Concept2 vs Technogym:Which is more popular in New Zealand?
In October 2026, Concept2 had more branded searches than Technogym among home fitness equipment brands in New Zealand. Concept2 had about 1,580 branded searches, while Technogym had 990. Concept2 made up 24.4% of all home fitness equipment brand searches we track, and Technogym accounted for 15.3%. When we asked ChatGPT and Google AI Overviews about home fitness equipment brands, Concept2 appeared in three of the five answers and Technogym in none.
Who do people search for more?
Concept2, about 60% more searches than Technogym
Who does AI mention more?
Concept2, mentioned in 3 of 5 answers, Technogym in 0
Who does AI recommend more?
Concept2, the only one of the two named
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Top home fitness equipment brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Concept2 was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Technogym did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Concept23 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
NordicTrack1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Lifespan Fitness1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
StairMaster0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Technogym0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
Rogue Fitness0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about home fitness equipment brands
5 answers
Asked ChatGPT
“Which home fitness equipment brand should I buy in New Zealand?”
Asked ChatGPT
“What are the best home fitness equipment brands in New Zealand?”
Asked ChatGPT
“What's the best home fitness equipment brand in New Zealand for a home gym?”
Searched Google, AI Overview
“best home fitness equipment”
Searched Google, AI Overview
“home gym equipment nz”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.
Is Concept2 or Technogym more popular in search?
This chart shows how often people search Google for Concept2 and Technogym by name. Each line represents a brand's share of searches for all seven home fitness equipment brands we track, month by month, from searches in New Zealand.
Share of searches by month for Concept2, Technogym. The figures are in the table below the chart.
View monthly share of searches table
| Month | StairMaster | Concept2 | Peloton | Technogym | NordicTrack | Rogue Fitness | Lifespan Fitness |
|---|---|---|---|---|---|---|---|
| Nov 2025 | 22.4% | 21.9% | 29.9% | 15.3% | 7.7% | 2.2% | 0.52% |
| Dec 2025 | 19% | 26.2% | 25.6% | 16.5% | 10.2% | 1.9% | 0.57% |
| Jan 2026 | 22.2% | 22.1% | 28.6% | 13.2% | 11.8% | 1.8% | 0.42% |
| Feb 2026 | 20.7% | 21.8% | 29.1% | 14.3% | 10.7% | 2.7% | 0.64% |
| Mar 2026 | 19.3% | 20.7% | 26.2% | 13.4% | 15.8% | 3.9% | 0.74% |
| Apr 2026 | 18.2% | 18.9% | 30.5% | 15.7% | 12.3% | 3.8% | 0.56% |
| May 2026 | 18.3% | 19.2% | 29.4% | 17.1% | 9.6% | 5.9% | 0.56% |
| Jun 2026 | 18.1% | 25.1% | 25.1% | 14.2% | 7.9% | 9.1% | 0.42% |
| Jul 2026 | 18.4% | 25.4% | 25.6% | 15.3% | 7.1% | 7.8% | 0.56% |
| Aug 2026 | 22.7% | 25.2% | 24.6% | 17% | 7.4% | 2.7% | 0.42% |
| Sep 2026 | 25.5% | 21.2% | 25.4% | 17.1% | 5.9% | 2.7% | 2.2% |
| Oct 2026 | 29.3% | 24.4% | 20.4% | 15.3% | 7.3% | 2% | 1.4% |
How has branded search for Concept2 and Technogym changed in New Zealand over the last 12 months?
3 findings
- Concept2 was ahead of Technogym in every measured month of the 12 months ending October 2026.
- Across the 12 months ending October 2026, Concept2’s share of searches among home fitness equipment brands in New Zealand moved from 21.9% to 24.4%, and its estimated monthly branded searches moved from 1.3K to 1.6K.
- Across the 12 months ending October 2026, Technogym’s share of searches among home fitness equipment brands in New Zealand held steady at 15.3%, and its estimated monthly branded searches moved from 890 to 990.
How did search popularity change for New Zealand home fitness equipment brands in October 2026?
2 changes
In October 2026, Concept2 overtook Peloton to rank 2nd among home fitness equipment brands in New Zealand, with 24.4% of the searches.
In October 2026, Technogym lost share of searches among home fitness equipment brands in New Zealand, from 17.1% to 15.3%.
How are Concept2’s and Technogym’s branded searches counted?
16 search terms
Brandwave collects information about searches that people make online using Concept2’s and Technogym’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Concept2
7 branded search terms
- concept 2 rower
- concept2
- concept2 bikeerg
- concept2 exercise bike
- concept2 rower
- concept2 rowerg
- concept2 treadmill
Technogym
9 branded search terms
- technogym
- technogym bikes
- technogym equipment
- technogym exercise bike
- technogym gym equipment
- technogym home gym
- technogym myrun treadmill
- technogym rower
- technogym treadmill
Other head-to-heads among home fitness equipment brands
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