Brandwave

How popular isStairMaster?

In October 2026, people searched for StairMaster by name about 1,900 times in New Zealand, a 46.2% increase from the previous year. These searches made up 29.3% of all New Zealand home fitness equipment brand searches, placing StairMaster first out of seven brands. When we asked both ChatGPT and Google AI Overviews about home fitness equipment brands, StairMaster did not appear in any of the answers.

Search and AI answers in October 2026

StairMaster is the most searched of 7 competitors and not named in the AI answers we collected.

  1. StairMasterShare of searches 29.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. Concept2Share of searches 24.4%Mentioned in 3 of 5 AI answersPlace in AI recommendations 1st
  3. PelotonShare of searches 20.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. TechnogymShare of searches 15.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. NordicTrackShare of searches 7.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations 2nd

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Top home fitness equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StairMaster did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Concept21st
  2. NordicTrack2nd
  3. Lifespan Fitness2nd
  4. StairMaster–
  5. Peloton–
  6. Technogym–
  7. Rogue Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifespan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StairMaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fitness equipment brands

5 answers

  • Asked ChatGPT

    “Which home fitness equipment brand should I buy in New Zealand?”

    1. 1Concept2
    2. 2Lifespan Fitness

  • Asked ChatGPT

    “What are the best home fitness equipment brands in New Zealand?”

    1. 1Concept2
    2. 2NordicTrack

  • Asked ChatGPT

    “What's the best home fitness equipment brand in New Zealand for a home gym?”

    1. Searched Google, AI Overview

      “best home fitness equipment”

      1. Searched Google, AI Overview

        “home gym equipment nz”

        1. 1Concept2

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      How often do people search for StairMaster compared with other New Zealand home fitness equipment brands?

      StairMaster against home fitness equipment brands in New Zealand, by month

      Share of searches by month for StairMaster, Concept2, Peloton, Technogym, NordicTrack, Rogue Fitness. The figures are in the table below the chart.

      View monthly share of searches table
      MonthStairMasterConcept2PelotonTechnogymNordicTrackRogue FitnessLifespan Fitness
      Nov 202522.4%21.9%29.9%15.3%7.7%2.2%0.52%
      Dec 202519%26.2%25.6%16.5%10.2%1.9%0.57%
      Jan 202622.2%22.1%28.6%13.2%11.8%1.8%0.42%
      Feb 202620.7%21.8%29.1%14.3%10.7%2.7%0.64%
      Mar 202619.3%20.7%26.2%13.4%15.8%3.9%0.74%
      Apr 202618.2%18.9%30.5%15.7%12.3%3.8%0.56%
      May 202618.3%19.2%29.4%17.1%9.6%5.9%0.56%
      Jun 202618.1%25.1%25.1%14.2%7.9%9.1%0.42%
      Jul 202618.4%25.4%25.6%15.3%7.1%7.8%0.56%
      Aug 202622.7%25.2%24.6%17%7.4%2.7%0.42%
      Sep 202625.5%21.2%25.4%17.1%5.9%2.7%2.2%
      Oct 202629.3%24.4%20.4%15.3%7.3%2%1.4%

      1. 1.StairMaster

        29.3%

        Held 1st. 1.9K estimated branded searches, +18.8% vs prior month. Share +3.8 points.

      2. 2.Concept2

        24.4%

        Moved from 3rd to 2nd. 1.6K estimated branded searches, +18.8% vs prior month. Share +3.2 points.

      3. 3.Peloton

        20.4%

        Moved from 2nd to 3rd. 1.3K estimated branded searches, -17% vs prior month. Share -5 points.

      4. 4.Technogym

        15.3%

        Held 4th. 990 estimated branded searches, -7.5% vs prior month. Share -1.8 points.

      5. 5.NordicTrack

        7.3%

        Held 5th. 470 estimated branded searches, +27% vs prior month. Share +1.4 points.

      6. 6.Rogue Fitness

        2%

        Held 6th. 130 estimated branded searches, -23.5% vs prior month. Share -0.7 points.

      7. 7.Lifespan Fitness

        1.4%

        Held 7th. 90 estimated branded searches, -35.7% vs prior month. Share -0.8 points.

      Compare popularity between StairMaster and its closest rivals

      Every comparison with StairMaster

      6 comparisons

      How has branded search demand for StairMaster changed in New Zealand over the last 12 months?

      4 findings
      • Across the 12 months ending October 2026, estimated monthly branded searches for StairMaster in New Zealand rose from 1.3K to 1.9K.
      • Across the 12 months ending October 2026, StairMaster’s share of searches among home fitness equipment brands in New Zealand increased from 22.4% to 29.3%.
      • Across the 12 months ending October 2026, StairMaster’s share of searches among home fitness equipment brands in New Zealand peaked at 29.3% in October 2026 and was lowest at 18.1% in June 2026.
      • Across the 12 months ending October 2026, StairMaster rose from 2nd to 1st among home fitness equipment brands in New Zealand.

      How did search popularity change for New Zealand home fitness equipment brands in October 2026?

      6 changes

      1. In October 2026, Concept2 overtook Peloton to rank 2nd among home fitness equipment brands in New Zealand, with 24.4% of the searches.

      2. In October 2026, StairMaster gained share of searches among home fitness equipment brands in New Zealand, from 25.5% to 29.3%.

      3. In October 2026, NordicTrack gained share of searches among home fitness equipment brands in New Zealand, from 5.9% to 7.3%.

      4. In October 2026, Peloton lost share of searches among home fitness equipment brands in New Zealand, from 25.4% to 20.4%.

      5. In October 2026, Technogym lost share of searches among home fitness equipment brands in New Zealand, from 17.1% to 15.3%.

      6. In October 2026, Lifespan Fitness lost share of searches among home fitness equipment brands in New Zealand, from 2.2% to 1.4%.

      How are StairMaster’s branded searches counted?

      1 search term

      Brandwave collects information about searches that people make online using StairMaster’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

      • stairmaster

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      How the Brand Demand Index is measured

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