Brandwave

Industrial Athletic vs JD Sports:Which is more popular?

In September 2026, JD Sports had more branded searches than Industrial Athletic among sporting goods retailers in New Zealand. JD Sports had about 74,000 branded searches, while Industrial Athletic had 720. JD Sports made up 19.6% of all sporting goods retailer searches we track, and Industrial Athletic accounted for 0.19%. When we asked ChatGPT and Google AI Overviews about sporting goods retailers, neither Industrial Athletic nor JD Sports appeared in any of the four answers.

Among sporting goods retailers in New Zealand in September 2026

Who do people search for more?

JD Sports, about 103 searches for every 1 for Industrial Athletic

JD Sports 74K searchesIndustrial Athletic 720 searches

Who does AI mention more?

Both were mentioned in 0 of 4 answers.

Industrial Athletic in 0 of 4JD Sports in 0 of 4

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Top sporting goods retailers in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, neither Industrial Athletic nor JD Sports showed up in any of the four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Rebel Sport1st
  2. Stirling Sports2nd
  3. Hunting & Fishing3rd
  4. JD Sports–
  5. Smith's Sports Shoes–
  6. Elite Fitness–
  7. Industrial Athletic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Rebel Sport4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Stirling Sports3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Hunting & Fishing2 of 4Named in 2 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • JD Sports0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Smith's Sports Shoes0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Elite Fitness0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Industrial Athletic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about sporting goods retailers

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 19, 2026.

Is Industrial Athletic or JD Sports more popular in search?

This chart shows how often people search Google for Industrial Athletic and JD Sports by name. Each line represents a brand's share of searches for all seven sporting goods retailers we track, month by month, from searches in New Zealand.

Industrial Athletic and JD Sports among sporting goods retailers in New Zealand, by month

Share of searches by month for JD Sports, Industrial Athletic. The figures are in the table below the chart.

View monthly share of searches table
MonthRebel SportJD SportsHunting & FishingStirling SportsSmith's Sports ShoesElite FitnessIndustrial Athletic
Oct 202554.9%20.2%13.8%9%0.99%0.98%0.16%
Nov 202551.1%22.9%15.6%8.4%1.1%0.75%0.15%
Dec 202550.8%18.6%19%10.2%0.75%0.5%0.1%
Jan 202653%15.9%19.8%8.7%1.4%0.95%0.19%
Feb 202653%19.5%16.3%8.7%1.4%0.95%0.16%
Mar 202648.1%21.6%18%9.7%1.6%0.86%0.17%
Apr 202656.3%16.9%17.2%7.6%1%0.82%0.13%
May 202653.1%19.5%16.3%8.7%1.2%0.95%0.16%
Jun 202649.7%22.4%15.3%10%1.3%1.1%0.22%
Jul 202652.1%19.2%16%10.5%1.1%0.93%0.15%
Aug 202649.9%22.5%15.3%10%1.1%1.1%0.18%
Sep 202653.1%19.6%16.3%8.7%1.2%0.95%0.19%

How has the Industrial Athletic and JD Sports comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand sporting goods retailers in September 2026?

1 change

  1. In September 2026, JD Sports lost share of searches among sporting goods retailers in New Zealand, from 22.5% to 19.6%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Industrial Athletic’s and JD Sports’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Industrial Athletic

1 branded search term

  • industrial athletic

JD Sports

2 branded search terms

  • JD Sports
  • jd sports sportswear

How the Brand Demand Index is measured

Other head-to-heads among sporting goods retailers

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