NordicTrack vs Technogym:Which is more popular?
In September 2026, Technogym had more branded searches than NordicTrack among stair climber brands in New Zealand. Technogym had about 1,020 branded searches, while NordicTrack had 230. Technogym made up 23.1% of all stair climber brand searches we track, and NordicTrack accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about stair climber brands, NordicTrack appeared in one of the five answers and Technogym in none.
Who do people search for more?
Technogym, about 4 searches for every 1 for NordicTrack
Who does AI mention more?
NordicTrack, mentioned in 1 of 5 answers, Technogym in 0
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Top stair climber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NordicTrack was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Technogym did not appear in any of the five answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- StairMaster5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about stair climber brands
5 answers
Asked ChatGPT
“Which stair climber brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best stair climber brands in New Zealand?”
Asked ChatGPT
“What's the best stair climber brand in New Zealand for home cardio workouts?”
Searched Google, AI Overview
“best stair climber”
Searched Google, AI Overview
“home stair climber”
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NordicTrack or Technogym more popular in search?
This chart shows how often people search Google for NordicTrack and Technogym by name. Each line represents a brand's share of searches for all four stair climber brands we track, month by month, from searches in New Zealand.
Share of searches by month for Technogym, NordicTrack. The figures are in the table below the chart.
View monthly share of searches table
| Month | StairMaster | Peloton | Technogym | NordicTrack |
|---|---|---|---|---|
| Oct 2025 | 27.1% | 47.4% | 17.5% | 7.9% |
| Nov 2025 | 32.3% | 41.8% | 20.1% | 5.7% |
| Dec 2025 | 29.9% | 39.1% | 20.3% | 10.7% |
| Jan 2026 | 31.5% | 39.6% | 16.3% | 12.6% |
| Feb 2026 | 29.7% | 40.5% | 19.5% | 10.3% |
| Mar 2026 | 29.7% | 38.4% | 19% | 12.8% |
| Apr 2026 | 25% | 41.4% | 19.8% | 13.7% |
| May 2026 | 25.3% | 39.9% | 22% | 12.8% |
| Jun 2026 | 28.3% | 38.3% | 18.3% | 15% |
| Jul 2026 | 28.4% | 38.6% | 19% | 14% |
| Aug 2026 | 33.9% | 36% | 21.4% | 8.7% |
| Sep 2026 | 36.2% | 35.5% | 23.1% | 5.2% |
How has the NordicTrack and Technogym comparison changed over the last 12 months?
3 findings
- Technogym was ahead of NordicTrack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among stair climber brands in New Zealand moved from 7.9% to 5.2%, and its estimated monthly branded searches moved from 380 to 230.
- Across the 12 months ending September 2026, Technogym’s share of searches among stair climber brands in New Zealand moved from 17.5% to 23.1%, and its estimated monthly branded searches moved from 840 to 1K.
How did search popularity change for New Zealand stair climber brands in September 2026?
2 changes
In September 2026, Technogym gained share of searches among stair climber brands in New Zealand, from 21.4% to 23.1%.
In September 2026, NordicTrack lost share of searches among stair climber brands in New Zealand, from 8.7% to 5.2%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using NordicTrack’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack 2450
- nordictrack commercial 1750
Technogym
4 branded search terms
- technogym
- technogym bikes
- technogym equipment
- technogym gym equipment
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