Brandwave

How popular isNike Training Club?

In September 2026, people searched for Nike Training Club by name about 90 times in New Zealand, a 57.1% decrease from the previous year. These searches made up 0.26% of all New Zealand fitness app searches, placing Nike Training Club ninth out of nine apps. When we asked both ChatGPT and Google AI Overviews about fitness apps, Nike Training Club appeared in three of the five answers and was the second most recommended of the nine.

Search and AI answers in September 2026

Nike Training Club is the ninth most searched of 9 competitors and the second most recommended in AI answers.

  1. Les MillsShare of searches 55.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. StravaShare of searches 26.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 1st
  3. MyFitnessPalShare of searches 8.5%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  4. PelotonShare of searches 4.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. Nike Training ClubShare of searches 0.26%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd

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Top fitness apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike Training Club was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Nike Training Club is the second most recommended of the nine.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strava1st
  2. Nike Training Club2nd
  3. Hevy3rd
  4. MyFitnessPal4th
  5. Cronometer5th
  6. Les Mills–
  7. Peloton–
  8. Sweat–
  9. Centr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Strava4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyFitnessPal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Training Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cronometer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Which fitness apps compete with Nike Training Club?

Nike Training Club against fitness apps in New Zealand, by month

Share of searches by month for Les Mills, Strava, MyFitnessPal, Peloton, Cronometer, Nike Training Club. The figures are in the table below the chart.

View monthly share of searches table
MonthLes MillsStravaMyFitnessPalPelotonCronometerHevySweatCentrNike Training Club
Oct 202560%19.9%11.6%4.4%2.5%0.24%0.45%0.49%0.45%
Nov 202559.1%23.6%9.2%3.5%2.6%0.28%0.71%0.51%0.43%
Dec 202557%28.1%7.3%3.3%2.5%0.33%0.58%0.48%0.42%
Jan 202655.8%23.9%10.8%3.4%3%0.42%1.9%0.44%0.42%
Feb 202655.7%27.6%8.6%3.3%2.8%0.41%0.91%0.48%0.21%
Mar 202656.8%27.9%7.2%3.4%2.7%0.34%0.86%0.49%0.27%
Apr 202659.6%23.9%7.3%4.5%2.9%0.43%0.66%0.43%0.28%
May 202661.4%23%7%4.1%2.7%0.51%0.44%0.58%0.22%
Jun 202667.4%19.9%6.1%3%2.2%0.44%0.44%0.42%0.19%
Jul 202657.9%23.4%8.8%4.2%3.5%0.64%0.57%0.6%0.27%
Aug 202654.5%27%8.3%4%4.1%0.6%0.54%0.69%0.2%
Sep 202655.4%26.7%8.5%4.1%3.3%0.61%0.53%0.5%0.26%
  1. 1.Les Mills

    55.4%

    Held 1st. 18.9K estimated branded searches, -0.68% vs prior month. Share +0.9 points.

  2. 2.Strava

    26.7%

    Held 2nd. 9.1K estimated branded searches, -3.5% vs prior month. Share -0.3 points.

  3. Held 3rd. 2.9K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Peloton

    4.1%

    Moved from 5th to 4th. 1.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. Moved from 4th to 5th. 1.1K estimated branded searches, -20.8% vs prior month. Share -0.8 points.

  6. 6.Hevy

    0.61%

    Moved from 7th to 6th. 210 estimated branded searches, 0% vs prior month. Share 0 points.

  7. 7.Sweat

    0.53%

    Moved from 8th to 7th. 180 estimated branded searches, -5.3% vs prior month. Share 0 points.

  8. 8.Centr

    0.5%

    Moved from 6th to 8th. 170 estimated branded searches, -29.2% vs prior month. Share -0.2 points.

  9. Held 9th. 90 estimated branded searches, +28.6% vs prior month. Share +0.1 points.

Compare popularity between Nike Training Club and its closest rivals

Every comparison with Nike Training Club

8 comparisons

How has branded search demand for Nike Training Club changed in New Zealand over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Nike Training Club in New Zealand fell from 210 to 90.
  • Across the 12 months ending September 2026, Nike Training Club fell from 7th to 9th among fitness apps in New Zealand.

How did search popularity change for New Zealand fitness apps in September 2026?

6 changes
  1. In September 2026, Les Mills gained share of searches among fitness apps in New Zealand, from 54.5% to 55.4%.

  2. In September 2026, Cronometer lost share of searches among fitness apps in New Zealand, from 4.1% to 3.3%.

  3. In September 2026, Hevy rose from 7th to 6th among fitness apps in New Zealand.

  4. In September 2026, Peloton rose from 5th to 4th among fitness apps in New Zealand.

  5. In September 2026, Sweat rose from 8th to 7th among fitness apps in New Zealand.

  6. In September 2026, Centr fell from 6th to 8th among fitness apps in New Zealand.

How are Nike Training Club’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Nike Training Club’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • nike training club

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How the Brand Demand Index is measured

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Is Nike Training Club your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.