Brandwave

Les Mills vs MyFitnessPal:Which is more popular?

In September 2026, Les Mills had more branded searches than MyFitnessPal among fitness apps in New Zealand. Les Mills had about 18,900 branded searches, while MyFitnessPal had 2,910. Les Mills made up 55.4% of all fitness app searches we track, and MyFitnessPal accounted for 8.5%. When we asked ChatGPT and Google AI Overviews about fitness apps, MyFitnessPal appeared in three of the five answers and Les Mills in none.

Among fitness apps in New Zealand in September 2026

Who do people search for more?

Les Mills, about 7 searches for every 1 for MyFitnessPal

Les Mills 18.9K searchesMyFitnessPal 2.9K searches

Who does AI mention more?

MyFitnessPal, mentioned in 3 of 5 answers, Les Mills in 0

MyFitnessPal in 3 of 5Les Mills in 0 of 5

Who does AI recommend more?

MyFitnessPal, the only one of the two named

MyFitnessPal first in 3Les Mills never named

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Top fitness apps in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, MyFitnessPal was mentioned in three out of five: in two of the three ChatGPT answers and in one of the two Google AI Overviews. Les Mills did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Strava1st
  2. Nike Training Club2nd
  3. Hevy3rd
  4. MyFitnessPal4th
  5. Cronometer5th
  6. Les Mills–
  7. Peloton–
  8. Sweat–
  9. Centr–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Strava4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • MyFitnessPal3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Hevy3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Nike Training Club3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Cronometer2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Les Mills0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Peloton0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Sweat0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Centr0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about fitness apps

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in New Zealand on October 21, 2026.

Is Les Mills or MyFitnessPal more popular in search?

This chart shows how often people search Google for Les Mills and MyFitnessPal by name. Each line represents a brand's share of searches for all nine fitness apps we track, month by month, from searches in New Zealand.

Les Mills and MyFitnessPal among fitness apps in New Zealand, by month

Share of searches by month for Les Mills, MyFitnessPal. The figures are in the table below the chart.

View monthly share of searches table
MonthLes MillsStravaMyFitnessPalPelotonCronometerHevySweatCentrNike Training Club
Oct 202560%19.9%11.6%4.4%2.5%0.24%0.45%0.49%0.45%
Nov 202559.1%23.6%9.2%3.5%2.6%0.28%0.71%0.51%0.43%
Dec 202557%28.1%7.3%3.3%2.5%0.33%0.58%0.48%0.42%
Jan 202655.8%23.9%10.8%3.4%3%0.42%1.9%0.44%0.42%
Feb 202655.7%27.6%8.6%3.3%2.8%0.41%0.91%0.48%0.21%
Mar 202656.8%27.9%7.2%3.4%2.7%0.34%0.86%0.49%0.27%
Apr 202659.6%23.9%7.3%4.5%2.9%0.43%0.66%0.43%0.28%
May 202661.4%23%7%4.1%2.7%0.51%0.44%0.58%0.22%
Jun 202667.4%19.9%6.1%3%2.2%0.44%0.44%0.42%0.19%
Jul 202657.9%23.4%8.8%4.2%3.5%0.64%0.57%0.6%0.27%
Aug 202654.5%27%8.3%4%4.1%0.6%0.54%0.69%0.2%
Sep 202655.4%26.7%8.5%4.1%3.3%0.61%0.53%0.5%0.26%

How has the Les Mills and MyFitnessPal comparison changed over the last 12 months?

3 findings
  • Les Mills was ahead of MyFitnessPal in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Les Mills’ share of searches among fitness apps in New Zealand moved from 60% to 55.4%, and its estimated monthly branded searches moved from 27.9K to 18.9K.
  • Across the 12 months ending September 2026, MyFitnessPal’s share of searches among fitness apps in New Zealand moved from 11.6% to 8.5%, and its estimated monthly branded searches moved from 5.4K to 2.9K.

How did search popularity change for New Zealand fitness apps in September 2026?

2 changes

  1. In September 2026, Les Mills gained share of searches among fitness apps in New Zealand, from 54.5% to 55.4%.

  2. Estimated monthly branded searches for MyFitnessPal in New Zealand fell 46.2% over 12 measured months, from 5.4K to 2.9K in September 2026.

How are branded searches counted?

12 search terms

Brandwave collects information about searches that people make online using Les Mills’ and MyFitnessPal’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Les Mills

9 branded search terms

  • les mills
  • les mills app
  • les mills fitness
  • les mills gym
  • les mills plus
  • les mills workout
  • lesmills app
  • lesmills fitness
  • lesmills workout

MyFitnessPal

3 branded search terms

  • my fitness pal
  • myfitnesspal
  • myfitnesspal workout

How the Brand Demand Index is measured

Other head-to-heads among fitness apps

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