Brandwave

Nike Training Club vs Strava:Which is more popular?

In September 2026, Strava had more branded searches than Nike Training Club among fitness apps in New Zealand. Strava had about 9,130 branded searches, while Nike Training Club had 90. Strava made up 26.7% of all fitness app searches we track, and Nike Training Club accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about fitness apps, Strava appeared in four of the five answers and Nike Training Club in three. Nike Training Club and Strava were each mentioned first in two of the four answers that named either.

Among fitness apps in New Zealand in September 2026

Who do people search for more?

Strava, about 101 searches for every 1 for Nike Training Club

Strava 9.1K searchesNike Training Club 90 searches

Who does AI mention more?

Strava, mentioned in 4 of 5 answers, Nike Training Club in 3

Strava in 4 of 5Nike Training Club in 3 of 5

Who does AI recommend more?

Each is named first in 2 of 4 answers.

Nike Training Club first in 2Strava first in 2

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Top fitness apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Strava was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Nike Training Club was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nike Training Club and Strava were each listed first in two of the four answers that named either.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strava1st
  2. Nike Training Club2nd
  3. Hevy3rd
  4. MyFitnessPal4th
  5. Cronometer5th
  6. Les Mills–
  7. Peloton–
  8. Sweat–
  9. Centr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Strava4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyFitnessPal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Training Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cronometer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Nike Training Club or Strava more popular in search?

This chart shows how often people search Google for Nike Training Club and Strava by name. Each line represents a brand's share of searches for all nine fitness apps we track, month by month, from searches in New Zealand.

Nike Training Club and Strava among fitness apps in New Zealand, by month

Share of searches by month for Strava, Nike Training Club. The figures are in the table below the chart.

View monthly share of searches table
MonthLes MillsStravaMyFitnessPalPelotonCronometerHevySweatCentrNike Training Club
Oct 202560%19.9%11.6%4.4%2.5%0.24%0.45%0.49%0.45%
Nov 202559.1%23.6%9.2%3.5%2.6%0.28%0.71%0.51%0.43%
Dec 202557%28.1%7.3%3.3%2.5%0.33%0.58%0.48%0.42%
Jan 202655.8%23.9%10.8%3.4%3%0.42%1.9%0.44%0.42%
Feb 202655.7%27.6%8.6%3.3%2.8%0.41%0.91%0.48%0.21%
Mar 202656.8%27.9%7.2%3.4%2.7%0.34%0.86%0.49%0.27%
Apr 202659.6%23.9%7.3%4.5%2.9%0.43%0.66%0.43%0.28%
May 202661.4%23%7%4.1%2.7%0.51%0.44%0.58%0.22%
Jun 202667.4%19.9%6.1%3%2.2%0.44%0.44%0.42%0.19%
Jul 202657.9%23.4%8.8%4.2%3.5%0.64%0.57%0.6%0.27%
Aug 202654.5%27%8.3%4%4.1%0.6%0.54%0.69%0.2%
Sep 202655.4%26.7%8.5%4.1%3.3%0.61%0.53%0.5%0.26%

How has the Nike Training Club and Strava comparison changed over the last 12 months?

3 findings
  • Strava was ahead of Nike Training Club in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Nike Training Club’s share of searches among fitness apps in New Zealand moved from 0.45% to 0.26%, and its estimated monthly branded searches moved from 210 to 90.
  • Across the 12 months ending September 2026, Strava’s share of searches among fitness apps in New Zealand moved from 19.9% to 26.7%, and its estimated monthly branded searches moved from 9.3K to 9.1K.

How did search popularity change for New Zealand fitness apps in September 2026?

1 change

  1. Estimated monthly branded searches for Nike Training Club in New Zealand fell 57.1% over 12 measured months, from 210 to 90 in September 2026.

How are branded searches counted?

9 search terms

Brandwave collects information about searches that people make online using Nike Training Club’s and Strava’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Nike Training Club

1 branded search term

  • nike training club

Strava

8 branded search terms

  • strava
  • strava app
  • strava fitness
  • strava fitness tracker
  • strava running
  • strava watch
  • strava web
  • strava workout

How the Brand Demand Index is measured

Other head-to-heads among fitness apps

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