Brandwave

Peloton vs StairMaster:Which is more popular in New Zealand?

In October 2026, StairMaster had more branded searches than Peloton among home fitness equipment brands in New Zealand. StairMaster had about 1,900 branded searches, while Peloton had 1,320. StairMaster made up 29.3% of all home fitness equipment brand searches we track, and Peloton accounted for 20.4%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, neither Peloton nor StairMaster appeared in any of the five answers.

Among home fitness equipment brands in New Zealand in October 2026

Who do people search for more?

StairMaster, about 44% more searches than Peloton

StairMaster 1.9K searchesPeloton 1.3K searches

Who does AI mention more?

Both were mentioned in 0 of 5 answers.

Peloton in 0 of 5StairMaster in 0 of 5

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Top home fitness equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, neither Peloton nor StairMaster showed up in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Concept21st
  2. NordicTrack2nd
  3. Lifespan Fitness2nd
  4. StairMaster–
  5. Peloton–
  6. Technogym–
  7. Rogue Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Lifespan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • StairMaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fitness equipment brands

5 answers

  • Asked ChatGPT

    “Which home fitness equipment brand should I buy in New Zealand?”

    1. 1Concept2
    2. 2Lifespan Fitness

  • Asked ChatGPT

    “What are the best home fitness equipment brands in New Zealand?”

    1. 1Concept2
    2. 2NordicTrack

  • Asked ChatGPT

    “What's the best home fitness equipment brand in New Zealand for a home gym?”

    1. Searched Google, AI Overview

      “best home fitness equipment”

      1. Searched Google, AI Overview

        “home gym equipment nz”

        1. 1Concept2

      Not named in any answer:

      Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

      Is Peloton or StairMaster more popular in search?

      This chart shows how often people search Google for Peloton and StairMaster by name. Each line represents a brand's share of searches for all seven home fitness equipment brands we track, month by month, from searches in New Zealand.

      Peloton and StairMaster among home fitness equipment brands in New Zealand, by month

      Share of searches by month for StairMaster, Peloton. The figures are in the table below the chart.

      View monthly share of searches table
      MonthStairMasterConcept2PelotonTechnogymNordicTrackRogue FitnessLifespan Fitness
      Nov 202522.4%21.9%29.9%15.3%7.7%2.2%0.52%
      Dec 202519%26.2%25.6%16.5%10.2%1.9%0.57%
      Jan 202622.2%22.1%28.6%13.2%11.8%1.8%0.42%
      Feb 202620.7%21.8%29.1%14.3%10.7%2.7%0.64%
      Mar 202619.3%20.7%26.2%13.4%15.8%3.9%0.74%
      Apr 202618.2%18.9%30.5%15.7%12.3%3.8%0.56%
      May 202618.3%19.2%29.4%17.1%9.6%5.9%0.56%
      Jun 202618.1%25.1%25.1%14.2%7.9%9.1%0.42%
      Jul 202618.4%25.4%25.6%15.3%7.1%7.8%0.56%
      Aug 202622.7%25.2%24.6%17%7.4%2.7%0.42%
      Sep 202625.5%21.2%25.4%17.1%5.9%2.7%2.2%
      Oct 202629.3%24.4%20.4%15.3%7.3%2%1.4%

      How has branded search for Peloton and StairMaster changed in New Zealand over the last 12 months?

      3 findings

      How did search popularity change for New Zealand home fitness equipment brands in October 2026?

      3 changes

      1. In October 2026, Concept2 overtook Peloton to rank 2nd among home fitness equipment brands in New Zealand, with 24.4% of the searches.

      2. In October 2026, StairMaster gained share of searches among home fitness equipment brands in New Zealand, from 25.5% to 29.3%.

      3. In October 2026, Peloton lost share of searches among home fitness equipment brands in New Zealand, from 25.4% to 20.4%.

      How are Peloton’s and StairMaster’s branded searches counted?

      7 search terms

      Brandwave collects information about searches that people make online using Peloton’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

      Peloton

      6 branded search terms

      • peloton
      • peloton bike
      • peloton exercise bike
      • peloton rower
      • peloton spin bike
      • peloton treadmill

      StairMaster

      1 branded search term

      • stairmaster

      How the Brand Demand Index is measured

      Other head-to-heads among home fitness equipment brands

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