Les Mills vs Strava:Which is more popular by branded search in New Zealand?
In August 2026, Les Mills had more branded searches than Strava among fitness apps in New Zealand. Les Mills was estimated to have 25.4K branded searches compared to Strava’s 9.7K, and held a 61.1% Share of Search versus Strava’s 23.4%.
Follow Les Mills vs Strava and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Les Mills or Strava?
Compare the workout and fitness tracking apps New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Les Mills, Strava. The figures are in the table below the chart.
View monthly share of search table
| Month | Les Mills | Strava | MyFitnessPal | Peloton | Centr | Sweat |
|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 17.7% | 11.7% | 4.6% | 0.67% | 0.39% |
| Nov 2025 | 64.6% | 20.8% | 9.2% | 4.1% | 0.67% | 0.61% |
| Dec 2025 | 63.1% | 24.7% | 7.1% | 3.9% | 0.74% | 0.49% |
| Jan 2026 | 61.3% | 21.5% | 11.1% | 3.9% | 0.6% | 1.6% |
| Feb 2026 | 60.7% | 24.2% | 9.7% | 4% | 0.61% | 0.77% |
| Mar 2026 | 62.5% | 23.7% | 8.4% | 3.9% | 0.71% | 0.71% |
| Apr 2026 | 64.7% | 20.8% | 8.2% | 5.1% | 0.64% | 0.55% |
| May 2026 | 64.7% | 19.7% | 10% | 4.5% | 0.76% | 0.36% |
| Jun 2026 | 70.5% | 16.9% | 8.2% | 3.4% | 0.61% | 0.37% |
| Jul 2026 | 63.2% | 19.6% | 11.1% | 4.8% | 0.79% | 0.47% |
| Aug 2026 | 61.1% | 23.4% | 9.6% | 4.5% | 0.96% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
How has the Les Mills and Strava comparison changed over the last 12 months?
3 findings
- Les Mills was ahead of Strava in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Les Mills’ estimated Share of Search among fitness apps in New Zealand moved from 65% to 61.1%, and its estimated monthly branded searches moved from 35.1K to 25.4K.
- Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand moved from 17.7% to 23.4%, and its estimated monthly branded searches moved from 9.6K to 9.7K.
How did search popularity change for New Zealand fitness apps in August 2026?
2 changes
In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.
In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%.
How each brand is measured
Brandwave collects information about searches that people make online using Les Mills’ and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Les Mills
15 branded search terms
- les mills
- les mills app
- les mills fitness
- les mills gym
- les mills near me
- les mills new zealand
- les mills nz
- les mills on demand
- les mills online
- les mills plus
- les mills workout
- lesmills app
- lesmills co nz
- lesmills fitness
- lesmills workout
Strava
13 branded search terms
- strava
- strava app
- strava com
- strava cost
- strava fitness
- strava fitness tracker
- strava near me
- strava nz
- strava online
- strava running
- strava watch
- strava web
- strava workout
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.