NordicTrack vs StairMaster:Which is more popular?

Name: NordicTrack vs StairMaster: Which is searched more in New Zealand?
Creator: Brandwave
License: https://creativecommons.org/licenses/by/4.0/

In September 2026, StairMaster had more branded searches than NordicTrack among stair climber brands in New Zealand. StairMaster had about 1,600 branded searches, while NordicTrack had 230. StairMaster made up 36.2% of all stair climber brand searches we track, and NordicTrack accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about stair climber brands, StairMaster appeared in all five answers and NordicTrack in one.

Among stair climber brands in New Zealand in September 2026

Who do people search for more?

StairMaster, about 7 searches for every 1 for NordicTrack

StairMaster 1.6K searchesNordicTrack 230 searches

Who does AI mention more?

StairMaster, mentioned in every answer we collected

StairMaster in 5 of 5NordicTrack in 1 of 5

Follow NordicTrack vs StairMaster and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand against a rival →

Top stair climber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, StairMaster appeared in all five answers. NordicTrack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews.

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

How many AI answers named each brand
Brand	ChatGPT	Google	Answers that named it
StairMaster	Named in 3 of 3 ChatGPT answers	Named in 2 of 2 Google AI Overviews	5 of 5
NordicTrack	Named in 1 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	1 of 5
Peloton	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5
Technogym	Named in 0 of 3 ChatGPT answers	Named in 0 of 2 Google AI Overviews	0 of 5

StairMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about stair climber brands

5 answers

Asked ChatGPT
“Which stair climber brand should I buy in New Zealand?”
1. 1StairMaster
Asked ChatGPT
“What are the best stair climber brands in New Zealand?”
1. 1StairMaster
2. 2NordicTrack
Asked ChatGPT
“What's the best stair climber brand in New Zealand for home cardio workouts?”
1. 1StairMaster
Searched Google, AI Overview
“best stair climber”
1. 1StairMaster
Searched Google, AI Overview
“home stair climber”
1. 1StairMaster

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is NordicTrack or StairMaster more popular in search?

This chart shows how often people search Google for NordicTrack and StairMaster by name. Each line represents a brand's share of searches for all four stair climber brands we track, month by month, from searches in New Zealand.

NordicTrack and StairMaster among stair climber brands in New Zealand, by month

Month	StairMaster	Peloton	Technogym	NordicTrack
Oct 2025	27.1%	47.4%	17.5%	7.9%
Nov 2025	32.3%	41.8%	20.1%	5.7%
Dec 2025	29.9%	39.1%	20.3%	10.7%
Jan 2026	31.5%	39.6%	16.3%	12.6%
Feb 2026	29.7%	40.5%	19.5%	10.3%
Mar 2026	29.7%	38.4%	19%	12.8%
Apr 2026	25%	41.4%	19.8%	13.7%
May 2026	25.3%	39.9%	22%	12.8%
Jun 2026	28.3%	38.3%	18.3%	15%
Jul 2026	28.4%	38.6%	19%	14%
Aug 2026	33.9%	36%	21.4%	8.7%
Sep 2026	36.2%	35.5%	23.1%	5.2%

How has the NordicTrack and StairMaster comparison changed over the last 12 months?

3 findings

StairMaster was ahead of NordicTrack in every measured month of the 12 months ending September 2026.
Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands in New Zealand moved from 7.9% to 5.2%, and its estimated monthly branded searches moved from 380 to 230.
Across the 12 months ending September 2026, StairMaster’s share of searches among stair climber brands in New Zealand moved from 27.1% to 36.2%, and its estimated monthly branded searches moved from 1.3K to 1.6K.

How did search popularity change for New Zealand stair climber brands in September 2026?

2 changes

In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches.
In September 2026, NordicTrack lost share of searches among stair climber brands in New Zealand, from 8.7% to 5.2%.

How are branded searches counted?

5 search terms

Brandwave collects information about searches that people make online using NordicTrack’s and StairMaster’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.