Elite Fitness vs NordicTrack:Which is more popular?
In September 2026, Elite Fitness had more branded searches than NordicTrack among spin bike brands in New Zealand. Elite Fitness had about 3,600 branded searches, while NordicTrack had 230. Elite Fitness made up 55.6% of all spin bike brand searches we track, and NordicTrack accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about spin bike brands, Elite Fitness appeared in all five answers and NordicTrack in three. Elite Fitness was mentioned before NordicTrack in three out of four answers.
Who do people search for more?
Elite Fitness, about 16 searches for every 1 for NordicTrack
Who does AI mention more?
Elite Fitness, mentioned in every answer we collected
Who does AI recommend more?
Elite Fitness, named ahead of NordicTrack in 3 of 4 answers
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Top spin bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Elite Fitness appeared in all five answers. NordicTrack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Elite Fitness was listed before NordicTrack in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Elite Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LifeSpan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spin bike brands
5 answers
Asked ChatGPT
“Which spin bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spin bike brands in New Zealand?”
Asked ChatGPT
“What's the best spin bike brand in New Zealand for home workouts?”
Searched Google, AI Overview
“exercise bike nz”
Searched Google, AI Overview
“indoor cycling bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Elite Fitness or NordicTrack more popular in search?
This chart shows how often people search Google for Elite Fitness and NordicTrack by name. Each line represents a brand's share of searches for all five spin bike brands we track, month by month, from searches in New Zealand.
Share of searches by month for Elite Fitness, NordicTrack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elite Fitness | Peloton | Technogym | NordicTrack | LifeSpan |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 28.7% | 10.6% | 4.8% | 0.13% |
| Nov 2025 | 61.7% | 23.6% | 11.4% | 3.2% | 0.14% |
| Dec 2025 | 60.4% | 22% | 11.4% | 6% | 0.17% |
| Jan 2026 | 55.8% | 25.5% | 10.5% | 8.1% | 0.13% |
| Feb 2026 | 53.9% | 26.5% | 12.7% | 6.7% | 0.15% |
| Mar 2026 | 53.9% | 25.1% | 12.4% | 8.4% | 0.15% |
| Apr 2026 | 53% | 25.9% | 12.4% | 8.6% | 0.12% |
| May 2026 | 53.3% | 24.8% | 13.7% | 8% | 0.24% |
| Jun 2026 | 57.1% | 22.9% | 10.9% | 9% | 0.13% |
| Jul 2026 | 57.2% | 23% | 11.3% | 8.3% | 0.13% |
| Aug 2026 | 58.4% | 22.6% | 13.4% | 5.4% | 0.13% |
| Sep 2026 | 55.6% | 24.3% | 15.8% | 3.6% | 0.77% |
How has the Elite Fitness and NordicTrack comparison changed over the last 12 months?
3 findings
- Elite Fitness was ahead of NordicTrack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Elite Fitness’ share of searches among spin bike brands in New Zealand moved from 55.7% to 55.6%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among spin bike brands in New Zealand moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 380 to 230.
How did search popularity change for New Zealand spin bike brands in September 2026?
2 changes
In September 2026, Elite Fitness lost share of searches among spin bike brands in New Zealand, from 58.4% to 55.6%.
In September 2026, NordicTrack lost share of searches among spin bike brands in New Zealand, from 5.4% to 3.6%.
How are branded searches counted?
6 search terms
Brandwave collects information about searches that people make online using Elite Fitness’ and NordicTrack’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Elite Fitness
2 branded search terms
- elite fitness
- elitefitness
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack 2450
- nordictrack commercial 1750
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