Brandwave

How popular isElite Fitness?

In September 2026, people searched for Elite Fitness by name about 3,600 times in New Zealand, an 18.2% decrease from the previous year. These searches made up 55.6% of all New Zealand spin bike brand searches, placing Elite Fitness first out of five brands. When we asked both ChatGPT and Google AI Overviews about spin bike brands, Elite Fitness appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Elite Fitness is the most searched of 5 competitors and the most recommended in AI answers.

  1. Elite FitnessShare of searches 55.6%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. PelotonShare of searches 24.3%Mentioned in 1 of 5 AI answersPlace in AI recommendations –
  3. TechnogymShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. NordicTrackShare of searches 3.6%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  5. LifeSpanShare of searches 0.77%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
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Top spin bike brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Elite Fitness appeared in all five answers. Elite Fitness is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Elite Fitness1st
  2. NordicTrack2nd
  3. LifeSpan3rd
  4. Peloton–
  5. Technogym–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Elite Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • LifeSpan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about spin bike brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which spin bike brands compete with Elite Fitness?

Elite Fitness against spin bike brands in New Zealand, by month

Share of searches by month for Elite Fitness, Peloton, Technogym, NordicTrack. The figures are in the table below the chart.

View monthly share of searches table
MonthElite FitnessPelotonTechnogymNordicTrackLifeSpan
Oct 202555.7%28.7%10.6%4.8%0.13%
Nov 202561.7%23.6%11.4%3.2%0.14%
Dec 202560.4%22%11.4%6%0.17%
Jan 202655.8%25.5%10.5%8.1%0.13%
Feb 202653.9%26.5%12.7%6.7%0.15%
Mar 202653.9%25.1%12.4%8.4%0.15%
Apr 202653%25.9%12.4%8.6%0.12%
May 202653.3%24.8%13.7%8%0.24%
Jun 202657.1%22.9%10.9%9%0.13%
Jul 202657.2%23%11.3%8.3%0.13%
Aug 202658.4%22.6%13.4%5.4%0.13%
Sep 202655.6%24.3%15.8%3.6%0.77%

  1. 1.Elite Fitness

    55.6%

    Held 1st. 3.6K estimated branded searches, -18.2% vs prior month. Share -2.8 points.

  2. 2.Peloton

    24.3%

    Held 2nd. 1.6K estimated branded searches, -7.6% vs prior month. Share +1.7 points.

  3. 3.Technogym

    15.8%

    Held 3rd. 1K estimated branded searches, +0.99% vs prior month. Share +2.4 points.

  4. 4.NordicTrack

    3.6%

    Held 4th. 230 estimated branded searches, -43.9% vs prior month. Share -1.9 points.

  5. 5.LifeSpan

    0.77%

    Held 5th. 50 estimated branded searches, +400% vs prior month. Share +0.6 points.

Compare popularity between Elite Fitness and its closest rivals

Every comparison with Elite Fitness

11 comparisons

How has branded search demand for Elite Fitness changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Elite Fitness in New Zealand fell from 4.4K to 3.6K.
  • Across the 12 months ending September 2026, Elite Fitness’ share of searches among spin bike brands in New Zealand peaked at 61.7% in November 2025 and was lowest at 53% in April 2026.

How did search popularity change for New Zealand spin bike brands in September 2026?

5 changes

  1. In September 2026, Technogym gained share of searches among spin bike brands in New Zealand, from 13.4% to 15.8%.

  2. In September 2026, Peloton gained share of searches among spin bike brands in New Zealand, from 22.6% to 24.3%.

  3. In September 2026, LifeSpan gained share of searches among spin bike brands in New Zealand, from 0.13% to 0.77%.

  4. In September 2026, Elite Fitness lost share of searches among spin bike brands in New Zealand, from 58.4% to 55.6%.

  5. In September 2026, NordicTrack lost share of searches among spin bike brands in New Zealand, from 5.4% to 3.6%.

How are Elite Fitness’ branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Elite Fitness’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • elite fitness
  • elite fitness shoes
  • elitefitness

Do you work for Elite Fitness? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Elite Fitness compete?

Elite Fitness is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
sporting goods retailers6th of 60.95%Show ranking
Home fitness equipment brands1st of 839.3%Show ranking
Spin bike brands1st of 555.6%Shown above
Creator with pink hair and a pink jacket

Is Elite Fitness your brand?

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