NordicTrack’s and Rogue Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
12 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack 2450
- nordictrack com
- nordictrack commercial 1750
- nordictrack cross trainer
- nordictrack exercise bike
- nordictrack home gym
- nordictrack near me
- nordictrack nz
- nordictrack rower
- nordictrack treadmill
Rogue Fitness
12 branded search terms
- rogue fitness
- rogue fitness home gym
- rogue fitness kettlebell
- rogue fitness medicine ball
- rogue fitness near me
- rogue fitness nz
- rogue fitness rower
- rogue fitness squat rack
- rogue fitness supplier
- roguefitness
- roguefitness com
- roguefitness rower
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.