Concept2 vs StairMaster:Which is more popular in New Zealand?
In October 2026, StairMaster had more branded searches than Concept2 among home fitness equipment brands in New Zealand. StairMaster had about 1,900 branded searches, while Concept2 had 1,580. StairMaster made up 29.3% of all home fitness equipment brand searches we track, and Concept2 accounted for 24.4%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Concept2 appeared in three of the five answers and StairMaster in none.
Who do people search for more?
StairMaster, about 20% more searches than Concept2
Who does AI mention more?
Concept2, mentioned in 3 of 5 answers, StairMaster in 0
Who does AI recommend more?
Concept2, the only one of the two named
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Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Concept2 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. StairMaster did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifespan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- StairMaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home fitness equipment brands in New Zealand?”
Asked ChatGPT
“What's the best home fitness equipment brand in New Zealand for a home gym?”
Searched Google, AI Overview
“best home fitness equipment”
Searched Google, AI Overview
“home gym equipment nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Concept2 or StairMaster more popular in search?
This chart shows how often people search Google for Concept2 and StairMaster by name. Each line represents a brand's share of searches for all seven home fitness equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for StairMaster, Concept2. The figures are in the table below the chart.
View monthly share of searches table
| Month | StairMaster | Concept2 | Peloton | Technogym | NordicTrack | Rogue Fitness | Lifespan Fitness |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.4% | 21.9% | 29.9% | 15.3% | 7.7% | 2.2% | 0.52% |
| Dec 2025 | 19% | 26.2% | 25.6% | 16.5% | 10.2% | 1.9% | 0.57% |
| Jan 2026 | 22.2% | 22.1% | 28.6% | 13.2% | 11.8% | 1.8% | 0.42% |
| Feb 2026 | 20.7% | 21.8% | 29.1% | 14.3% | 10.7% | 2.7% | 0.64% |
| Mar 2026 | 19.3% | 20.7% | 26.2% | 13.4% | 15.8% | 3.9% | 0.74% |
| Apr 2026 | 18.2% | 18.9% | 30.5% | 15.7% | 12.3% | 3.8% | 0.56% |
| May 2026 | 18.3% | 19.2% | 29.4% | 17.1% | 9.6% | 5.9% | 0.56% |
| Jun 2026 | 18.1% | 25.1% | 25.1% | 14.2% | 7.9% | 9.1% | 0.42% |
| Jul 2026 | 18.4% | 25.4% | 25.6% | 15.3% | 7.1% | 7.8% | 0.56% |
| Aug 2026 | 22.7% | 25.2% | 24.6% | 17% | 7.4% | 2.7% | 0.42% |
| Sep 2026 | 25.5% | 21.2% | 25.4% | 17.1% | 5.9% | 2.7% | 2.2% |
| Oct 2026 | 29.3% | 24.4% | 20.4% | 15.3% | 7.3% | 2% | 1.4% |
How has branded search for Concept2 and StairMaster changed in New Zealand over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending October 2026: Concept2 took it in December 2025, StairMaster took it in January 2026, Concept2 took it in February 2026, StairMaster took it in September 2026.
- Across the 12 months ending October 2026, Concept2’s share of searches among home fitness equipment brands in New Zealand moved from 21.9% to 24.4%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending October 2026, StairMaster’s share of searches among home fitness equipment brands in New Zealand moved from 22.4% to 29.3%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for New Zealand home fitness equipment brands in October 2026?
2 changes
In October 2026, Concept2 overtook Peloton to rank 2nd among home fitness equipment brands in New Zealand, with 24.4% of the searches.
In October 2026, StairMaster gained share of searches among home fitness equipment brands in New Zealand, from 25.5% to 29.3%.
How are Concept2’s and StairMaster’s branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Concept2’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Concept2
7 branded search terms
- concept 2 rower
- concept2
- concept2 bikeerg
- concept2 exercise bike
- concept2 rower
- concept2 rowerg
- concept2 treadmill
StairMaster
1 branded search term
- stairmaster
Other head-to-heads among home fitness equipment brands
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