Les Mills vs Peloton:Which is more popular?
In September 2026, Les Mills had more branded searches than Peloton among fitness apps in New Zealand. Les Mills had about 18,900 branded searches, while Peloton had 1,390. Les Mills made up 55.4% of all fitness app searches we track, and Peloton accounted for 4.1%. When we asked ChatGPT and Google AI Overviews about fitness apps, neither Les Mills nor Peloton appeared in any of the five answers.
Who do people search for more?
Les Mills, about 14 searches for every 1 for Peloton
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top fitness apps in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Les Mills nor Peloton showed up in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Strava1st
Nike Training Club2nd
Hevy3rd
MyFitnessPal4th
Cronometer5th- Les Mills–
Peloton–
Sweat–
Centr–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Strava4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- MyFitnessPal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Nike Training Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Cronometer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Sweat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Centr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fitness apps
5 answers
Asked ChatGPT
“Which fitness app should I use in New Zealand?”
Asked ChatGPT
“What are the best fitness apps in New Zealand?”
Asked ChatGPT
“What's the best fitness app in New Zealand for workouts and tracking?”
Searched Google, AI Overview
“calorie tracker app”
Searched Google, AI Overview
“best fitness app”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Les Mills or Peloton more popular in search?
This chart shows how often people search Google for Les Mills and Peloton by name. Each line represents a brand's share of searches for all nine fitness apps we track, month by month, from searches in New Zealand.
Share of searches by month for Les Mills, Peloton. The figures are in the table below the chart.
View monthly share of searches table
| Month | Les Mills | Strava | MyFitnessPal | Peloton | Cronometer | Hevy | Sweat | Centr | Nike Training Club |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 60% | 19.9% | 11.6% | 4.4% | 2.5% | 0.24% | 0.45% | 0.49% | 0.45% |
| Nov 2025 | 59.1% | 23.6% | 9.2% | 3.5% | 2.6% | 0.28% | 0.71% | 0.51% | 0.43% |
| Dec 2025 | 57% | 28.1% | 7.3% | 3.3% | 2.5% | 0.33% | 0.58% | 0.48% | 0.42% |
| Jan 2026 | 55.8% | 23.9% | 10.8% | 3.4% | 3% | 0.42% | 1.9% | 0.44% | 0.42% |
| Feb 2026 | 55.7% | 27.6% | 8.6% | 3.3% | 2.8% | 0.41% | 0.91% | 0.48% | 0.21% |
| Mar 2026 | 56.8% | 27.9% | 7.2% | 3.4% | 2.7% | 0.34% | 0.86% | 0.49% | 0.27% |
| Apr 2026 | 59.6% | 23.9% | 7.3% | 4.5% | 2.9% | 0.43% | 0.66% | 0.43% | 0.28% |
| May 2026 | 61.4% | 23% | 7% | 4.1% | 2.7% | 0.51% | 0.44% | 0.58% | 0.22% |
| Jun 2026 | 67.4% | 19.9% | 6.1% | 3% | 2.2% | 0.44% | 0.44% | 0.42% | 0.19% |
| Jul 2026 | 57.9% | 23.4% | 8.8% | 4.2% | 3.5% | 0.64% | 0.57% | 0.6% | 0.27% |
| Aug 2026 | 54.5% | 27% | 8.3% | 4% | 4.1% | 0.6% | 0.54% | 0.69% | 0.2% |
| Sep 2026 | 55.4% | 26.7% | 8.5% | 4.1% | 3.3% | 0.61% | 0.53% | 0.5% | 0.26% |
How has the Les Mills and Peloton comparison changed over the last 12 months?
3 findings
- Les Mills was ahead of Peloton in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Les Mills’ share of searches among fitness apps in New Zealand moved from 60% to 55.4%, and its estimated monthly branded searches moved from 27.9K to 18.9K.
- Across the 12 months ending September 2026, Peloton’s share of searches among fitness apps in New Zealand moved from 4.4% to 4.1%, and its estimated monthly branded searches moved from 2K to 1.4K.
How did search popularity change for New Zealand fitness apps in September 2026?
2 changes
In September 2026, Les Mills gained share of searches among fitness apps in New Zealand, from 54.5% to 55.4%.
In September 2026, Peloton rose from 5th to 4th among fitness apps in New Zealand.
How are branded searches counted?
13 search terms
Brandwave collects information about searches that people make online using Les Mills’ and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fitness apps
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