Centr vs Strava:Which is more popular by branded search in New Zealand?
In August 2026, Strava had more branded searches than Centr among fitness apps in New Zealand. Strava was estimated to have 9.7K branded searches compared to Centr’s 400, and held a 23.4% Share of Search versus Centr’s 0.96%.
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Which is more popular in search, Centr or Strava?
Compare the workout and fitness tracking apps New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Strava, Centr. The figures are in the table below the chart.
View monthly share of search table
| Month | Les Mills | Strava | MyFitnessPal | Peloton | Centr | Sweat |
|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 17.7% | 11.7% | 4.6% | 0.67% | 0.39% |
| Nov 2025 | 64.6% | 20.8% | 9.2% | 4.1% | 0.67% | 0.61% |
| Dec 2025 | 63.1% | 24.7% | 7.1% | 3.9% | 0.74% | 0.49% |
| Jan 2026 | 61.3% | 21.5% | 11.1% | 3.9% | 0.6% | 1.6% |
| Feb 2026 | 60.7% | 24.2% | 9.7% | 4% | 0.61% | 0.77% |
| Mar 2026 | 62.5% | 23.7% | 8.4% | 3.9% | 0.71% | 0.71% |
| Apr 2026 | 64.7% | 20.8% | 8.2% | 5.1% | 0.64% | 0.55% |
| May 2026 | 64.7% | 19.7% | 10% | 4.5% | 0.76% | 0.36% |
| Jun 2026 | 70.5% | 16.9% | 8.2% | 3.4% | 0.61% | 0.37% |
| Jul 2026 | 63.2% | 19.6% | 11.1% | 4.8% | 0.79% | 0.47% |
| Aug 2026 | 61.1% | 23.4% | 9.6% | 4.5% | 0.96% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
How has the Centr and Strava comparison changed over the last 12 months?
3 findings
- Strava was ahead of Centr in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Centr’s estimated Share of Search among fitness apps in New Zealand moved from 0.67% to 0.96%, and its estimated monthly branded searches moved from 360 to 400.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand moved from 17.7% to 23.4%, and its estimated monthly branded searches moved from 9.6K to 9.7K.
How did search popularity change for New Zealand fitness apps in August 2026?
2 changes
In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.
Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Centr’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.