NordicTrack vs Peloton:Which is more popular?
In September 2026, Peloton had more branded searches than NordicTrack among spin bike brands in New Zealand. Peloton had about 1,570 branded searches, while NordicTrack had 230. Peloton made up 24.3% of all spin bike brand searches we track, and NordicTrack accounted for 3.6%. When we asked ChatGPT and Google AI Overviews about spin bike brands, NordicTrack appeared in three of the five answers and Peloton in one. NordicTrack was mentioned before Peloton in every answer that named either.
Who do people search for more?
Peloton, about 7 searches for every 1 for NordicTrack
Who does AI mention more?
NordicTrack, mentioned in 3 of 5 answers, Peloton in 1
Who does AI recommend more?
NordicTrack, named ahead of Peloton in 3 of 3 answers
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Top spin bike brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, NordicTrack was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Peloton was mentioned in one out of five: not in any of the three ChatGPT answers, but in one of the two Google AI Overviews. NordicTrack was listed before Peloton in every answer that named either.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Elite Fitness5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers- NordicTrack3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
LifeSpan2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers- Peloton1 of 5Named in 0 of 3 ChatGPT answersNamed in 1 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about spin bike brands
5 answers
Asked ChatGPT
“Which spin bike brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best spin bike brands in New Zealand?”
Asked ChatGPT
“What's the best spin bike brand in New Zealand for home workouts?”
Searched Google, AI Overview
“exercise bike nz”
Searched Google, AI Overview
“indoor cycling bike”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is NordicTrack or Peloton more popular in search?
This chart shows how often people search Google for NordicTrack and Peloton by name. Each line represents a brand's share of searches for all five spin bike brands we track, month by month, from searches in New Zealand.
Share of searches by month for Peloton, NordicTrack. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elite Fitness | Peloton | Technogym | NordicTrack | LifeSpan |
|---|---|---|---|---|---|
| Oct 2025 | 55.7% | 28.7% | 10.6% | 4.8% | 0.13% |
| Nov 2025 | 61.7% | 23.6% | 11.4% | 3.2% | 0.14% |
| Dec 2025 | 60.4% | 22% | 11.4% | 6% | 0.17% |
| Jan 2026 | 55.8% | 25.5% | 10.5% | 8.1% | 0.13% |
| Feb 2026 | 53.9% | 26.5% | 12.7% | 6.7% | 0.15% |
| Mar 2026 | 53.9% | 25.1% | 12.4% | 8.4% | 0.15% |
| Apr 2026 | 53% | 25.9% | 12.4% | 8.6% | 0.12% |
| May 2026 | 53.3% | 24.8% | 13.7% | 8% | 0.24% |
| Jun 2026 | 57.1% | 22.9% | 10.9% | 9% | 0.13% |
| Jul 2026 | 57.2% | 23% | 11.3% | 8.3% | 0.13% |
| Aug 2026 | 58.4% | 22.6% | 13.4% | 5.4% | 0.13% |
| Sep 2026 | 55.6% | 24.3% | 15.8% | 3.6% | 0.77% |
How has the NordicTrack and Peloton comparison changed over the last 12 months?
3 findings
- Peloton was ahead of NordicTrack in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, NordicTrack’s share of searches among spin bike brands in New Zealand moved from 4.8% to 3.6%, and its estimated monthly branded searches moved from 380 to 230.
- Across the 12 months ending September 2026, Peloton’s share of searches among spin bike brands in New Zealand moved from 28.7% to 24.3%, and its estimated monthly branded searches moved from 2.3K to 1.6K.
How did search popularity change for New Zealand spin bike brands in September 2026?
2 changes
In September 2026, Peloton gained share of searches among spin bike brands in New Zealand, from 22.6% to 24.3%.
In September 2026, NordicTrack lost share of searches among spin bike brands in New Zealand, from 5.4% to 3.6%.
How are branded searches counted?
8 search terms
Brandwave collects information about searches that people make online using NordicTrack’s and Peloton’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
NordicTrack
4 branded search terms
- nordictrack
- nordictrack 1750
- nordictrack 2450
- nordictrack commercial 1750
Peloton
4 branded search terms
- peloton
- peloton bike
- peloton spin bike
- peloton treadmill
Other head-to-heads among spin bike brands
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