Elite Fitness vs JD Sports:Which is more popular by branded search in New Zealand?
In August 2026, JD Sports had more branded searches than Elite Fitness among sporting goods retailers in New Zealand. JD Sports was estimated to have 90.5K branded searches compared to Elite Fitness’ 6.2K, and held a 26.4% Share of Search versus Elite Fitness’ 1.8%.
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Which is more popular in search, Elite Fitness or JD Sports?
Sportswear and sporting equipment retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for JD Sports, Elite Fitness. The figures are in the table below the chart.
View monthly share of search table
| Month | Rebel Sport | JD Sports | Stirling Sports | Elite Fitness | Smith's Sports Shoes |
|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 23.3% | 10.4% | 1.6% | 1.2% |
| Nov 2025 | 60.4% | 27.1% | 9.9% | 1.3% | 1.4% |
| Dec 2025 | 62.6% | 23% | 12.6% | 0.94% | 0.95% |
| Jan 2026 | 65.8% | 19.8% | 10.8% | 1.7% | 1.8% |
| Feb 2026 | 63% | 23.2% | 10.4% | 1.6% | 1.8% |
| Mar 2026 | 58.4% | 26.3% | 11.8% | 1.5% | 2.1% |
| Apr 2026 | 67.8% | 20.4% | 9.1% | 1.4% | 1.3% |
| May 2026 | 63.2% | 23.2% | 10.4% | 1.6% | 1.5% |
| Jun 2026 | 58.4% | 26.3% | 11.8% | 1.8% | 1.7% |
| Jul 2026 | 61.8% | 22.7% | 12.4% | 1.5% | 1.5% |
| Aug 2026 | 58.6% | 26.4% | 11.8% | 1.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Elite Fitness and JD Sports comparison changed over the last 12 months?
3 findings
- JD Sports was ahead of Elite Fitness in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Elite Fitness’ estimated Share of Search among sporting goods retailers in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 6.3K to 6.2K.
- Across the 11 months ending August 2026, JD Sports’ estimated Share of Search among sporting goods retailers in New Zealand moved from 23.3% to 26.4%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for New Zealand sporting goods retailers in August 2026?
1 change
In August 2026, JD Sports gained estimated Share of Search among sporting goods retailers in New Zealand, from 22.7% to 26.4%.
How each brand is measured
Brandwave collects information about searches that people make online using Elite Fitness’ and JD Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elite Fitness
11 branded search terms
- elite fitness
- elite fitness gym equipment
- elite fitness locations
- elite fitness near me
- elite fitness nz
- elite fitness online
- elite fitness shoes
- elite fitness store
- elitefitness
- elitefitness co nz
- elitefitness nz
JD Sports
3 branded search terms
- JD Sports
- jd sports sports shoes
- jd sports sportswear
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.