Peloton vs Strava:Which is more popular by branded search in New Zealand?
In August 2026, Strava had more branded searches than Peloton among fitness apps in New Zealand. Strava was estimated to have 9.7K branded searches compared to Peloton’s 1.9K, and held a 23.4% Share of Search versus Peloton’s 4.5%.
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Which is more popular in search, Peloton or Strava?
Compare the workout and fitness tracking apps New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strava, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | Les Mills | Strava | MyFitnessPal | Peloton | Centr | Sweat |
|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 17.7% | 11.7% | 4.6% | 0.67% | 0.39% |
| Nov 2025 | 64.6% | 20.8% | 9.2% | 4.1% | 0.67% | 0.61% |
| Dec 2025 | 63.1% | 24.7% | 7.1% | 3.9% | 0.74% | 0.49% |
| Jan 2026 | 61.3% | 21.5% | 11.1% | 3.9% | 0.6% | 1.6% |
| Feb 2026 | 60.7% | 24.2% | 9.7% | 4% | 0.61% | 0.77% |
| Mar 2026 | 62.5% | 23.7% | 8.4% | 3.9% | 0.71% | 0.71% |
| Apr 2026 | 64.7% | 20.8% | 8.2% | 5.1% | 0.64% | 0.55% |
| May 2026 | 64.7% | 19.7% | 10% | 4.5% | 0.76% | 0.36% |
| Jun 2026 | 70.5% | 16.9% | 8.2% | 3.4% | 0.61% | 0.37% |
| Jul 2026 | 63.2% | 19.6% | 11.1% | 4.8% | 0.79% | 0.47% |
| Aug 2026 | 61.1% | 23.4% | 9.6% | 4.5% | 0.96% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
How has the Peloton and Strava comparison changed over the last 12 months?
3 findings
- Strava was ahead of Peloton in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among fitness apps in New Zealand moved from 4.6% to 4.5%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand moved from 17.7% to 23.4%, and its estimated monthly branded searches moved from 9.6K to 9.7K.
How did search popularity change for New Zealand fitness apps in August 2026?
2 changes
In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.
Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Peloton’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peloton
12 branded search terms
- onepeloton com
- peloton
- peloton app
- peloton bike
- peloton exercise bike
- peloton fitness
- peloton near me
- peloton nz
- peloton online
- peloton rower
- peloton spin bike
- peloton treadmill
Strava
13 branded search terms
- strava
- strava app
- strava com
- strava cost
- strava fitness
- strava fitness tracker
- strava near me
- strava nz
- strava online
- strava running
- strava watch
- strava web
- strava workout
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.