How popular isConcept2?
In September 2026, people searched for Concept2 by name about 1,330 times in New Zealand, a 12.7% increase from the previous year. These searches made up 14.5% of all New Zealand home fitness equipment brand searches, placing Concept2 third out of eight brands. When we asked both ChatGPT and Google AI Overviews about home fitness equipment brands, Concept2 appeared in three of the five answers and was the second most recommended of the eight.
Concept2 is the third most searched of 8 competitors and the second most recommended in AI answers.
Elite FitnessShare of searches 39.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
PelotonShare of searches 17.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
Concept2Share of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
TechnogymShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –- Industrial AthleticShare of searches 7.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
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Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Concept2 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Concept2 is the second most recommended of the eight.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Industrial Athletic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elite Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LifeSpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home fitness equipment brands in New Zealand?”
Asked ChatGPT
“What's the best home fitness equipment brand in New Zealand for a home gym?”
Searched Google, AI Overview
“best home fitness equipment”
Searched Google, AI Overview
“home gym equipment nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Which home fitness equipment brands compete with Concept2?
Share of searches by month for Elite Fitness, Peloton, Concept2, Technogym, Industrial Athletic, NordicTrack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elite Fitness | Peloton | Concept2 | Technogym | Industrial Athletic | NordicTrack | Rogue Fitness | LifeSpan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 22.1% | 11.4% | 9.9% | 7% | 5.2% | 1.5% | 0.29% |
| Nov 2025 | 44.6% | 17.6% | 12.9% | 10.3% | 8.9% | 4.1% | 1.3% | 0.3% |
| Dec 2025 | 41.8% | 15.7% | 16% | 10.1% | 8.4% | 6.5% | 1.2% | 0.35% |
| Jan 2026 | 40% | 18.7% | 14.5% | 9.5% | 8% | 7.9% | 1.2% | 0.27% |
| Feb 2026 | 38.3% | 19.4% | 14.6% | 10.6% | 6.3% | 8.6% | 1.8% | 0.43% |
| Mar 2026 | 36.4% | 17.8% | 14% | 10.4% | 7.3% | 11% | 2.6% | 0.51% |
| Apr 2026 | 39.1% | 19.4% | 12% | 11.1% | 6.4% | 9.3% | 2.4% | 0.36% |
| May 2026 | 38.8% | 18.4% | 12.1% | 11.9% | 6.3% | 8.4% | 3.7% | 0.35% |
| Jun 2026 | 37.9% | 15.5% | 15.5% | 9.6% | 7.6% | 8% | 5.6% | 0.26% |
| Jul 2026 | 38.6% | 15.9% | 15.8% | 10.6% | 6.3% | 7.6% | 4.8% | 0.35% |
| Aug 2026 | 40.5% | 16% | 16.4% | 12.5% | 6.6% | 6% | 1.7% | 0.28% |
| Sep 2026 | 39.3% | 17.3% | 14.5% | 13.4% | 7.9% | 4.3% | 1.9% | 1.5% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 39.3% | 3.6K | -18.2% | -1.2 points | |
| 2, moved from 3rd to 2nd | 17.3% | 1.6K | -8.6% | +1.3 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 14.5% | 1.3K | -25.3% | -1.9 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 13.4% | 1.2K | -9.6% | +0.9 points | |
| 5, held 5th | 7.9% | 720 | 0% | +1.2 points | |
| 6, held 6th | 4.3% | 390 | -40% | -1.7 points | |
| 7, held 7th | 1.9% | 170 | -10.5% | +0.1 points | |
| 8, held 8th | 1.5% | 140 | +366.7% | +1.3 points |
39.3%
Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.2 points.
2.
Peloton17.3%
Moved from 3rd to 2nd. 1.6K estimated branded searches, -8.6% vs prior month. Share +1.3 points.
3.
Concept214.5%
Moved from 2nd to 3rd. 1.3K estimated branded searches, -25.3% vs prior month. Share -1.9 points.
13.4%
Held 4th. 1.2K estimated branded searches, -9.6% vs prior month. Share +0.9 points.
7.9%
Held 5th. 720 estimated branded searches, 0% vs prior month. Share +1.2 points.
4.3%
Held 6th. 390 estimated branded searches, -40% vs prior month. Share -1.7 points.
1.9%
Held 7th. 170 estimated branded searches, -10.5% vs prior month. Share +0.1 points.
8.
LifeSpan1.5%
Held 8th. 140 estimated branded searches, +366.7% vs prior month. Share +1.3 points.
Compare popularity between Concept2 and its closest rivals
Every comparison with Concept2
6 comparisons
How has branded search demand for Concept2 changed in New Zealand over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Concept2 in New Zealand rose from 1.2K to 1.3K.
- Across the 12 months ending September 2026, Concept2’s share of searches among home fitness equipment brands in New Zealand increased from 11.4% to 14.5%.
- Across the 12 months ending September 2026, Concept2’s share of searches among home fitness equipment brands in New Zealand peaked at 16.4% in August 2026 and was lowest at 11.4% in October 2025.
How did search popularity change for New Zealand home fitness equipment brands in September 2026?
6 changes
In September 2026, Peloton overtook Concept2 to rank 2nd among home fitness equipment brands in New Zealand, with 17.3% of the searches.
In September 2026, LifeSpan gained share of searches among home fitness equipment brands in New Zealand, from 0.28% to 1.5%.
In September 2026, Industrial Athletic gained share of searches among home fitness equipment brands in New Zealand, from 6.6% to 7.9%.
In September 2026, Technogym gained share of searches among home fitness equipment brands in New Zealand, from 12.5% to 13.4%.
In September 2026, Concept2 lost share of searches among home fitness equipment brands in New Zealand, from 16.4% to 14.5%.
In September 2026, NordicTrack lost share of searches among home fitness equipment brands in New Zealand, from 6% to 4.3%.
How are Concept2’s branded searches counted?
7 search terms
Brandwave collects information about searches that people make online using Concept2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
- concept 2 rower
- concept2
- concept2 bikeerg
- concept2 exercise bike
- concept2 rower
- concept2 rowerg
- concept2 treadmill
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Is Concept2 your brand?
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