Brandwave

How popular isStrava in search?

In August 2026, there were an estimated 9.7K branded searches for Strava in New Zealand which held steady over the last 11 months. Strava holds 23.4% estimated Share of Search among New Zealand fitness apps and is ranked 2nd of 6 competitors for search popularity.

Share of Search, August 2026
  1. Les Mills61.1%
  2. Strava23.4%
  3. MyFitnessPal9.6%
  4. Peloton4.5%
  5. Centr0.96%
  6. Sweat0.46%
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Which fitness apps compete with Strava?

Strava against fitness apps in New Zealand, by month

Share of Search by month for Les Mills, Strava, MyFitnessPal, Peloton. The figures are in the table below the chart.

View monthly share of search table
MonthLes MillsStravaMyFitnessPalPelotonCentrSweat
Oct 202565%17.7%11.7%4.6%0.67%0.39%
Nov 202564.6%20.8%9.2%4.1%0.67%0.61%
Dec 202563.1%24.7%7.1%3.9%0.74%0.49%
Jan 202661.3%21.5%11.1%3.9%0.6%1.6%
Feb 202660.7%24.2%9.7%4%0.61%0.77%
Mar 202662.5%23.7%8.4%3.9%0.71%0.71%
Apr 202664.7%20.8%8.2%5.1%0.64%0.55%
May 202664.7%19.7%10%4.5%0.76%0.36%
Jun 202670.5%16.9%8.2%3.4%0.61%0.37%
Jul 202663.2%19.6%11.1%4.8%0.79%0.47%
Aug 202661.1%23.4%9.6%4.5%0.96%0.46%
Sep 2026——————

  1. 1.Les Mills

    61.1%

    held 1st · 25.4K estimated branded searches · -0.9% vs prior month · -2.2 points

  2. 2.Strava

    23.4%

    held 2nd · 9.7K estimated branded searches · +22.1% vs prior month · +3.7 points

  3. 3.MyFitnessPal

    9.6%

    held 3rd · 4K estimated branded searches · -10.9% vs prior month · -1.5 points

  4. 4.Peloton

    4.5%

    held 4th · 1.9K estimated branded searches · -3.1% vs prior month · -0.3 points

  5. 5.Centr

    0.96%

    held 5th · 400 estimated branded searches · +25% vs prior month · +0.2 points

  6. 6.Sweat

    0.46%

    held 6th · 190 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Strava and its closest rivals

How has branded search demand for Strava changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Strava in New Zealand held steady, from 9.6K to 9.7K.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand increased from 17.7% to 23.4%.
  • Across the 11 months ending August 2026, Strava’s estimated Share of Search among fitness apps in New Zealand peaked at 24.7% in December 2025 and was lowest at 16.9% in June 2026.

How did search popularity change for New Zealand fitness apps in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.

  2. In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%.

  3. In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%.

  4. Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.

  5. Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026.

How is Strava measured?

Brandwave collects information about searches that people make online using Strava’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

13 branded search terms

  • strava
  • strava app
  • strava com
  • strava cost
  • strava fitness
  • strava fitness tracker
  • strava near me
  • strava nz
  • strava online
  • strava running
  • strava watch
  • strava web
  • strava workout

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How the Brand Demand Index is measured

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