Brandwave

How popular isConcept2 in search?

In August 2026, there were an estimated 3.6K branded searches for Concept2 in New Zealand which is up 104% over the last 11 months. Concept2 holds 43.6% estimated Share of Search among New Zealand home fitness equipment brands and is ranked 1st of 6 competitors for search popularity.

Share of Search, August 2026
  1. Concept243.6%
  2. Peloton23%
  3. Technogym20.9%
  4. NordicTrack8.7%
  5. Rogue Fitness3.2%
  6. Lifespan Fitness0.61%
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Which home fitness equipment brands compete with Concept2?

Concept2 against home fitness equipment brands in New Zealand, by month

Share of Search by month for Concept2, Peloton, Technogym, NordicTrack, Rogue Fitness. The figures are in the table below the chart.

View monthly share of search table
MonthConcept2PelotonTechnogymNordicTrackRogue FitnessLifespan Fitness
Oct 202526.7%38.1%21.6%9.6%3.4%0.61%
Nov 202531.7%32.4%24.2%7.6%3.6%0.51%
Dec 202536.4%26.8%21.2%11.4%3.5%0.7%
Jan 202635.6%30.2%18.2%12.8%2.9%0.4%
Feb 202636.7%27.9%18.8%12.7%3.3%0.57%
Mar 202634.9%25.7%18.3%15.5%4.9%0.79%
Apr 202630%29.3%18.7%14.1%7.5%0.49%
May 202633.6%25.2%18.9%11.3%10.5%0.45%
Jun 202640.7%20.6%15.5%10.7%12.3%0.32%
Jul 202642.1%21.2%16.9%9.9%9.5%0.44%
Aug 202643.6%23%20.9%8.7%3.2%0.61%
Sep 2026——————

  1. 1.Concept2

    43.6%

    held 1st · 3.6K estimated branded searches · -7.5% vs prior month · +1.5 points

  2. 2.Peloton

    23%

    held 2nd · 1.9K estimated branded searches · -3.1% vs prior month · +1.8 points

  3. 3.Technogym

    20.9%

    held 3rd · 1.7K estimated branded searches · +10.3% vs prior month · +4 points

  4. 4.NordicTrack

    8.7%

    held 4th · 710 estimated branded searches · -22% vs prior month · -1.2 points

  5. 5.Rogue Fitness

    3.2%

    held 5th · 260 estimated branded searches · -70.1% vs prior month · -6.3 points

  6. 6.Lifespan Fitness

    0.61%

    held 6th · 50 estimated branded searches · +25% vs prior month · +0.2 points

Compare search popularity between Concept2 and its closest rivals

How has branded search demand for Concept2 changed in New Zealand over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Concept2 in New Zealand rose from 1.8K to 3.6K.
  • Across the 11 months ending August 2026, Concept2’s estimated Share of Search among home fitness equipment brands in New Zealand increased from 26.7% to 43.6%.
  • Across the 11 months ending August 2026, Concept2 rose from 2nd to 1st among home fitness equipment brands in New Zealand.

How did search popularity change for New Zealand home fitness equipment brands in August 2026?

  1. In August 2026, Technogym gained estimated Share of Search among home fitness equipment brands in New Zealand, from 16.9% to 20.9%.

  2. In August 2026, Peloton gained estimated Share of Search among home fitness equipment brands in New Zealand, from 21.2% to 23%.

  3. In August 2026, Concept2 gained estimated Share of Search among home fitness equipment brands in New Zealand, from 42.1% to 43.6%.

  4. In August 2026, Rogue Fitness lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.5% to 3.2%.

  5. In August 2026, NordicTrack lost estimated Share of Search among home fitness equipment brands in New Zealand, from 9.9% to 8.7%.

  6. Estimated monthly branded searches for Lifespan Fitness in New Zealand rose 25% over 11 measured months, from 40 to 50 in August 2026.

How is Concept2 measured?

Brandwave collects information about searches that people make online using Concept2’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

17 branded search terms

  • concept 2 rower
  • concept 2 rower erg
  • concept 2 rower for sale
  • concept2
  • concept2 bikeerg
  • concept2 com
  • concept2 exercise bike
  • concept2 model d indoor rowing machine with pm5 display
  • concept2 new zealand
  • concept2 nz
  • concept2 online
  • concept2 rower
  • concept2 rowerg
  • concept2 rowerg rowing machine
  • concept2 skierg 2
  • concept2 skierg with pm5
  • concept2 treadmill

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How the Brand Demand Index is measured

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