Brandwave

Home fitness equipment brands in New Zealand:Which brands are most popular in search?

In August 2026, Concept2 was the most searched among home fitness equipment brands in New Zealand, with an estimated 3.6K branded searches and 43.6% estimated Share of Search within this set.

Share of Search, August 2026
  1. Concept243.6%
  2. Peloton23%
  3. Technogym20.9%
  4. NordicTrack8.7%
  5. Rogue Fitness3.2%
  6. Lifespan Fitness0.61%

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Share of SearchLeaderboard

Compare the treadmill, rower and home gym brands New Zealanders train with. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among home fitness equipment brands in New Zealand, by month

Share of Search by month for Concept2, Peloton, Technogym, NordicTrack, Rogue Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthConcept2PelotonTechnogymNordicTrackRogue FitnessLifespan Fitness
Oct 202526.7%38.1%21.6%9.6%3.4%0.61%
Nov 202531.7%32.4%24.2%7.6%3.6%0.51%
Dec 202536.4%26.8%21.2%11.4%3.5%0.7%
Jan 202635.6%30.2%18.2%12.8%2.9%0.4%
Feb 202636.7%27.9%18.8%12.7%3.3%0.57%
Mar 202634.9%25.7%18.3%15.5%4.9%0.79%
Apr 202630%29.3%18.7%14.1%7.5%0.49%
May 202633.6%25.2%18.9%11.3%10.5%0.45%
Jun 202640.7%20.6%15.5%10.7%12.3%0.32%
Jul 202642.1%21.2%16.9%9.9%9.5%0.44%
Aug 202643.6%23%20.9%8.7%3.2%0.61%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Concept2

    43.6%

    held 1st · 3.6K estimated branded searches · -7.5% vs prior month · +1.5 points

  2. 2.Peloton

    23%

    held 2nd · 1.9K estimated branded searches · -3.1% vs prior month · +1.8 points

  3. 3.Technogym

    20.9%

    held 3rd · 1.7K estimated branded searches · +10.3% vs prior month · +4 points

  4. 4.NordicTrack

    8.7%

    held 4th · 710 estimated branded searches · -22% vs prior month · -1.2 points

  5. 5.Rogue Fitness

    3.2%

    held 5th · 260 estimated branded searches · -70.1% vs prior month · -6.3 points

  6. 6.Lifespan Fitness

    0.61%

    held 6th · 50 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between leading brands

Which brand is most popular in search among home fitness equipment brands in New Zealand?

In August 2026, Concept2 was the most searched among home fitness equipment brands in New Zealand, with an estimated 3.6K branded searches and 43.6% estimated Share of Search within this set. Peloton is in 2nd place, 20.7 percentage points behind at 23% Share of Search.

New Zealand home fitness equipment brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Concept226.7% → 43.6%43.6%Aug 202626.7%Oct 20252nd → 1st
Peloton38.1% → 23%38.1%Oct 202520.6%Jun 20261st → 2nd
Technogym21.6% → 20.9%24.2%Nov 202515.5%Jun 20263rd
NordicTrack9.6% → 8.7%15.5%Mar 20267.6%Nov 20254th
Rogue Fitness3.4% → 3.2%12.3%Jun 20262.9%Jan 20265th
Lifespan Fitness0.61%0.79%Mar 20260.32%Jun 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Concept2’s estimated Share of Search among home fitness equipment brands in New Zealand increased from 26.7% to 43.6%.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 38.1% to 23%.
  • Across the 11 months ending August 2026, Technogym’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 21.6% to 20.9%.
  • Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand decreased from 9.6% to 8.7%.
  • Across the 11 months ending August 2026, Peloton’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 38.1% in October 2025 and was lowest at 20.6% in June 2026.
  • Across the 11 months ending August 2026, Technogym’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 24.2% in November 2025 and was lowest at 15.5% in June 2026.
  • Across the 11 months ending August 2026, NordicTrack’s estimated Share of Search among home fitness equipment brands in New Zealand peaked at 15.5% in March 2026 and was lowest at 7.6% in November 2025.
  • Across the 11 months ending August 2026, Rogue Fitness’ estimated Share of Search among home fitness equipment brands in New Zealand peaked at 12.3% in June 2026 and was lowest at 2.9% in January 2026.
  • Across the 11 months ending August 2026, Concept2 rose from 2nd to 1st among home fitness equipment brands in New Zealand.
  • Across the 11 months ending August 2026, Peloton fell from 1st to 2nd among home fitness equipment brands in New Zealand.
  • Across the 11 months ending August 2026, Rogue Fitness and Lifespan Fitness held steady: their estimated Share of Search among home fitness equipment brands in New Zealand each moved less than 0.5 percentage points.

How did search popularity change for New Zealand home fitness equipment brands in August 2026?

  1. In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%.

  2. In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%.

  3. In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%.

  4. In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%.

  5. In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%.

  6. Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

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