Lifespan Fitness vs StairMaster:Which is more popular in New Zealand?
In October 2026, StairMaster had more branded searches than Lifespan Fitness among home fitness equipment brands in New Zealand. StairMaster had about 1,900 branded searches, while Lifespan Fitness had 90. StairMaster made up 29.3% of all home fitness equipment brand searches we track, and Lifespan Fitness accounted for 1.4%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Lifespan Fitness appeared in one of the five answers and StairMaster in none.
Who do people search for more?
StairMaster, about 21 searches for every 1 for Lifespan Fitness
Who does AI mention more?
Lifespan Fitness, mentioned in 1 of 5 answers, StairMaster in 0
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Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Lifespan Fitness was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. StairMaster did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Lifespan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- StairMaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home fitness equipment brands in New Zealand?”
Asked ChatGPT
“What's the best home fitness equipment brand in New Zealand for a home gym?”
Searched Google, AI Overview
“best home fitness equipment”
Searched Google, AI Overview
“home gym equipment nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Lifespan Fitness or StairMaster more popular in search?
This chart shows how often people search Google for Lifespan Fitness and StairMaster by name. Each line represents a brand's share of searches for all seven home fitness equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for StairMaster, Lifespan Fitness. The figures are in the table below the chart.
View monthly share of searches table
| Month | StairMaster | Concept2 | Peloton | Technogym | NordicTrack | Rogue Fitness | Lifespan Fitness |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.4% | 21.9% | 29.9% | 15.3% | 7.7% | 2.2% | 0.52% |
| Dec 2025 | 19% | 26.2% | 25.6% | 16.5% | 10.2% | 1.9% | 0.57% |
| Jan 2026 | 22.2% | 22.1% | 28.6% | 13.2% | 11.8% | 1.8% | 0.42% |
| Feb 2026 | 20.7% | 21.8% | 29.1% | 14.3% | 10.7% | 2.7% | 0.64% |
| Mar 2026 | 19.3% | 20.7% | 26.2% | 13.4% | 15.8% | 3.9% | 0.74% |
| Apr 2026 | 18.2% | 18.9% | 30.5% | 15.7% | 12.3% | 3.8% | 0.56% |
| May 2026 | 18.3% | 19.2% | 29.4% | 17.1% | 9.6% | 5.9% | 0.56% |
| Jun 2026 | 18.1% | 25.1% | 25.1% | 14.2% | 7.9% | 9.1% | 0.42% |
| Jul 2026 | 18.4% | 25.4% | 25.6% | 15.3% | 7.1% | 7.8% | 0.56% |
| Aug 2026 | 22.7% | 25.2% | 24.6% | 17% | 7.4% | 2.7% | 0.42% |
| Sep 2026 | 25.5% | 21.2% | 25.4% | 17.1% | 5.9% | 2.7% | 2.2% |
| Oct 2026 | 29.3% | 24.4% | 20.4% | 15.3% | 7.3% | 2% | 1.4% |
How has branded search for Lifespan Fitness and StairMaster changed in New Zealand over the last 12 months?
3 findings
- StairMaster was ahead of Lifespan Fitness in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Lifespan Fitness’ share of searches among home fitness equipment brands in New Zealand moved from 0.52% to 1.4%, and its estimated monthly branded searches moved from 30 to 90.
- Across the 12 months ending October 2026, StairMaster’s share of searches among home fitness equipment brands in New Zealand moved from 22.4% to 29.3%, and its estimated monthly branded searches moved from 1.3K to 1.9K.
How did search popularity change for New Zealand home fitness equipment brands in October 2026?
2 changes
In October 2026, StairMaster gained share of searches among home fitness equipment brands in New Zealand, from 25.5% to 29.3%.
In October 2026, Lifespan Fitness lost share of searches among home fitness equipment brands in New Zealand, from 2.2% to 1.4%.
How are Lifespan Fitness’ and StairMaster’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Lifespan Fitness’ and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lifespan Fitness
6 branded search terms
- lifespan fitness
- lifespan fitness rower
- lifespan fitness treadmill
- lifespan treadmill
- lifespanfitness
- lifespanfitness treadmill
StairMaster
1 branded search term
- stairmaster
Other head-to-heads among home fitness equipment brands
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