Peloton vs StairMaster:Which is more popular?
In September 2026, StairMaster had more branded searches than Peloton among stair climber brands in New Zealand. StairMaster had about 1,600 branded searches, while Peloton had 1,570. StairMaster made up 36.2% of all stair climber brand searches we track, and Peloton accounted for 35.5%. When we asked ChatGPT and Google AI Overviews about stair climber brands, StairMaster appeared in all five answers and Peloton in none.
Who do people search for more?
StairMaster and Peloton are searched for about as often as each other.
Who does AI mention more?
StairMaster, mentioned in every answer we collected
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Top stair climber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, StairMaster appeared in all five answers. Peloton did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StairMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair climber brands
5 answers
Asked ChatGPT
“Which stair climber brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stair climber brands in New Zealand?”
Asked ChatGPT
“What's the best stair climber brand in New Zealand for home cardio workouts?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“home stair climber”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Peloton or StairMaster more popular in search?
This chart shows how often people search Google for Peloton and StairMaster by name. Each line represents a brand's share of searches for all four stair climber brands we track, month by month, from searches in New Zealand.
Share of searches by month for StairMaster, Peloton. The figures are in the table below the chart.
View monthly share of searches table
| Month | StairMaster | Peloton | Technogym | NordicTrack |
|---|---|---|---|---|
| Oct 2025 | 27.1% | 47.4% | 17.5% | 7.9% |
| Nov 2025 | 32.3% | 41.8% | 20.1% | 5.7% |
| Dec 2025 | 29.9% | 39.1% | 20.3% | 10.7% |
| Jan 2026 | 31.5% | 39.6% | 16.3% | 12.6% |
| Feb 2026 | 29.7% | 40.5% | 19.5% | 10.3% |
| Mar 2026 | 29.7% | 38.4% | 19% | 12.8% |
| Apr 2026 | 25% | 41.4% | 19.8% | 13.7% |
| May 2026 | 25.3% | 39.9% | 22% | 12.8% |
| Jun 2026 | 28.3% | 38.3% | 18.3% | 15% |
| Jul 2026 | 28.4% | 38.6% | 19% | 14% |
| Aug 2026 | 33.9% | 36% | 21.4% | 8.7% |
| Sep 2026 | 36.2% | 35.5% | 23.1% | 5.2% |
How has the Peloton and StairMaster comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: StairMaster took it in September 2026.
- Across the 12 months ending September 2026, Peloton’s share of searches among stair climber brands in New Zealand moved from 47.4% to 35.5%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
- Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand moved from 27.1% to 36.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
How did search popularity change for New Zealand stair climber brands in September 2026?
2 changes
In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches.
Estimated monthly branded searches for Peloton in New Zealand fell 30.8% over 12 measured months, from 2.3K to 1.6K in September 2026.
How are branded searches counted?
5 search terms
Brandwave collects information about searches that people make online using Peloton’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Peloton
4 branded search terms
- peloton
- peloton bike
- peloton spin bike
- peloton treadmill
StairMaster
1 branded search term
- stairmaster
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