Brandwave

Elite Fitness vs Industrial Athletic:Which is more popular?

In September 2026, Elite Fitness had more branded searches than Industrial Athletic among home fitness equipment brands in New Zealand. Elite Fitness had about 3,600 branded searches, while Industrial Athletic had 720. Elite Fitness made up 39.3% of all home fitness equipment brand searches we track, and Industrial Athletic accounted for 7.9%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Industrial Athletic appeared in four of the five answers and Elite Fitness in three. Industrial Athletic was mentioned before Elite Fitness in three out of four answers.

Among home fitness equipment brands in New Zealand in September 2026

Who do people search for more?

Elite Fitness, about 5 searches for every 1 for Industrial Athletic

Elite Fitness 3.6K searchesIndustrial Athletic 720 searches

Who does AI mention more?

Industrial Athletic, mentioned in 4 of 5 answers, Elite Fitness in 3

Industrial Athletic in 4 of 5Elite Fitness in 3 of 5

Who does AI recommend more?

Industrial Athletic, named ahead of Elite Fitness in 3 of 4 answers

Industrial Athletic first in 3Elite Fitness first in 1

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Top home fitness equipment brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Industrial Athletic was mentioned in four out of five: in all three ChatGPT answers and in one of the two Google AI Overviews. Elite Fitness was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Industrial Athletic was listed before Elite Fitness in three out of four answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Industrial Athletic1st
  2. Concept22nd
  3. Elite Fitness3rd
  4. LifeSpan4th
  5. NordicTrack5th
  6. Peloton–
  7. Technogym–
  8. Rogue Fitness–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Industrial Athletic4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Elite Fitness3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • LifeSpan1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about home fitness equipment brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Elite Fitness or Industrial Athletic more popular in search?

This chart shows how often people search Google for Elite Fitness and Industrial Athletic by name. Each line represents a brand's share of searches for all eight home fitness equipment brands we track, month by month, from searches in New Zealand.

Elite Fitness and Industrial Athletic among home fitness equipment brands in New Zealand, by month

Share of searches by month for Elite Fitness, Industrial Athletic. The figures are in the table below the chart.

View monthly share of searches table
MonthElite FitnessPelotonConcept2TechnogymIndustrial AthleticNordicTrackRogue FitnessLifeSpan
Oct 202542.6%22.1%11.4%9.9%7%5.2%1.5%0.29%
Nov 202544.6%17.6%12.9%10.3%8.9%4.1%1.3%0.3%
Dec 202541.8%15.7%16%10.1%8.4%6.5%1.2%0.35%
Jan 202640%18.7%14.5%9.5%8%7.9%1.2%0.27%
Feb 202638.3%19.4%14.6%10.6%6.3%8.6%1.8%0.43%
Mar 202636.4%17.8%14%10.4%7.3%11%2.6%0.51%
Apr 202639.1%19.4%12%11.1%6.4%9.3%2.4%0.36%
May 202638.8%18.4%12.1%11.9%6.3%8.4%3.7%0.35%
Jun 202637.9%15.5%15.5%9.6%7.6%8%5.6%0.26%
Jul 202638.6%15.9%15.8%10.6%6.3%7.6%4.8%0.35%
Aug 202640.5%16%16.4%12.5%6.6%6%1.7%0.28%
Sep 202639.3%17.3%14.5%13.4%7.9%4.3%1.9%1.5%

How has the Elite Fitness and Industrial Athletic comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand home fitness equipment brands in September 2026?

2 changes

  1. In September 2026, Industrial Athletic gained share of searches among home fitness equipment brands in New Zealand, from 6.6% to 7.9%.

  2. In September 2026, Elite Fitness lost share of searches among home fitness equipment brands in New Zealand, from 40.5% to 39.3%.

How are branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Elite Fitness’ and Industrial Athletic’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Elite Fitness

2 branded search terms

  • elite fitness
  • elitefitness

Industrial Athletic

1 branded search term

  • industrial athletic

How the Brand Demand Index is measured

Other head-to-heads among home fitness equipment brands

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