Concept2 vs Elite Fitness:Which is more popular?
In September 2026, Elite Fitness had more branded searches than Concept2 among home fitness equipment brands in New Zealand. Elite Fitness had about 3,600 branded searches, while Concept2 had 1,330. Elite Fitness made up 39.3% of all home fitness equipment brand searches we track, and Concept2 accounted for 14.5%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Concept2 and Elite Fitness each appeared in three of the five answers. Concept2 was mentioned before Elite Fitness in three out of four answers.
Who do people search for more?
Elite Fitness, about 3 searches for every 1 for Concept2
Who does AI mention more?
Both were mentioned in 3 of 5 answers.
Who does AI recommend more?
Concept2, named ahead of Elite Fitness in 3 of 4 answers
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Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Concept2 and Elite Fitness were each mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Concept2 was listed before Elite Fitness in three out of four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Industrial Athletic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Elite Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
LifeSpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home fitness equipment brands in New Zealand?”
Asked ChatGPT
“What's the best home fitness equipment brand in New Zealand for a home gym?”
Searched Google, AI Overview
“best home fitness equipment”
Searched Google, AI Overview
“home gym equipment nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Concept2 or Elite Fitness more popular in search?
This chart shows how often people search Google for Concept2 and Elite Fitness by name. Each line represents a brand's share of searches for all eight home fitness equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Elite Fitness, Concept2. The figures are in the table below the chart.
View monthly share of searches table
| Month | Elite Fitness | Peloton | Concept2 | Technogym | Industrial Athletic | NordicTrack | Rogue Fitness | LifeSpan |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 42.6% | 22.1% | 11.4% | 9.9% | 7% | 5.2% | 1.5% | 0.29% |
| Nov 2025 | 44.6% | 17.6% | 12.9% | 10.3% | 8.9% | 4.1% | 1.3% | 0.3% |
| Dec 2025 | 41.8% | 15.7% | 16% | 10.1% | 8.4% | 6.5% | 1.2% | 0.35% |
| Jan 2026 | 40% | 18.7% | 14.5% | 9.5% | 8% | 7.9% | 1.2% | 0.27% |
| Feb 2026 | 38.3% | 19.4% | 14.6% | 10.6% | 6.3% | 8.6% | 1.8% | 0.43% |
| Mar 2026 | 36.4% | 17.8% | 14% | 10.4% | 7.3% | 11% | 2.6% | 0.51% |
| Apr 2026 | 39.1% | 19.4% | 12% | 11.1% | 6.4% | 9.3% | 2.4% | 0.36% |
| May 2026 | 38.8% | 18.4% | 12.1% | 11.9% | 6.3% | 8.4% | 3.7% | 0.35% |
| Jun 2026 | 37.9% | 15.5% | 15.5% | 9.6% | 7.6% | 8% | 5.6% | 0.26% |
| Jul 2026 | 38.6% | 15.9% | 15.8% | 10.6% | 6.3% | 7.6% | 4.8% | 0.35% |
| Aug 2026 | 40.5% | 16% | 16.4% | 12.5% | 6.6% | 6% | 1.7% | 0.28% |
| Sep 2026 | 39.3% | 17.3% | 14.5% | 13.4% | 7.9% | 4.3% | 1.9% | 1.5% |
How has the Concept2 and Elite Fitness comparison changed over the last 12 months?
3 findings
- Elite Fitness was ahead of Concept2 in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Concept2’s share of searches among home fitness equipment brands in New Zealand moved from 11.4% to 14.5%, and its estimated monthly branded searches moved from 1.2K to 1.3K.
- Across the 12 months ending September 2026, Elite Fitness’ share of searches among home fitness equipment brands in New Zealand moved from 42.6% to 39.3%, and its estimated monthly branded searches moved from 4.4K to 3.6K.
How did search popularity change for New Zealand home fitness equipment brands in September 2026?
3 changes
In September 2026, Peloton overtook Concept2 to rank 2nd among home fitness equipment brands in New Zealand, with 17.3% of the searches.
In September 2026, Concept2 lost share of searches among home fitness equipment brands in New Zealand, from 16.4% to 14.5%.
In September 2026, Elite Fitness lost share of searches among home fitness equipment brands in New Zealand, from 40.5% to 39.3%.
How are branded searches counted?
9 search terms
Brandwave collects information about searches that people make online using Concept2’s and Elite Fitness’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Concept2
7 branded search terms
- concept 2 rower
- concept2
- concept2 bikeerg
- concept2 exercise bike
- concept2 rower
- concept2 rowerg
- concept2 treadmill
Elite Fitness
2 branded search terms
- elite fitness
- elitefitness
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