Brandwave

How popular isStairMaster?

In September 2026, people searched for StairMaster by name about 1,600 times in New Zealand, a 23.1% increase from the previous year. These searches made up 36.2% of all New Zealand stair climber brand searches, placing StairMaster first out of four brands. When we asked both ChatGPT and Google AI Overviews about stair climber brands, StairMaster appeared in all answers.

Search and AI answers in September 2026

StairMaster is the most searched of 4 competitors.

  1. StairMasterShare of searches 36.2%Mentioned in 5 of 5 AI answers
  2. PelotonShare of searches 35.5%Mentioned in 0 of 5 AI answers
  3. TechnogymShare of searches 23.1%Mentioned in 0 of 5 AI answers
  4. NordicTrackShare of searches 5.2%Mentioned in 1 of 5 AI answers

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Top stair climber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StairMaster appeared in all five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StairMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair climber brands

5 answers

  • Asked ChatGPT

    “Which stair climber brand should I buy in New Zealand?”

    1. 1StairMaster

  • Asked ChatGPT

    “What are the best stair climber brands in New Zealand?”

    1. 1StairMaster
    2. 2NordicTrack

  • Asked ChatGPT

    “What's the best stair climber brand in New Zealand for home cardio workouts?”

    1. 1StairMaster

  • Searched Google, AI Overview

    “best stair climber”

    1. 1StairMaster

  • Searched Google, AI Overview

    “home stair climber”

    1. 1StairMaster

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stair climber brands compete with StairMaster?

StairMaster against stair climber brands in New Zealand, by month

Share of searches by month for StairMaster, Peloton, Technogym, NordicTrack. The figures are in the table below the chart.

View monthly share of searches table
MonthStairMasterPelotonTechnogymNordicTrack
Oct 202527.1%47.4%17.5%7.9%
Nov 202532.3%41.8%20.1%5.7%
Dec 202529.9%39.1%20.3%10.7%
Jan 202631.5%39.6%16.3%12.6%
Feb 202629.7%40.5%19.5%10.3%
Mar 202629.7%38.4%19%12.8%
Apr 202625%41.4%19.8%13.7%
May 202625.3%39.9%22%12.8%
Jun 202628.3%38.3%18.3%15%
Jul 202628.4%38.6%19%14%
Aug 202633.9%36%21.4%8.7%
Sep 202636.2%35.5%23.1%5.2%

  1. 1.StairMaster

    36.2%

    Moved from 2nd to 1st. 1.6K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Peloton

    35.5%

    Moved from 1st to 2nd. 1.6K estimated branded searches, -7.6% vs prior month. Share -0.5 points.

  3. 3.Technogym

    23.1%

    Held 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +1.7 points.

  4. 4.NordicTrack

    5.2%

    Held 4th. 230 estimated branded searches, -43.9% vs prior month. Share -3.5 points.

Compare popularity between StairMaster and its closest rivals

Every comparison with StairMaster

3 comparisons

How has branded search demand for StairMaster changed in New Zealand over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for StairMaster in New Zealand rose from 1.3K to 1.6K.
  • Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand increased from 27.1% to 36.2%.
  • Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand peaked at 36.2% in September 2026 and was lowest at 25% in April 2026.
  • Across the 12 months ending September 2026, StairMaster rose from 2nd to 1st among stair climber brands in New Zealand.

How did search popularity change for New Zealand stair climber brands in September 2026?

4 changes

  1. In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches.

  2. In September 2026, Technogym gained share of searches among stair climber brands in New Zealand, from 21.4% to 23.1%.

  3. In September 2026, NordicTrack lost share of searches among stair climber brands in New Zealand, from 8.7% to 5.2%.

  4. Estimated monthly branded searches for Peloton in New Zealand fell 30.8% over 12 measured months, from 2.3K to 1.6K in September 2026.

How are StairMaster’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using StairMaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • stairmaster

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How the Brand Demand Index is measured

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