Brandwave

How popular isElite Fitness?

In September 2026, people searched for Elite Fitness by name about 3,600 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 39.3% of all New Zealand home fitness equipment brand searches, placing Elite Fitness first out of eight brands. When we asked both ChatGPT and Google AI Overviews about home fitness equipment brands, Elite Fitness appeared in three of the five answers and was the third most recommended of the eight.

Search and AI answers in September 2026

Elite Fitness is the most searched of 8 competitors and the third most recommended in AI answers.

  1. Elite FitnessShare of searches 39.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
  2. PelotonShare of searches 17.3%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  3. Concept2Share of searches 14.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  4. TechnogymShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Industrial AthleticShare of searches 7.9%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st

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Top home fitness equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elite Fitness was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Elite Fitness is the third most recommended of the eight.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Industrial Athletic1st
  2. Concept22nd
  3. Elite Fitness3rd
  4. LifeSpan4th
  5. NordicTrack5th
  6. Peloton–
  7. Technogym–
  8. Rogue Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Industrial Athletic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LifeSpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fitness equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which home fitness equipment brands compete with Elite Fitness?

Elite Fitness against home fitness equipment brands in New Zealand, by month

Share of searches by month for Elite Fitness, Peloton, Concept2, Technogym, Industrial Athletic, NordicTrack. The figures are in the table below the chart.

View monthly share of searches table
MonthElite FitnessPelotonConcept2TechnogymIndustrial AthleticNordicTrackRogue FitnessLifeSpan
Oct 202542.6%22.1%11.4%9.9%7%5.2%1.5%0.29%
Nov 202544.6%17.6%12.9%10.3%8.9%4.1%1.3%0.3%
Dec 202541.8%15.7%16%10.1%8.4%6.5%1.2%0.35%
Jan 202640%18.7%14.5%9.5%8%7.9%1.2%0.27%
Feb 202638.3%19.4%14.6%10.6%6.3%8.6%1.8%0.43%
Mar 202636.4%17.8%14%10.4%7.3%11%2.6%0.51%
Apr 202639.1%19.4%12%11.1%6.4%9.3%2.4%0.36%
May 202638.8%18.4%12.1%11.9%6.3%8.4%3.7%0.35%
Jun 202637.9%15.5%15.5%9.6%7.6%8%5.6%0.26%
Jul 202638.6%15.9%15.8%10.6%6.3%7.6%4.8%0.35%
Aug 202640.5%16%16.4%12.5%6.6%6%1.7%0.28%
Sep 202639.3%17.3%14.5%13.4%7.9%4.3%1.9%1.5%

  1. 1.Elite Fitness

    39.3%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -1.2 points.

  2. 2.Peloton

    17.3%

    Moved from 3rd to 2nd. 1.6K estimated branded searches, -8.6% vs prior month. Share +1.3 points.

  3. 3.Concept2

    14.5%

    Moved from 2nd to 3rd. 1.3K estimated branded searches, -25.3% vs prior month. Share -1.9 points.

  4. 4.Technogym

    13.4%

    Held 4th. 1.2K estimated branded searches, -9.6% vs prior month. Share +0.9 points.

  5. 5.Industrial Athletic

    7.9%

    Held 5th. 720 estimated branded searches, 0% vs prior month. Share +1.2 points.

  6. 6.NordicTrack

    4.3%

    Held 6th. 390 estimated branded searches, -40% vs prior month. Share -1.7 points.

  7. 7.Rogue Fitness

    1.9%

    Held 7th. 170 estimated branded searches, -10.5% vs prior month. Share +0.1 points.

  8. 8.LifeSpan

    1.5%

    Held 8th. 140 estimated branded searches, +366.7% vs prior month. Share +1.3 points.

Compare popularity between Elite Fitness and its closest rivals

Every comparison with Elite Fitness

11 comparisons

How has branded search demand for Elite Fitness changed in New Zealand over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Elite Fitness in New Zealand fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Elite Fitness’ share of searches among home fitness equipment brands in New Zealand decreased from 42.6% to 39.3%.
  • Across the 12 months ending September 2026, Elite Fitness’ share of searches among home fitness equipment brands in New Zealand peaked at 44.6% in November 2025 and was lowest at 36.4% in March 2026.

How did search popularity change for New Zealand home fitness equipment brands in September 2026?

6 changes

  1. In September 2026, Peloton overtook Concept2 to rank 2nd among home fitness equipment brands in New Zealand, with 17.3% of the searches.

  2. In September 2026, LifeSpan gained share of searches among home fitness equipment brands in New Zealand, from 0.28% to 1.5%.

  3. In September 2026, Industrial Athletic gained share of searches among home fitness equipment brands in New Zealand, from 6.6% to 7.9%.

  4. In September 2026, Technogym gained share of searches among home fitness equipment brands in New Zealand, from 12.5% to 13.4%.

  5. In September 2026, Concept2 lost share of searches among home fitness equipment brands in New Zealand, from 16.4% to 14.5%.

  6. In September 2026, NordicTrack lost share of searches among home fitness equipment brands in New Zealand, from 6% to 4.3%.

How are Elite Fitness’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Elite Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elite fitness
  • elite fitness shoes
  • elitefitness

Do you work for Elite Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Elite Fitness compete?

Elite Fitness is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
sporting goods retailers6th of 60.95%Show ranking
Home fitness equipment brands1st of 839.3%Shown above
Spin bike brands1st of 555.6%Show ranking
Creator with pink hair and a pink jacket

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