How popular isMyFitnessPal in search?
In August 2026, there were an estimated 4K branded searches for MyFitnessPal in New Zealand which is down 36.5% over the last 11 months. MyFitnessPal holds 63.3% estimated Share of Search among New Zealand calorie and macro tracking apps and is ranked 1st of 5 competitors for search popularity.
MyFitnessPal63.3%Cronometer23.9%
MacroFactor5.7%
Lose It!4.9%
Carb Manager2.2%
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Which calorie and macro tracking apps compete with MyFitnessPal?
Share of Search by month for MyFitnessPal, Cronometer, MacroFactor, Lose It!, Carb Manager. The figures are in the table below the chart.
View monthly share of search table
| Month | MyFitnessPal | Cronometer | MacroFactor | Lose It! | Carb Manager |
|---|---|---|---|---|---|
| Oct 2025 | 72.4% | 13.8% | 4.7% | 7% | 2.2% |
| Nov 2025 | 67.5% | 16.6% | 5.4% | 8.1% | 2.4% |
| Dec 2025 | 62.8% | 19.2% | 6.3% | 10.2% | 1.6% |
| Jan 2026 | 67.9% | 16.2% | 5.5% | 7.7% | 2.6% |
| Feb 2026 | 69.3% | 17.5% | 4.9% | 6.2% | 2% |
| Mar 2026 | 67.4% | 18.9% | 5.2% | 6.5% | 2% |
| Apr 2026 | 64.3% | 20% | 5.3% | 8.3% | 2% |
| May 2026 | 71.5% | 17.1% | 4.5% | 5.2% | 1.7% |
| Jun 2026 | 70.7% | 16.3% | 5.6% | 5.3% | 2.1% |
| Jul 2026 | 68.2% | 18.9% | 5.9% | 4.5% | 2.4% |
| Aug 2026 | 63.3% | 23.9% | 5.7% | 4.9% | 2.2% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 63.3% | 4K | -10.9% | -4.8 points | |
| 2, held 2nd | 23.9% | 1.5K | +20.8% | +4.9 points | |
| 3, held 3rd | 5.7% | 360 | -7.7% | -0.2 points | |
| 4, held 4th | 4.9% | 310 | +3.3% | +0.4 points | |
| 5, held 5th | 2.2% | 140 | -12.5% | -0.2 points |
63.3%
held 1st · 4K estimated branded searches · -10.9% vs prior month · -4.8 points
23.9%
held 2nd · 1.5K estimated branded searches · +20.8% vs prior month · +4.9 points
5.7%
held 3rd · 360 estimated branded searches · -7.7% vs prior month · -0.2 points
4.
Lose It!4.9%
held 4th · 310 estimated branded searches · +3.3% vs prior month · +0.4 points
2.2%
held 5th · 140 estimated branded searches · -12.5% vs prior month · -0.2 points
Compare search popularity between MyFitnessPal and its closest rivals
How has branded search demand for MyFitnessPal changed in New Zealand over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for MyFitnessPal in New Zealand fell from 6.3K to 4K.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand decreased from 72.4% to 63.3%.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among calorie and macro tracking apps in New Zealand peaked at 72.4% in October 2025 and was lowest at 62.8% in December 2025.
How did search popularity change for New Zealand calorie and macro tracking apps in August 2026?
5 changes
In August 2026, Cronometer gained estimated Share of Search among calorie and macro tracking apps in New Zealand, from 18.9% to 23.9%.
In August 2026, MyFitnessPal lost estimated Share of Search among calorie and macro tracking apps in New Zealand, from 68.2% to 63.3%.
Estimated monthly branded searches for Lose It! in New Zealand fell 49.2% over 11 measured months, from 610 to 310 in August 2026.
Estimated monthly branded searches for Carb Manager in New Zealand fell 26.3% over 11 measured months, from 190 to 140 in August 2026.
Estimated monthly branded searches for MacroFactor in New Zealand fell 12.2% over 11 measured months, from 410 to 360 in August 2026.
Which fitness apps compete with MyFitnessPal?
Share of Search by month for Les Mills, Strava, MyFitnessPal, Peloton. The figures are in the table below the chart.
View monthly share of search table
| Month | Les Mills | Strava | MyFitnessPal | Peloton | Centr | Sweat |
|---|---|---|---|---|---|---|
| Oct 2025 | 65% | 17.7% | 11.7% | 4.6% | 0.67% | 0.39% |
| Nov 2025 | 64.6% | 20.8% | 9.2% | 4.1% | 0.67% | 0.61% |
| Dec 2025 | 63.1% | 24.7% | 7.1% | 3.9% | 0.74% | 0.49% |
| Jan 2026 | 61.3% | 21.5% | 11.1% | 3.9% | 0.6% | 1.6% |
| Feb 2026 | 60.7% | 24.2% | 9.7% | 4% | 0.61% | 0.77% |
| Mar 2026 | 62.5% | 23.7% | 8.4% | 3.9% | 0.71% | 0.71% |
| Apr 2026 | 64.7% | 20.8% | 8.2% | 5.1% | 0.64% | 0.55% |
| May 2026 | 64.7% | 19.7% | 10% | 4.5% | 0.76% | 0.36% |
| Jun 2026 | 70.5% | 16.9% | 8.2% | 3.4% | 0.61% | 0.37% |
| Jul 2026 | 63.2% | 19.6% | 11.1% | 4.8% | 0.79% | 0.47% |
| Aug 2026 | 61.1% | 23.4% | 9.6% | 4.5% | 0.96% | 0.46% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 61.1% | 25.4K | -0.9% | -2.2 points | |
| 2, held 2nd | 23.4% | 9.7K | +22.1% | +3.7 points | |
| 3, held 3rd | 9.6% | 4K | -10.9% | -1.5 points | |
| 4, held 4th | 4.5% | 1.9K | -3.1% | -0.3 points | |
| 5, held 5th | 0.96% | 400 | +25% | +0.2 points | |
| 6, held 6th | 0.46% | 190 | 0% | 0 points |
61.1%
held 1st · 25.4K estimated branded searches · -0.9% vs prior month · -2.2 points
2.
Strava23.4%
held 2nd · 9.7K estimated branded searches · +22.1% vs prior month · +3.7 points
9.6%
held 3rd · 4K estimated branded searches · -10.9% vs prior month · -1.5 points
4.
Peloton4.5%
held 4th · 1.9K estimated branded searches · -3.1% vs prior month · -0.3 points
5.
Centr0.96%
held 5th · 400 estimated branded searches · +25% vs prior month · +0.2 points
6.
Sweat0.46%
held 6th · 190 estimated branded searches · 0% vs prior month · 0 points
Compare search popularity between MyFitnessPal and its closest rivals
How has branded search demand for MyFitnessPal changed in New Zealand over the last 12 months?
2 findings
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand decreased from 11.7% to 9.6%.
- Across the 11 months ending August 2026, MyFitnessPal’s estimated Share of Search among fitness apps in New Zealand peaked at 11.7% in October 2025 and was lowest at 7.1% in December 2025.
How did search popularity change for New Zealand fitness apps in August 2026?
5 changes
In August 2026, Strava gained estimated Share of Search among fitness apps in New Zealand, from 19.6% to 23.4%.
In August 2026, Les Mills lost estimated Share of Search among fitness apps in New Zealand, from 63.2% to 61.1%.
In August 2026, MyFitnessPal lost estimated Share of Search among fitness apps in New Zealand, from 11.1% to 9.6%.
Estimated monthly branded searches for Centr in New Zealand rose 11.1% over 11 measured months, from 360 to 400 in August 2026.
Estimated monthly branded searches for Peloton in New Zealand fell 24.8% over 11 measured months, from 2.5K to 1.9K in August 2026.
How is MyFitnessPal measured?
Brandwave collects information about searches that people make online using MyFitnessPal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
17 branded search terms
- calorie tracker myfitnesspal
- my fitness pal
- my fitness pal app
- my fitness pal food tracker
- myfitnesspal
- myfitnesspal app
- myfitnesspal app free
- myfitnesspal calorie counter
- myfitnesspal calorie counter app
- myfitnesspal com
- myfitnesspal food diary
- myfitnesspal free
- myfitnesspal macro tracker
- myfitnesspal near me
- myfitnesspal nz
- myfitnesspal weight loss app
- myfitnesspal workout
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