Peloton vs Technogym:Which is more popular?
In September 2026, Peloton had more branded searches than Technogym among spin bike brands in New Zealand. Peloton had about 1,570 branded searches, while Technogym had 1,020. Peloton made up 24.3% of all spin bike brand searches we track, and Technogym accounted for 15.8%. When we asked ChatGPT and Google AI Overviews about spin bike brands, Peloton appeared in one of the five answers and Technogym in none.
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Top spin bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Peloton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. Technogym did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Elite Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LifeSpan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spin bike brands
5 answers
Asked ChatGPT
“Which spin bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spin bike brands in New Zealand?”
Asked ChatGPT
“What's the best spin bike brand in New Zealand for home workouts?”
Searched Google, AI Overview
“exercise bike nz”
Searched Google, AI Overview
“indoor cycling bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Peloton or Technogym more popular in search?
This chart shows how often people search Google for Peloton and Technogym by name. Each line represents a brand's share of searches for all five spin bike brands we track, month by month, from searches in New Zealand.
Share of searches by month for Peloton, Technogym. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elite Fitness | Peloton | Technogym | NordicTrack | LifeSpan |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 28.7% | 10.6% | 4.8% | 0.13% |
| Nov 2025 | 61.7% | 23.6% | 11.4% | 3.2% | 0.14% |
| Dec 2025 | 60.4% | 22% | 11.4% | 6% | 0.17% |
| Jan 2026 | 55.8% | 25.5% | 10.5% | 8.1% | 0.13% |
| Feb 2026 | 53.9% | 26.5% | 12.7% | 6.7% | 0.15% |
| Mar 2026 | 53.9% | 25.1% | 12.4% | 8.4% | 0.15% |
| Apr 2026 | 53% | 25.9% | 12.4% | 8.6% | 0.12% |
| May 2026 | 53.3% | 24.8% | 13.7% | 8% | 0.24% |
| Jun 2026 | 57.1% | 22.9% | 10.9% | 9% | 0.13% |
| Jul 2026 | 57.2% | 23% | 11.3% | 8.3% | 0.13% |
| Aug 2026 | 58.4% | 22.6% | 13.4% | 5.4% | 0.13% |
| Sep 2026 | 55.6% | 24.3% | 15.8% | 3.6% | 0.77% |
How has the Peloton and Technogym comparison changed over the last 12 months?
3 findings
- Peloton was ahead of Technogym in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Peloton’s share of searches among spin bike brands in New Zealand moved from 28.7% to 24.3%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
- Across the 12 months ending September 2026, Technogym’s share of searches among spin bike brands in New Zealand moved from 10.6% to 15.8%, and its estimated monthly branded searches moved from 840 to 1K.
How did search popularity change for New Zealand spin bike brands in September 2026?
2 changes
In September 2026, Technogym gained share of searches among spin bike brands in New Zealand, from 13.4% to 15.8%.
In September 2026, Peloton gained share of searches among spin bike brands in New Zealand, from 22.6% to 24.3%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using Peloton’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among spin bike brands
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