Brandwave

How popular isStrava?

In September 2026, people searched for Strava by name about 9,130 times in New Zealand, about the same as the previous year. These searches made up 26.7% of all New Zealand fitness app searches, placing Strava second out of nine apps. When we asked both ChatGPT and Google AI Overviews about fitness apps, Strava appeared in four of the five answers and was the most recommended of the nine.

Search and AI answers in September 2026

Strava is the second most searched of 9 competitors and the most recommended in AI answers.

  1. Les MillsShare of searches 55.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StravaShare of searches 26.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MyFitnessPalShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. PelotonShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. CronometerShare of searches 3.3%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th

+4 more

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Top fitness apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Strava was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Strava is the most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strava1st
  2. Nike Training Club2nd
  3. Hevy3rd
  4. MyFitnessPal4th
  5. Cronometer5th
  6. Les Mills–
  7. Peloton–
  8. Sweat–
  9. Centr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Strava4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyFitnessPal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Training Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cronometer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fitness apps compete with Strava?

Strava against fitness apps in New Zealand, by month

Share of searches by month for Les Mills, Strava, MyFitnessPal, Peloton, Cronometer. The figures are in the table below the chart.

View monthly share of searches table
MonthLes MillsStravaMyFitnessPalPelotonCronometerHevySweatCentrNike Training Club
Oct 202560%19.9%11.6%4.4%2.5%0.24%0.45%0.49%0.45%
Nov 202559.1%23.6%9.2%3.5%2.6%0.28%0.71%0.51%0.43%
Dec 202557%28.1%7.3%3.3%2.5%0.33%0.58%0.48%0.42%
Jan 202655.8%23.9%10.8%3.4%3%0.42%1.9%0.44%0.42%
Feb 202655.7%27.6%8.6%3.3%2.8%0.41%0.91%0.48%0.21%
Mar 202656.8%27.9%7.2%3.4%2.7%0.34%0.86%0.49%0.27%
Apr 202659.6%23.9%7.3%4.5%2.9%0.43%0.66%0.43%0.28%
May 202661.4%23%7%4.1%2.7%0.51%0.44%0.58%0.22%
Jun 202667.4%19.9%6.1%3%2.2%0.44%0.44%0.42%0.19%
Jul 202657.9%23.4%8.8%4.2%3.5%0.64%0.57%0.6%0.27%
Aug 202654.5%27%8.3%4%4.1%0.6%0.54%0.69%0.2%
Sep 202655.4%26.7%8.5%4.1%3.3%0.61%0.53%0.5%0.26%

  1. 1.Les Mills

    55.4%

    Held 1st. 18.9K estimated branded searches, -0.68% vs prior month. Share +0.9 points.

  2. 2.Strava

    26.7%

    Held 2nd. 9.1K estimated branded searches, -3.5% vs prior month. Share -0.3 points.

  3. 3.MyFitnessPal

    8.5%

    Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Peloton

    4.1%

    Moved from 5th to 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.Cronometer

    3.3%

    Moved from 4th to 5th. 1.1K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  6. 6.Hevy

    0.61%

    Moved from 7th to 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sweat

    0.53%

    Moved from 8th to 7th. 180 estimated branded searches, -5.3% vs prior month. Share 0 points.

  8. 8.Centr

    0.5%

    Moved from 6th to 8th. 170 estimated branded searches, -29.2% vs prior month. Share -0.2 points.

  9. 9.Nike Training Club

    0.26%

    Held 9th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.

Compare popularity between Strava and its closest rivals

Every comparison with Strava

8 comparisons

How has branded search demand for Strava changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Strava in New Zealand held steady, from 9.3K to 9.1K.
  • Across the 12 months ending September 2026, Strava’s share of searches among fitness apps in New Zealand increased from 19.9% to 26.7%.
  • Across the 12 months ending September 2026, Strava’s share of searches among fitness apps in New Zealand peaked at 28.1% in December 2025 and was lowest at 19.9% in June 2026.

How did search popularity change for New Zealand fitness apps in September 2026?

6 changes

  1. In September 2026, Les Mills gained share of searches among fitness apps in New Zealand, from 54.5% to 55.4%.

  2. In September 2026, Cronometer lost share of searches among fitness apps in New Zealand, from 4.1% to 3.3%.

  3. In September 2026, Hevy rose from 7th to 6th among fitness apps in New Zealand.

  4. In September 2026, Peloton rose from 5th to 4th among fitness apps in New Zealand.

  5. In September 2026, Sweat rose from 8th to 7th among fitness apps in New Zealand.

  6. In September 2026, Centr fell from 6th to 8th among fitness apps in New Zealand.

How are Strava’s branded searches counted?

8 search terms

Brandwave collects information about searches that people make online using Strava’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • strava
  • strava app
  • strava fitness
  • strava fitness tracker
  • strava running
  • strava watch
  • strava web
  • strava workout

Do you work for Strava? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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