Concept2 vs Peloton:Which is more popular by branded search in New Zealand?
In August 2026, Concept2 had more branded searches than Peloton among home fitness equipment brands in New Zealand. Concept2 was estimated to have 3.6K branded searches compared to Peloton’s 1.9K, and held a 43.6% Share of Search versus Peloton’s 23%.
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Which is more popular in search, Concept2 or Peloton?
Compare the treadmill, rower and home gym brands New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Concept2, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | Concept2 | Peloton | Technogym | NordicTrack | Rogue Fitness | Lifespan Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 38.1% | 21.6% | 9.6% | 3.4% | 0.61% |
| Nov 2025 | 31.7% | 32.4% | 24.2% | 7.6% | 3.6% | 0.51% |
| Dec 2025 | 36.4% | 26.8% | 21.2% | 11.4% | 3.5% | 0.7% |
| Jan 2026 | 35.6% | 30.2% | 18.2% | 12.8% | 2.9% | 0.4% |
| Feb 2026 | 36.7% | 27.9% | 18.8% | 12.7% | 3.3% | 0.57% |
| Mar 2026 | 34.9% | 25.7% | 18.3% | 15.5% | 4.9% | 0.79% |
| Apr 2026 | 30% | 29.3% | 18.7% | 14.1% | 7.5% | 0.49% |
| May 2026 | 33.6% | 25.2% | 18.9% | 11.3% | 10.5% | 0.45% |
| Jun 2026 | 40.7% | 20.6% | 15.5% | 10.7% | 12.3% | 0.32% |
| Jul 2026 | 42.1% | 21.2% | 16.9% | 9.9% | 9.5% | 0.44% |
| Aug 2026 | 43.6% | 23% | 20.9% | 8.7% | 3.2% | 0.61% |
| Sep 2026 | — | — | — | — | — | — |
How has the Concept2 and Peloton comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 11 months ending August 2026: Concept2 took it in December 2025.
- Across the 11 months ending August 2026, Concept2’s estimated Share of Search among home fitness equipment brands in New Zealand moved from 26.7% to 43.6%, and its estimated monthly branded searches moved from 1.8K to 3.6K.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand moved from 38.1% to 23%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
How did search popularity change for New Zealand home fitness equipment brands in August 2026?
2 changes
In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%.
In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%.
How each brand is measured
Brandwave collects information about searches that people make online using Concept2’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Concept2
17 branded search terms
- concept 2 rower
- concept 2 rower erg
- concept 2 rower for sale
- concept2
- concept2 bikeerg
- concept2 com
- concept2 exercise bike
- concept2 model d indoor rowing machine with pm5 display
- concept2 new zealand
- concept2 nz
- concept2 online
- concept2 rower
- concept2 rowerg
- concept2 rowerg rowing machine
- concept2 skierg 2
- concept2 skierg with pm5
- concept2 treadmill
Peloton
12 branded search terms
- onepeloton com
- peloton
- peloton app
- peloton bike
- peloton exercise bike
- peloton fitness
- peloton near me
- peloton nz
- peloton online
- peloton rower
- peloton spin bike
- peloton treadmill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.