Peloton vs Technogym:Which is more popular?
In September 2026, Peloton had more branded searches than Technogym among stair climber brands in New Zealand. Peloton had about 1,570 branded searches, while Technogym had 1,020. Peloton made up 35.5% of all stair climber brand searches we track, and Technogym accounted for 23.1%. When we asked ChatGPT and Google AI Overviews about stair climber brands, neither Peloton nor Technogym appeared in any of the five answers.
Who do people search for more?
Peloton, about 54% more searches than Technogym
Who does AI mention more?
Both were mentioned in 0 of 5 answers.
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Top stair climber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, neither Peloton nor Technogym showed up in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StairMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair climber brands
5 answers
Asked ChatGPT
“Which stair climber brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stair climber brands in New Zealand?”
Asked ChatGPT
“What's the best stair climber brand in New Zealand for home cardio workouts?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“home stair climber”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Peloton or Technogym more popular in search?
This chart shows how often people search Google for Peloton and Technogym by name. Each line represents a brand's share of searches for all four stair climber brands we track, month by month, from searches in New Zealand.
Share of searches by month for Peloton, Technogym. The figures are in the table below the chart.
View monthly share of searches table
| Month | StairMaster | Peloton | Technogym | NordicTrack |
|---|---|---|---|---|
| Oct 2025 | 27.1% | 47.4% | 17.5% | 7.9% |
| Nov 2025 | 32.3% | 41.8% | 20.1% | 5.7% |
| Dec 2025 | 29.9% | 39.1% | 20.3% | 10.7% |
| Jan 2026 | 31.5% | 39.6% | 16.3% | 12.6% |
| Feb 2026 | 29.7% | 40.5% | 19.5% | 10.3% |
| Mar 2026 | 29.7% | 38.4% | 19% | 12.8% |
| Apr 2026 | 25% | 41.4% | 19.8% | 13.7% |
| May 2026 | 25.3% | 39.9% | 22% | 12.8% |
| Jun 2026 | 28.3% | 38.3% | 18.3% | 15% |
| Jul 2026 | 28.4% | 38.6% | 19% | 14% |
| Aug 2026 | 33.9% | 36% | 21.4% | 8.7% |
| Sep 2026 | 36.2% | 35.5% | 23.1% | 5.2% |
How has the Peloton and Technogym comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Technogym in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peloton’s share of searches among stair climber brands in New Zealand moved from 47.4% to 35.5%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
- Across the 12 months ending September 2026, Technogym’s share of searches among stair climber brands in New Zealand moved from 17.5% to 23.1%, and its estimated monthly branded searches moved from 840 to 1K.
How did search popularity change for New Zealand stair climber brands in September 2026?
3 changes
In September 2026, StairMaster overtook Peloton to become the leader among stair climber brands in New Zealand, with 36.2% of the searches.
In September 2026, Technogym gained share of searches among stair climber brands in New Zealand, from 21.4% to 23.1%.
Estimated monthly branded searches for Peloton in New Zealand fell 30.8% over 12 measured months, from 2.3K to 1.6K in September 2026.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Peloton’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among stair climber brands
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