Brandwave

How popular isPeloton in search?

In August 2026, there were an estimated 1.9K branded searches for Peloton in New Zealand which is down 24.8% over the last 11 months. Peloton holds 4.5% estimated Share of Search among New Zealand fitness apps and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Les Mills61.1%
  2. Strava23.4%
  3. MyFitnessPal9.6%
  4. Peloton4.5%
  5. Centr0.96%
  6. Sweat0.46%
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Which fitness apps compete with Peloton?

Peloton against fitness apps in New Zealand, by month

Share of Search by month for Les Mills, Strava, MyFitnessPal, Peloton. The figures are in the table below the chart.

View monthly share of search table
MonthLes MillsStravaMyFitnessPalPelotonCentrSweat
Oct 202565%17.7%11.7%4.6%0.67%0.39%
Nov 202564.6%20.8%9.2%4.1%0.67%0.61%
Dec 202563.1%24.7%7.1%3.9%0.74%0.49%
Jan 202661.3%21.5%11.1%3.9%0.6%1.6%
Feb 202660.7%24.2%9.7%4%0.61%0.77%
Mar 202662.5%23.7%8.4%3.9%0.71%0.71%
Apr 202664.7%20.8%8.2%5.1%0.64%0.55%
May 202664.7%19.7%10%4.5%0.76%0.36%
Jun 202670.5%16.9%8.2%3.4%0.61%0.37%
Jul 202663.2%19.6%11.1%4.8%0.79%0.47%
Aug 202661.1%23.4%9.6%4.5%0.96%0.46%
Sep 2026——————

  1. 1.Les Mills

    61.1%

    held 1st · 25.4K estimated branded searches · -0.9% vs prior month · -2.2 points

  2. 2.Strava

    23.4%

    held 2nd · 9.7K estimated branded searches · +22.1% vs prior month · +3.7 points

  3. 3.MyFitnessPal

    9.6%

    held 3rd · 4K estimated branded searches · -10.9% vs prior month · -1.5 points

  4. 4.Peloton

    4.5%

    held 4th · 1.9K estimated branded searches · -3.1% vs prior month · -0.3 points

  5. 5.Centr

    0.96%

    held 5th · 400 estimated branded searches · +25% vs prior month · +0.2 points

  6. 6.Sweat

    0.46%

    held 6th · 190 estimated branded searches · 0% vs prior month · 0 points

Compare search popularity between Peloton and its closest rivals

How has branded search demand for Peloton changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Peloton in New Zealand fell from 2.5K to 1.9K.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among fitness apps in New Zealand peaked at 5.1% in April 2026 and was lowest at 3.4% in June 2026.

How did search popularity change for New Zealand fitness apps in August 2026?

  1. In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.

  2. In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%.

  3. In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%.

  4. Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.

  5. Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026.

Which home fitness equipment brands compete with Peloton?

Peloton against home fitness equipment brands in New Zealand, by month

Share of Search by month for Concept2, Peloton, Technogym, NordicTrack, Rogue Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthConcept2PelotonTechnogymNordicTrackRogue FitnessLifespan Fitness
Oct 202526.7%38.1%21.6%9.6%3.4%0.61%
Nov 202531.7%32.4%24.2%7.6%3.6%0.51%
Dec 202536.4%26.8%21.2%11.4%3.5%0.7%
Jan 202635.6%30.2%18.2%12.8%2.9%0.4%
Feb 202636.7%27.9%18.8%12.7%3.3%0.57%
Mar 202634.9%25.7%18.3%15.5%4.9%0.79%
Apr 202630%29.3%18.7%14.1%7.5%0.49%
May 202633.6%25.2%18.9%11.3%10.5%0.45%
Jun 202640.7%20.6%15.5%10.7%12.3%0.32%
Jul 202642.1%21.2%16.9%9.9%9.5%0.44%
Aug 202643.6%23%20.9%8.7%3.2%0.61%
Sep 2026——————

  1. 1.Concept2

    43.6%

    held 1st · 3.6K estimated branded searches · -7.5% vs prior month · +1.5 points

  2. 2.Peloton

    23%

    held 2nd · 1.9K estimated branded searches · -3.1% vs prior month · +1.8 points

  3. 3.Technogym

    20.9%

    held 3rd · 1.7K estimated branded searches · +10.3% vs prior month · +4 points

  4. 4.NordicTrack

    8.7%

    held 4th · 710 estimated branded searches · -22% vs prior month · -1.2 points

  5. 5.Rogue Fitness

    3.2%

    held 5th · 260 estimated branded searches · -70.1% vs prior month · -6.3 points

  6. 6.Lifespan Fitness

    0.61%

    held 6th · 50 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between Peloton and its closest rivals

How has branded search demand for Peloton changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 38.1% to 23%.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 38.1% in October 2025 and was lowest at 20.6% in June 2026.
  • Across the 11 months ending August 2026, Peloton fell from 1st to 2nd among home fitness equipment brands in New Zealand.

How did search popularity change for New Zealand home fitness equipment brands in August 2026?

  1. In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%.

  2. In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%.

  3. In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%.

  4. In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%.

  5. In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%.

  6. Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

How is Peloton measured?

Brandwave collects information about searches that people make online using Peloton’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • onepeloton com
  • peloton
  • peloton app
  • peloton bike
  • peloton exercise bike
  • peloton fitness
  • peloton near me
  • peloton nz
  • peloton online
  • peloton rower
  • peloton spin bike
  • peloton treadmill

Do you work for Peloton? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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