Elite Fitness vs Smith's Sports Shoes:Which is more popular by branded search in New Zealand?
In August 2026, Elite Fitness had more branded searches than Smith's Sports Shoes among sporting goods retailers in New Zealand. Elite Fitness was estimated to have 6.2K branded searches compared to Smith's Sports Shoes’ 4.8K, and held a 1.8% Share of Search versus Smith's Sports Shoes’ 1.4%.
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Which is more popular in search, Elite Fitness or Smith's Sports Shoes?
Sportswear and sporting equipment retailers in NZ. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Elite Fitness, Smith's Sports Shoes. The figures are in the table below the chart.
View monthly share of search table
| Month | Rebel Sport | JD Sports | Stirling Sports | Elite Fitness | Smith's Sports Shoes |
|---|---|---|---|---|---|
| Oct 2025 | 63.4% | 23.3% | 10.4% | 1.6% | 1.2% |
| Nov 2025 | 60.4% | 27.1% | 9.9% | 1.3% | 1.4% |
| Dec 2025 | 62.6% | 23% | 12.6% | 0.94% | 0.95% |
| Jan 2026 | 65.8% | 19.8% | 10.8% | 1.7% | 1.8% |
| Feb 2026 | 63% | 23.2% | 10.4% | 1.6% | 1.8% |
| Mar 2026 | 58.4% | 26.3% | 11.8% | 1.5% | 2.1% |
| Apr 2026 | 67.8% | 20.4% | 9.1% | 1.4% | 1.3% |
| May 2026 | 63.2% | 23.2% | 10.4% | 1.6% | 1.5% |
| Jun 2026 | 58.4% | 26.3% | 11.8% | 1.8% | 1.7% |
| Jul 2026 | 61.8% | 22.7% | 12.4% | 1.5% | 1.5% |
| Aug 2026 | 58.6% | 26.4% | 11.8% | 1.8% | 1.4% |
| Sep 2026 | — | — | — | — | — |
How has the Elite Fitness and Smith's Sports Shoes comparison changed over the last 12 months?
3 findings
- The lead changed hands 2 times in the 11 months ending August 2026: Smith's Sports Shoes took it in November 2025, Elite Fitness took it in April 2026.
- Across the 11 months ending August 2026, Elite Fitness’ estimated Share of Search among sporting goods retailers in New Zealand moved from 1.6% to 1.8%, and its estimated monthly branded searches moved from 6.3K to 6.2K.
- Across the 11 months ending August 2026, Smith's Sports Shoes’ estimated Share of Search among sporting goods retailers in New Zealand moved from 1.2% to 1.4%, and its estimated monthly branded searches moved from 4.6K to 4.8K.
How did search popularity change for New Zealand sporting goods retailers in August 2026?
0 changes
Neither Elite Fitness nor Smith's Sports Shoes moved beyond provider rounding among sporting goods retailers in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Elite Fitness’ and Smith's Sports Shoes’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elite Fitness
11 branded search terms
- elite fitness
- elite fitness gym equipment
- elite fitness locations
- elite fitness near me
- elite fitness nz
- elite fitness online
- elite fitness shoes
- elite fitness store
- elitefitness
- elitefitness co nz
- elitefitness nz
Smith's Sports Shoes
6 branded search terms
- smiths sports shoes
- smiths sports shoes near me
- smiths sports shoes nz
- smiths sports shoes online
- smiths sports shoes sale
- smithssportsshoes
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.