Brandwave

How popular isNordicTrack in search?

In August 2026, there were an estimated 710 branded searches for NordicTrack in New Zealand which is up 12.7% over the last 11 months. NordicTrack holds 8.7% estimated Share of Search among New Zealand home fitness equipment brands and is ranked 4th of 6 competitors for search popularity.

Share of Search, August 2026
  1. Concept243.6%
  2. Peloton23%
  3. Technogym20.9%
  4. NordicTrack8.7%
  5. Rogue Fitness3.2%
  6. Lifespan Fitness0.61%
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Which home fitness equipment brands compete with NordicTrack?

NordicTrack against home fitness equipment brands in New Zealand, by month

Share of Search by month for Concept2, Peloton, Technogym, NordicTrack, Rogue Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthConcept2PelotonTechnogymNordicTrackRogue FitnessLifespan Fitness
Oct 202526.7%38.1%21.6%9.6%3.4%0.61%
Nov 202531.7%32.4%24.2%7.6%3.6%0.51%
Dec 202536.4%26.8%21.2%11.4%3.5%0.7%
Jan 202635.6%30.2%18.2%12.8%2.9%0.4%
Feb 202636.7%27.9%18.8%12.7%3.3%0.57%
Mar 202634.9%25.7%18.3%15.5%4.9%0.79%
Apr 202630%29.3%18.7%14.1%7.5%0.49%
May 202633.6%25.2%18.9%11.3%10.5%0.45%
Jun 202640.7%20.6%15.5%10.7%12.3%0.32%
Jul 202642.1%21.2%16.9%9.9%9.5%0.44%
Aug 202643.6%23%20.9%8.7%3.2%0.61%
Sep 2026——————

  1. 1.Concept2

    43.6%

    held 1st · 3.6K estimated branded searches · -7.5% vs prior month · +1.5 points

  2. 2.Peloton

    23%

    held 2nd · 1.9K estimated branded searches · -3.1% vs prior month · +1.8 points

  3. 3.Technogym

    20.9%

    held 3rd · 1.7K estimated branded searches · +10.3% vs prior month · +4 points

  4. 4.NordicTrack

    8.7%

    held 4th · 710 estimated branded searches · -22% vs prior month · -1.2 points

  5. 5.Rogue Fitness

    3.2%

    held 5th · 260 estimated branded searches · -70.1% vs prior month · -6.3 points

  6. 6.Lifespan Fitness

    0.61%

    held 6th · 50 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between NordicTrack and its closest rivals

How has branded search demand for NordicTrack changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for NordicTrack in New Zealand rose from 630 to 710.
  • Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 9.6% to 8.7%.
  • Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 15.5% in March 2026 and was lowest at 7.6% in November 2025.

How did search popularity change for New Zealand home fitness equipment brands in August 2026?

  1. In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%.

  2. In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%.

  3. In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%.

  4. In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%.

  5. In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%.

  6. Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

How is NordicTrack measured?

Brandwave collects information about searches that people make online using NordicTrack’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

12 branded search terms

  • nordictrack
  • nordictrack 1750
  • nordictrack 2450
  • nordictrack com
  • nordictrack commercial 1750
  • nordictrack cross trainer
  • nordictrack exercise bike
  • nordictrack home gym
  • nordictrack near me
  • nordictrack nz
  • nordictrack rower
  • nordictrack treadmill

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How the Brand Demand Index is measured

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