Brandwave

Les Mills vs Nike Training Club:Which is more popular?

In September 2026, Les Mills had more branded searches than Nike Training Club among fitness apps in New Zealand. Les Mills had about 18,900 branded searches, while Nike Training Club had 90. Les Mills made up 55.4% of all fitness app searches we track, and Nike Training Club accounted for 0.26%. When we asked ChatGPT and Google AI Overviews about fitness apps, Nike Training Club appeared in three of the five answers and Les Mills in none.

Among fitness apps in New Zealand in September 2026

Who do people search for more?

Les Mills, about 210 searches for every 1 for Nike Training Club

Les Mills 18.9K searchesNike Training Club 90 searches

Who does AI mention more?

Nike Training Club, mentioned in 3 of 5 answers, Les Mills in 0

Nike Training Club in 3 of 5Les Mills in 0 of 5

Who does AI recommend more?

Nike Training Club, the only one of the two named

Nike Training Club first in 3Les Mills never named

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Top fitness apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Nike Training Club was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Les Mills did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strava1st
  2. Nike Training Club2nd
  3. Hevy3rd
  4. MyFitnessPal4th
  5. Cronometer5th
  6. Les Mills–
  7. Peloton–
  8. Sweat–
  9. Centr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Strava4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyFitnessPal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Training Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cronometer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Les Mills or Nike Training Club more popular in search?

This chart shows how often people search Google for Les Mills and Nike Training Club by name. Each line represents a brand's share of searches for all nine fitness apps we track, month by month, from searches in New Zealand.

Les Mills and Nike Training Club among fitness apps in New Zealand, by month

Share of searches by month for Les Mills, Nike Training Club. The figures are in the table below the chart.

View monthly share of searches table
MonthLes MillsStravaMyFitnessPalPelotonCronometerHevySweatCentrNike Training Club
Oct 202560%19.9%11.6%4.4%2.5%0.24%0.45%0.49%0.45%
Nov 202559.1%23.6%9.2%3.5%2.6%0.28%0.71%0.51%0.43%
Dec 202557%28.1%7.3%3.3%2.5%0.33%0.58%0.48%0.42%
Jan 202655.8%23.9%10.8%3.4%3%0.42%1.9%0.44%0.42%
Feb 202655.7%27.6%8.6%3.3%2.8%0.41%0.91%0.48%0.21%
Mar 202656.8%27.9%7.2%3.4%2.7%0.34%0.86%0.49%0.27%
Apr 202659.6%23.9%7.3%4.5%2.9%0.43%0.66%0.43%0.28%
May 202661.4%23%7%4.1%2.7%0.51%0.44%0.58%0.22%
Jun 202667.4%19.9%6.1%3%2.2%0.44%0.44%0.42%0.19%
Jul 202657.9%23.4%8.8%4.2%3.5%0.64%0.57%0.6%0.27%
Aug 202654.5%27%8.3%4%4.1%0.6%0.54%0.69%0.2%
Sep 202655.4%26.7%8.5%4.1%3.3%0.61%0.53%0.5%0.26%

How has the Les Mills and Nike Training Club comparison changed over the last 12 months?

3 findings

How did search popularity change for New Zealand fitness apps in September 2026?

2 changes

  1. In September 2026, Les Mills gained share of searches among fitness apps in New Zealand, from 54.5% to 55.4%.

  2. Estimated monthly branded searches for Nike Training Club in New Zealand fell 57.1% over 12 measured months, from 210 to 90 in September 2026.

How are branded searches counted?

10 search terms

Brandwave collects information about searches that people make online using Les Mills’ and Nike Training Club’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Les Mills

9 branded search terms

  • les mills
  • les mills app
  • les mills fitness
  • les mills gym
  • les mills plus
  • les mills workout
  • lesmills app
  • lesmills fitness
  • lesmills workout

Nike Training Club

1 branded search term

  • nike training club

How the Brand Demand Index is measured

Other head-to-heads among fitness apps

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