Concept2 vs NordicTrack:Which is more popular in New Zealand?
In October 2026, Concept2 had more branded searches than NordicTrack among home fitness equipment brands in New Zealand. Concept2 had about 1,580 branded searches, while NordicTrack had 470. Concept2 made up 24.4% of all home fitness equipment brand searches we track, and NordicTrack accounted for 7.3%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Concept2 appeared in three of the five answers and NordicTrack in one. Concept2 was mentioned before NordicTrack in every answer.
Who do people search for more?
Concept2, about 3 searches for every 1 for NordicTrack
Who does AI mention more?
Concept2, mentioned in 3 of 5 answers, NordicTrack in 1
Who does AI recommend more?
Concept2, named ahead of NordicTrack in every answer
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Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Concept2 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. NordicTrack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Concept2 was listed before NordicTrack in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifespan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
StairMaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home fitness equipment brands in New Zealand?”
Asked ChatGPT
“What's the best home fitness equipment brand in New Zealand for a home gym?”
Searched Google, AI Overview
“best home fitness equipment”
Searched Google, AI Overview
“home gym equipment nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Concept2 or NordicTrack more popular in search?
This chart shows how often people search Google for Concept2 and NordicTrack by name. Each line represents a brand's share of searches for all seven home fitness equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Concept2, NordicTrack. The figures are in the table below the chart.
View monthly share of searches table
| Month | StairMaster | Concept2 | Peloton | Technogym | NordicTrack | Rogue Fitness | Lifespan Fitness |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.4% | 21.9% | 29.9% | 15.3% | 7.7% | 2.2% | 0.52% |
| Dec 2025 | 19% | 26.2% | 25.6% | 16.5% | 10.2% | 1.9% | 0.57% |
| Jan 2026 | 22.2% | 22.1% | 28.6% | 13.2% | 11.8% | 1.8% | 0.42% |
| Feb 2026 | 20.7% | 21.8% | 29.1% | 14.3% | 10.7% | 2.7% | 0.64% |
| Mar 2026 | 19.3% | 20.7% | 26.2% | 13.4% | 15.8% | 3.9% | 0.74% |
| Apr 2026 | 18.2% | 18.9% | 30.5% | 15.7% | 12.3% | 3.8% | 0.56% |
| May 2026 | 18.3% | 19.2% | 29.4% | 17.1% | 9.6% | 5.9% | 0.56% |
| Jun 2026 | 18.1% | 25.1% | 25.1% | 14.2% | 7.9% | 9.1% | 0.42% |
| Jul 2026 | 18.4% | 25.4% | 25.6% | 15.3% | 7.1% | 7.8% | 0.56% |
| Aug 2026 | 22.7% | 25.2% | 24.6% | 17% | 7.4% | 2.7% | 0.42% |
| Sep 2026 | 25.5% | 21.2% | 25.4% | 17.1% | 5.9% | 2.7% | 2.2% |
| Oct 2026 | 29.3% | 24.4% | 20.4% | 15.3% | 7.3% | 2% | 1.4% |
How has branded search for Concept2 and NordicTrack changed in New Zealand over the last 12 months?
3 findings
- Concept2 was ahead of NordicTrack in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Concept2’s share of searches among home fitness equipment brands in New Zealand moved from 21.9% to 24.4%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending October 2026, NordicTrack’s share of searches among home fitness equipment brands in New Zealand moved from 7.7% to 7.3%, and its estimated monthly branded searches moved from 450 to 470.
How did search popularity change for New Zealand home fitness equipment brands in October 2026?
2 changes
In October 2026, Concept2 overtook Peloton to rank 2nd among home fitness equipment brands in New Zealand, with 24.4% of the searches.
In October 2026, NordicTrack gained share of searches among home fitness equipment brands in New Zealand, from 5.9% to 7.3%.
How are Concept2’s and NordicTrack’s branded searches counted?
15 search terms
Brandwave collects information about searches that people make online using Concept2’s and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Concept2
7 branded search terms
- concept 2 rower
- concept2
- concept2 bikeerg
- concept2 exercise bike
- concept2 rower
- concept2 rowerg
- concept2 treadmill
NordicTrack
8 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack 2450
- nordictrack commercial 1750
- nordictrack exercise bike
- nordictrack home gym
- nordictrack rower
- nordictrack treadmill
Other head-to-heads among home fitness equipment brands
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