NordicTrack vs Peloton:Which is more popular by branded search in New Zealand?
In August 2026, Peloton had more branded searches than NordicTrack among home fitness equipment brands in New Zealand. Peloton was estimated to have 1.9K branded searches compared to NordicTrack’s 710, and held a 23% Share of Search versus NordicTrack’s 8.7%.
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Which is more popular in search, NordicTrack or Peloton?
Compare the treadmill, rower and home gym brands New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Peloton, NordicTrack. The figures are in the table below the chart.
View monthly share of search table
| Month | Concept2 | Peloton | Technogym | NordicTrack | Rogue Fitness | Lifespan Fitness |
|---|---|---|---|---|---|---|
| Oct 2025 | 26.7% | 38.1% | 21.6% | 9.6% | 3.4% | 0.61% |
| Nov 2025 | 31.7% | 32.4% | 24.2% | 7.6% | 3.6% | 0.51% |
| Dec 2025 | 36.4% | 26.8% | 21.2% | 11.4% | 3.5% | 0.7% |
| Jan 2026 | 35.6% | 30.2% | 18.2% | 12.8% | 2.9% | 0.4% |
| Feb 2026 | 36.7% | 27.9% | 18.8% | 12.7% | 3.3% | 0.57% |
| Mar 2026 | 34.9% | 25.7% | 18.3% | 15.5% | 4.9% | 0.79% |
| Apr 2026 | 30% | 29.3% | 18.7% | 14.1% | 7.5% | 0.49% |
| May 2026 | 33.6% | 25.2% | 18.9% | 11.3% | 10.5% | 0.45% |
| Jun 2026 | 40.7% | 20.6% | 15.5% | 10.7% | 12.3% | 0.32% |
| Jul 2026 | 42.1% | 21.2% | 16.9% | 9.9% | 9.5% | 0.44% |
| Aug 2026 | 43.6% | 23% | 20.9% | 8.7% | 3.2% | 0.61% |
| Sep 2026 | — | — | — | — | — | — |
How has the NordicTrack and Peloton comparison changed over the last 12 months?
3 findings
- Peloton was ahead of NordicTrack in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand moved from 9.6% to 8.7%, and its estimated monthly branded searches moved from 630 to 710.
- Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand moved from 38.1% to 23%, and its estimated monthly branded searches moved from 2.5K to 1.9K.
How did search popularity change for New Zealand home fitness equipment brands in August 2026?
2 changes
In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%.
In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%.
How each brand is measured
Brandwave collects information about searches that people make online using NordicTrack’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
12 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack 2450
- nordictrack com
- nordictrack commercial 1750
- nordictrack cross trainer
- nordictrack exercise bike
- nordictrack home gym
- nordictrack near me
- nordictrack nz
- nordictrack rower
- nordictrack treadmill
Peloton
12 branded search terms
- onepeloton com
- peloton
- peloton app
- peloton bike
- peloton exercise bike
- peloton fitness
- peloton near me
- peloton nz
- peloton online
- peloton rower
- peloton spin bike
- peloton treadmill
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.