Brandwave

How popular isPeloton?

In September 2026, people searched for Peloton by name about 1,630 times in New Zealand, a 30.3% decrease from the previous year. These searches made up 35.5% of all New Zealand stair climber brand searches, placing Peloton second out of four brands. When we asked both ChatGPT and Google AI Overviews about stair climber brands, Peloton did not appear in any of the answers.

Search and AI answers in September 2026

Peloton is the second most searched of 4 competitors.

  1. StairMasterShare of searches 36.2%Mentioned in 5 of 5 AI answers
  2. PelotonShare of searches 35.5%Mentioned in 0 of 5 AI answers
  3. TechnogymShare of searches 23.1%Mentioned in 0 of 5 AI answers
  4. NordicTrackShare of searches 5.2%Mentioned in 1 of 5 AI answers
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Top stair climber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Peloton did not appear in any of the five answers.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • StairMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair climber brands

5 answers

  • Asked ChatGPT

    “Which stair climber brand should I buy in New Zealand?”

    1. 1StairMaster

  • Asked ChatGPT

    “What are the best stair climber brands in New Zealand?”

    1. 1StairMaster
    2. 2NordicTrack

  • Asked ChatGPT

    “What's the best stair climber brand in New Zealand for home cardio workouts?”

    1. 1StairMaster

  • Searched Google, AI Overview

    “best stair climber”

    1. 1StairMaster

  • Searched Google, AI Overview

    “home stair climber”

    1. 1StairMaster

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which stair climber brands compete with Peloton?

Peloton against stair climber brands in New Zealand, by month

Share of searches by month for StairMaster, Peloton, Technogym, NordicTrack. The figures are in the table below the chart.

View monthly share of searches table
MonthStairMasterPelotonTechnogymNordicTrack
Oct 202527.1%47.4%17.5%7.9%
Nov 202532.3%41.8%20.1%5.7%
Dec 202529.9%39.1%20.3%10.7%
Jan 202631.5%39.6%16.3%12.6%
Feb 202629.7%40.5%19.5%10.3%
Mar 202629.7%38.4%19%12.8%
Apr 202625%41.4%19.8%13.7%
May 202625.3%39.9%22%12.8%
Jun 202628.3%38.3%18.3%15%
Jul 202628.4%38.6%19%14%
Aug 202633.9%36%21.4%8.7%
Sep 202636.2%35.5%23.1%5.2%

  1. 1.StairMaster

    36.2%

    Moved from 2nd to 1st. 1.6K estimated branded searches, 0% vs prior month. Share +2.3 points.

  2. 2.Peloton

    35.5%

    Moved from 1st to 2nd. 1.6K estimated branded searches, -7.6% vs prior month. Share -0.5 points.

  3. 3.Technogym

    23.1%

    Held 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +1.7 points.

  4. 4.NordicTrack

    5.2%

    Held 4th. 230 estimated branded searches, -43.9% vs prior month. Share -3.5 points.

Compare popularity between Peloton and its closest rivals

Every comparison with Peloton

15 comparisons

How has branded search demand for Peloton changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Peloton in New Zealand fell from 2.3K to 1.6K.
  • Across the 12 months ending September 2026, Peloton’s share of searches among stair climber brands in New Zealand decreased from 47.4% to 35.5%.
  • Across the 12 months ending September 2026, Peloton fell from 1st to 2nd among stair climber brands in New Zealand.

How did search popularity change for New Zealand stair climber brands in September 2026?

4 changes

  1. In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches.

  2. In September 2026, Technogym gained share of searches among stair climber brands in New Zealand, from 21.4% to 23.1%.

  3. In September 2026, NordicTrack lost share of searches among stair climber brands in New Zealand, from 8.7% to 5.2%.

  4. Estimated monthly branded searches for Peloton in New Zealand fell 30.8% over 12 measured months, from 2.3K to 1.6K in September 2026.

How are Peloton’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • peloton
  • peloton app
  • peloton bike
  • peloton exercise bike
  • peloton fitness
  • peloton rower
  • peloton spin bike
  • peloton treadmill

Do you work for Peloton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Peloton compete?

Peloton is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Fitness apps4th of 94.1%Show ranking
Home fitness equipment brands2nd of 817.3%Show ranking
Spin bike brands2nd of 524.3%Show ranking
Stair climber brands2nd of 435.5%Shown above
Creator with pink hair and a pink jacket

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