Brandwave

How popular isJD Sports in search?

In August 2026, there were an estimated 90.5K branded searches for JD Sports in New Zealand which held steady over the last 11 months. JD Sports holds 26.4% estimated Share of Search among New Zealand sporting goods retailers and is ranked 2nd of 5 competitors for search popularity.

Share of Search, August 2026
  1. Rebel Sport58.6%
  2. JD Sports26.4%
  3. Stirling Sports11.8%
  4. Elite Fitness1.8%
  5. Smith's Sports Shoes1.4%
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Which sporting goods retailers compete with JD Sports?

JD Sports against sporting goods retailers in New Zealand, by month

Share of Search by month for Rebel Sport, JD Sports, Stirling Sports. The figures are in the table below the chart.

View monthly share of search table
MonthRebel SportJD SportsStirling SportsElite FitnessSmith's Sports Shoes
Oct 202563.4%23.3%10.4%1.6%1.2%
Nov 202560.4%27.1%9.9%1.3%1.4%
Dec 202562.6%23%12.6%0.94%0.95%
Jan 202665.8%19.8%10.8%1.7%1.8%
Feb 202663%23.2%10.4%1.6%1.8%
Mar 202658.4%26.3%11.8%1.5%2.1%
Apr 202667.8%20.4%9.1%1.4%1.3%
May 202663.2%23.2%10.4%1.6%1.5%
Jun 202658.4%26.3%11.8%1.8%1.7%
Jul 202661.8%22.7%12.4%1.5%1.5%
Aug 202658.6%26.4%11.8%1.8%1.4%
Sep 2026—————

  1. 1.Rebel Sport

    58.6%

    Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share -3.2 points.

  2. 2.JD Sports

    26.4%

    Held 2nd. 90.5K estimated branded searches, 0% vs prior month. Share +3.6 points.

  3. 3.Stirling Sports

    11.8%

    Held 3rd. 40.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

  4. 4.Elite Fitness

    1.8%

    Held 4th. 6.2K estimated branded searches, +1.1% vs prior month. Share +0.3 points.

  5. 5.Smith's Sports Shoes

    1.4%

    Held 5th. 4.8K estimated branded searches, -18.4% vs prior month. Share -0.1 points.

Compare search popularity between JD Sports and its closest rivals

How has branded search demand for JD Sports changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for JD Sports in New Zealand held steady at 90.5K.
  • Across the 11 months ending August 2026, JD Sports’ estimated Share of Search among sporting goods retailers in New Zealand increased from 23.3% to 26.4%.
  • Across the 11 months ending August 2026, JD Sports’ estimated Share of Search among sporting goods retailers in New Zealand peaked at 27.1% in November 2025 and was lowest at 19.8% in January 2026.

How did search popularity change for New Zealand sporting goods retailers in August 2026?

  1. In August 2026, JD Sports gained estimated Share of Search among sporting goods retailers in New Zealand, from 22.7% to 26.4%.

  2. In August 2026, Rebel Sport lost estimated Share of Search among sporting goods retailers in New Zealand, from 61.8% to 58.6%.

  3. In August 2026, Stirling Sports lost estimated Share of Search among sporting goods retailers in New Zealand, from 12.4% to 11.8%.

How is JD Sports measured?

Brandwave collects information about searches that people make online using JD Sports’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

3 branded search terms

  • JD Sports
  • jd sports sports shoes
  • jd sports sportswear

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How the Brand Demand Index is measured

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